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307. What's More Important Than Gaining Clarity (The Future is Focus Series)
“I just want to get it right the first time.”
I cannot tell you how many times someone has reached out to me for branding services when they don’t even have a business yet. They don’t want to make mistakes. They want everything to be perfect right out of the gate.
And, yeah, don’t we all? It’s hard and scary to put something out there that you don’t feel is finished or tested. It can feel like setting yourself up for failure, and most humans are always trying very hard to avoid failure.
As we’re talking about focus this summer, I’m hearing a version of it from people all the time. They don’t…
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