LA Times Flamin’ Hot Cheetos Exposé Hits a Nerve with Latinos
The Los Angeles Times published an article titled “The man who didn’t invent Flamin’ Hot Cheetos” on Sunday that ignited backlash from fans of both the snack and self-proclaimed inventor, Richard Montañez. Some consider the article an unjustified attack on Montañez, who created a brand of his own with his story of rising from factory floor worker to executive at snack maker Frito-Lay. The exposé asserts that the spicy chips were developed by a separate division at Frito-Lay and that a central part of Montañez’s claim to fame simply isn’t true. The story comes on the heels of Montañez…
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