The Daily Dose #326 | Marketing for Builders: Where to Actually Start | Paul Viva Digital

The Good Builder Podcast · Aug 9, 2026 · 57m

Most builders were never taught marketing. For most of the last decade they did not need to be. Orders came in, the phone rang, and whatever budget existed went to whichever sales rep called first.That market has tightened. New franchises are landing in established patches, buyers are researching harder than they ever have, and the builders who cannot be found are losing work to the ones who can.This is episode one of the Monday Marketing series. Az sits down with Paul from Viva Digital, an agency the industry does not hear much about but whose work sits behind some of the biggest names on…