SE01E17 - Profit, Principle, and the Hardest Call I Ever Made | Roger Knecht | Untold
Many business owners think accounting is about spreadsheets — but Roger Knecht knows it’s about the visibility you need to survive. In this episode, Roger, President of Universal Accounting, reveals the leadership lessons and tough calls behind building a business that thrives in one of the world’s less glamorous industries.From navigating AI disruptions in marketing to firing his own spouse for the good of the company, Roger shares what it really takes to lead, pivot, and stay profitable when the rules of business are constantly changing.If you’re an entrepreneur, business leader, or anyone…
The skinny
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