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Ep 88: Truth Bombs About Retainer Models and Why They Are Not Profitable
Retainer model clients. Are they the holy grail of small agencies? Or the source of their eventual downfall.
So many small agency owners are stuck in a feast or famine cycle with client work and marketing. They’re either spending all of their time on client projects or they’re spending all of their time hustling for clients and not making money.
It’s a stressful way to run a business.
Eventually, a lot of business owners get to a point of asking themselves, “Wouldn’t it make more sense to put some of these clients on retainer? A monthly fee for ongoing work would stop the feast or famine…
The skinny
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