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Episode 489 - The Value Sale - How to Prove ROI and Win More Deals - Interview With Ian Campbell
How do you build value so you don't have to fight on price? Only rookies fight on price. We all know you get what you pay for – so why is everyone fighting on price when only 6 percent of our purchases are based on price? If they say it is too expensive – you have blown your presentation. So, how do you create value or demonstrate the benefits of our product or service? Here are a few ways to get started on your path to sell value, not price. Do you build the value or vomit the features of your product/service and hope they see the value? Join me for this week's podcast on The Value Sale -…
The skinny
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