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Narratives and Numbers: Understanding The Value of Stories in Business feat. Aswath Damodaran
Can a company with no profits be valued at a multibillion-dollar level? Why do some start-ups receive large investments while others do not? Aswath Damodaran, a finance professor, and experienced investor, argues that corporate value comes from the power of stories, enticing even cautious investors to take risks. He emphasizes the importance of integrating compelling narratives with strong data-driven models and accounts to deliver and sustain value. Aswath talks about case studies like Uber, Lyft, and Amazon, describing how storytellers can better incorporate and share the stories behind the…
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