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Episode 43: How to Create a Modern Content Driven Agency, with Paul Roetzer.
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot's first Agency Partner. He is author of "The Marketing Performance Blueprint" (Wiley, 2014) and "The Marketing Agency Blueprint" (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy. What you'll learn about in this episode: Why Paul started PR 20/20 Standardizing pricing to prevent scope creep Paul's point system for pricing How…
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