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A Way Around Amazon: Portfolio Management for Distributors
Distributors need to rethink how they add value to their customer base with a portfolio management strategy. Amazon isn’t designed for such a hands-on approach. In this episode of Wholesale Change, Brent Johnstone, co-founder of ActVantage and former CEO of a pet supply distributor where he successfully orchestrated an analytics-driven turnaround, joined Jonathan Bein and Ian Heller to talk about how distributors can analyze transactional and customer-provided data to generate industry-specific insights, develop robust benchmarks and tailor advice to match customer objectives. The benefits…
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