The Magic of Immersion: Why Theme Parks are Betting Big on Experience
Theme parks aren’t just selling tickets—they’re selling worlds. Here’s how immersive design drives guest loyalty and revenue.In this episode of Nexus at UCF, host Dwayne Jones sits down with Dr. Ray Eddy, award-winning UCF professor and former Disney stuntman, to explore how immersive experiences are transforming business. From the psychology of immersion to the future of AI-driven theme parks, this episode is packed with insights for anyone in entertainment, tech, or innovation.⏱️ Timestamps00:00:00 – Welcome to Nexus + Dr. Ray Eddy Intro.00:01:50 - What was it like being Indiana Jones at…
The skinny
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