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Under the Radar: What remains of White pepper crab maker No Signboard after selling its trademark, and what is the firm doing to turn its business around?
Most eateries and restaurants we eat at have a huge signboard at their entrances. But one seafood restaurant chain selling White Pepper Crab, however, doesn’t haveone. You can perhaps already guess who my guest for today is. Started in the 1970s as a humble seafood hawker stall at Mattar Road Hawker Centre selling homemade White Pepper Crab, our guest No Signboard Holdings now prides itself as a lifestyle F&B player in Singapore. The firm operates concepts such as No Signboard Seafood, Little Sheep Hot Pot and nosignboard Sheng Jian, and was listed on the Catalist Board of the Singapore…
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