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One Database Won't Fix Your Fragmented Stack
When a small landscaping practice bolts WhatsApp, a meeting assistant, and a CRM onto its existing backend, the instinct is to consolidate everything into one database. That instinct is wrong. This episode unpacks the distinction between a system of record and a source of truth, then walks through a concrete build order — WhatsApp Business Platform first, transcription second, CRM third — showing why every field needs exactly one declared owner and why copies are fine as long as you know who decides. Along the way: the new per-phone-number billing rules, the twenty-four-hour customer service…
The skinny
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