Under the Radar: From Bak Chor Mee to Popeyes - Fei Siong on its foray into the fast food industry and on revamping the fast food brand

Your Way Home with Hongbin Jeong · Nov 28, 2023 · 22m

Fei Siong Group is perhaps most famously known for its brands of bak chor mee or minced meat noodles. After all, the company that started in 1995, has since grown to become a casual dining and quick service restaurant company with over 150 outlets across 19 brands, with most of them serving your typical hawker fare. But do you know Fei Siong actually operates the Popeyes chain of restaurants in Singapore? In fact, the firm inked an exclusive franchise deal with Popeyes Louisiana Kitchen Asia-Pacific in 2022 to develop and run new Popeyes in Singapore. Popeyes Louisiana Kitchen Asia-Pacific…