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The Hidden Advantage of Local Businesses | Anthony Guastella
Abi Asija interviews Anthony Guastella, a health and wellness coach based in Michigan, about building a purpose-driven coaching business while overcoming the biggest challenge most small businesses face: consistent lead generation. Anthony shares how his mission was shaped by a six-year battle with Lyme disease and how that experience led him to help others optimize their health through coaching, education, and podcasting.Key takeaway: local trust and goodwill often outperform complex online marketing strategies for early-stage businesses.Anthony explains how his coaching focuses on helping…
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