No. 127: Bodies are the new frontier. Brands are building for heat, not aspiration.
Culture Pulse: 74. Today's Pattern: Rick Owens made a tracksuit that air-conditions you. UBTech priced a companion robot for consumers. The body is now the brief. @ThePattern Read the full edition: https://thepattern.media/editions/2026-07-01.html
The skinny
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