Latest / The Steve Harvey Morning Show / Rushion Interviews Producer Roderick "PushaRod" Bullock; he shares information about how to be successful in the music industry!

Transcript

Rushion Interviews Producer Roderick "PushaRod" Bullock; he shares information about how to be successful in the music industry! · The Steve Harvey Morning Show

• 0:00
  Speaker 1: My guess is Pushing Rod. He is a Los Angeles
• 0:03
  Speaker 1: native who was well known for the Professional Homie series.
• 0:05
  Speaker 1: The Professional Homie series if you Don't aware of It
• 0:08
  Speaker 1: was created and adapted by Rob to tell the backstory
• 0:11
  Speaker 1: his The background history a story of how he came
• 0:14
  Speaker 1: from an improverished neighborhood to develop to developing his craft
• 0:19
  Speaker 1: as an A and R executive, which is also a
• 0:22
  Speaker 1: former and our Urban Music executive at Interscope Records. He
• 0:26
  Speaker 1: left about a year ago to start his own studio,
• 0:28
  Speaker 1: Creative Sounds Recordings. Were very notable artists record and pursued
• 0:33
  Speaker 1: doing and are independently. He just produced YG's new album
• 0:37
  Speaker 1: hit album I Got Issues was dropped in September. He
• 0:40
  Speaker 1: became the youngest and R back in the day. He
• 0:42
  Speaker 1: became the youngest and are at in the school with
• 0:45
  Speaker 1: the age of eighteen years of eight. Wow, you gotta
• 0:48
  Speaker 1: be strong to do that. It was there for over
• 0:50
  Speaker 1: eight years. Please working with to money Making Conversations master class.
• 0:53
  Speaker 1: Push your Rod. How are you doing, sir? I'm doing
• 0:56
  Speaker 1: good man. Thank you for having me today. UM want
• 1:00
  Speaker 1: to start off about just fixing one thing. Um. Actually
• 1:04
  Speaker 1: I hired that in Scope at one nineteen okay, but
• 1:08
  Speaker 1: you still were doing it. And let le meagine that
• 1:10
  Speaker 1: because it's twenty one and eighteen, those are still young ages. Correct,
• 1:16
  Speaker 1: I'll be able to say this is what I want
• 1:18
  Speaker 1: to do, because you know, I would be honest. I
• 1:20
  Speaker 1: was still in college. I didn't graduate from college, sail.
• 1:23
  Speaker 1: I was twenty three, okay and so and really that's
• 1:28
  Speaker 1: when I graduated. I still was trying to figure myself
• 1:30
  Speaker 1: out into college, you know, taking classes, dropping classes, Um,
• 1:36
  Speaker 1: physics class, that's my that was my wake up calls,
• 1:38
  Speaker 1: and hey, you are you're gonna get serious and try
• 1:40
  Speaker 1: to get out of college. But at twenty one, you
• 1:43
  Speaker 1: knew this is what you wanted to do. Tell us
• 1:45
  Speaker 1: how you got that process in your mind and who
• 1:49
  Speaker 1: helps you get there? Because in your intro you say
• 1:52
  Speaker 1: you come from an impoverished neighborhood. Yeah, no percent. I've
• 1:58
  Speaker 1: been friends with White Jeans a long period of time,
• 2:01
  Speaker 1: since we're young teenagers. Um, his career had started to
• 2:06
  Speaker 1: take off, and I was just a friend. I was
• 2:09
  Speaker 1: one of the homies that was around, but I wasn't
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  Speaker 1: one of the homies who just always just sat there. Um,
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  Speaker 1: I do parties. I passed out mix tapes. UM, I
• 2:21
  Speaker 1: took him the shows. I did whatever it took to
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  Speaker 1: show my value to the team at the time. UM
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  Speaker 1: and going starting off doing that, then you start meeting
• 2:32
  Speaker 1: other rappers. You started meeting other producers, so you know,
• 2:36
  Speaker 1: you say, hey, you know I worked with so and so.
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  Speaker 1: I would love to connect y'all. And then small connections
• 2:42
  Speaker 1: like that wind up to be bigger connections in life.
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  Speaker 1: Like for example, UM, we were out shooting a y
• 2:50
  Speaker 1: G video on fairfaxx UM and hy G shouted Drake
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  Speaker 1: out in the song and just so happened randomly, Drake
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  Speaker 1: was done strigg at the our Future store. So while
• 3:02
  Speaker 1: they were re shooting the video, I literally went down
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  Speaker 1: walked down to our Future store because I went to
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  Speaker 1: school with Tyler than the creator, and was like, yo,
• 3:09
  Speaker 1: they which a can ill that Drake for a second
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  Speaker 1: YG down the street shooting the video. He shot them out,
• 3:15
  Speaker 1: I love to get you to come down there, played
• 3:18
  Speaker 1: them a song he heard shot say, literally walked down there,
• 3:22
  Speaker 1: and that became a master campo in the video. And
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  Speaker 1: I was actually y G and Drake's actual first introtellution.
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  Speaker 1: So just understanding your value and understand how the bridge
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  Speaker 1: gaps and bring people together. Um, that's always been a
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  Speaker 1: strong suit for me. Um, being a R. I really
• 3:41
  Speaker 1: didn't know that what I was doing was growing into
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  Speaker 1: becoming the man are I thought I was before? Before
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  Speaker 1: you get too deep in this because you said something
• 3:51
  Speaker 1: because you know you, like they're saying you were just
• 3:53
  Speaker 1: with You could have been a guy just they're just
• 3:57
  Speaker 1: hustling the women. You could have been a guy that
• 3:59
  Speaker 1: just wanted the party, could have been a guy that
• 4:02
  Speaker 1: just wanted to drinks. But because some guys were there
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  Speaker 1: just for that and you know that. But correct, why
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  Speaker 1: did you see through all that? What? What vision did
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  Speaker 1: you have push your row to say, you know something,
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  Speaker 1: I see an opportunity. What's it? The opportunity for yourself
• 4:18
  Speaker 1: or an opportunity to make the y G brand better. Honestly,
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  Speaker 1: it started off just as opportunity to show my value
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  Speaker 1: in making the brand better. Um, it wasn't based on self.
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  Speaker 1: It was very selfless because a lot of stuff that
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  Speaker 1: I did early on, even to the they are very selfless. Um.
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  Speaker 1: But he was my friend and he had an opportunity
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  Speaker 1: to do something different and make it out. So it
• 4:47
  Speaker 1: was like, you can either be that guy helping the
• 4:50
  Speaker 1: guy make it out, or you can be that guy
• 4:52
  Speaker 1: that just next to him not doing anything because really
• 4:56
  Speaker 1: holding him down. And that's never been my mom, he said.
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  Speaker 1: I've always try to bring something to the table in
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  Speaker 1: any situation that I'm in, So I would say it
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  Speaker 1: went from that and just trying things out and not
• 5:11
  Speaker 1: trying to be the guy who just they're saying yes
• 5:14
  Speaker 1: to everything. We'll be right back with more Money Making
• 5:17
  Speaker 1: Conversations Masterclass with Rushan McDonald. Now, let's return to Money
• 5:23
  Speaker 1: Making Conversations Masterclass with Rashan McDonald. In this society have
• 5:28
  Speaker 1: talked to push your Rod uh former executive and our
• 5:32
  Speaker 1: executive at the Urban Music at Interscope. At the age
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  Speaker 1: of twenty one, he made a decision in his life.
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  Speaker 1: This is what he wanted to do, produced records, develop
• 5:41
  Speaker 1: artists and become a voice in the hip hop industry.
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  Speaker 1: And he's doing that very well, doing the very very well,
• 5:46
  Speaker 1: so much that he has his own recording studio called
• 5:49
  Speaker 1: Creative Sound Recording, where very notable artists can record and
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  Speaker 1: pursue doing independent productions and also basically control their their
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  Speaker 1: music and their sound as well us they're they're writing
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  Speaker 1: now here's the question that I have to ask you
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  Speaker 1: because you're deep in the hip hop industry here. You know,
• 6:08
  Speaker 1: take Off recently passed away, but he's just one of
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  Speaker 1: many that have been fall victims to violence or some
• 6:14
  Speaker 1: type of violence in the hip hop industry. In two
• 6:19
  Speaker 1: it's becoming to a point that when it happens, it's
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  Speaker 1: all the first you were shocked, and in the early
• 6:25
  Speaker 1: part of the first quarter, we were shocked, and when
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  Speaker 1: it happened to take Off, we were saddened. But every
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  Speaker 1: time it happens, we're I believe that the community is
• 6:34
  Speaker 1: starting to become numb and go. You know they're silly,
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  Speaker 1: or they're violent, or you know they're gonna kill off
• 6:40
  Speaker 1: each other, you know, black on black violence. When you
• 6:43
  Speaker 1: hear statements like that, either coming from me or coming
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  Speaker 1: from the social media or coming from the news platforms
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  Speaker 1: that you're familiar with, how do you take this push
• 6:52
  Speaker 1: your rod? I mean I would start off by saying
• 6:56
  Speaker 1: redicin piece of take Off. UM met him numerous of times.
• 7:01
  Speaker 1: He was always good to me and my people, to
• 7:05
  Speaker 1: the whole Mego family. Offset was, Oh, it's always a
• 7:09
  Speaker 1: great person. When you see him, Quabo always arms open
• 7:13
  Speaker 1: very friendly, you know. So it's definitely sad to see
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  Speaker 1: something like that happened to such an amazing group of
• 7:20
  Speaker 1: people who've helped change in carves where hip hop is today. Um,
• 7:27
  Speaker 1: but it's it's it's sad, um, ask somebody in hip hop.
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  Speaker 1: It's sad, you know, because the goal when you come
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  Speaker 1: from the streets to goal is to do what you're
• 7:38
  Speaker 1: to do to make it out, but never forget where
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  Speaker 1: you come from. And it seems like a lot of
• 7:45
  Speaker 1: times people are being victimized for for not forgetting where
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  Speaker 1: they come from. Because you got two types of artists.
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  Speaker 1: You have the artists who makes it out the hood
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  Speaker 1: and forgets about the hood, and then you have the
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  Speaker 1: artists who makes it out the hood become back to
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  Speaker 1: the hood, trying to get their friends out the hood,
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  Speaker 1: trying to get their homies out there, trying to show
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  Speaker 1: that I come from this so the next person can
• 8:10
  Speaker 1: come from this. UM. So it's it's very it's very,
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  Speaker 1: very very difficult, and because it seems like that hip
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  Speaker 1: hop has a target on his back. But I don't
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  Speaker 1: think that it's right that how the media tries to
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  Speaker 1: downsize it or downplay and just thinks like oh, these
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  Speaker 1: are just a bunch of ignorant people doing ignorant things.
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  Speaker 1: Like that's never the circumstances because even like how um
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  Speaker 1: when the take off situation, when like we were talking
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  Speaker 1: about earlier, when it first happened, they tried to make
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  Speaker 1: it seem like he was shooting dice and he was
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  Speaker 1: doing this and he was doing that without even trying
• 8:50
  Speaker 1: to figure out the real story. And then when the
• 8:53
  Speaker 1: real story comes out that he was just in his
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  Speaker 1: advice and that the media never even corrected that. So
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  Speaker 1: it's like, yeah, it is a lot of senseless crimes happening,
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  Speaker 1: but you know it's the it's also the way the
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  Speaker 1: media portrays it and portrays us, you know, where we
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  Speaker 1: never get the hot the correct highlight when media is
• 9:19
  Speaker 1: talking about anything for about us, either positive or negative,
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  Speaker 1: you know, they look for the clickbait first and then
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  Speaker 1: like so I feel like it's a it's a lot
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  Speaker 1: of both. It's all from the street level, it's it's
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  Speaker 1: on us to do better in our community. But I
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  Speaker 1: feel like on mainstream media level, it's up to them
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  Speaker 1: to find out the real details before they try to
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  Speaker 1: be the first person with the school to try to
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  Speaker 1: tell a story when the story is inaccurate, and it's like,
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  Speaker 1: you wonder why after they tell these inaccurate stories they
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  Speaker 1: never come to correct them. And that's that's much more
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  Speaker 1: And it's that part, how much more damage that does
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  Speaker 1: for our community? Absolutely, that's the sad part. I'm speaking
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  Speaker 1: to push you, Rod, the talented producer, executive, uh and
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  Speaker 1: the independent thinker. Now the y G new album you
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  Speaker 1: Know I Got Issues? You know I that I got
• 10:15
  Speaker 1: issues is a statement that is very relatable because we
• 10:19
  Speaker 1: all have issues. Push you and do publicly say I
• 10:23
  Speaker 1: got issues. Let me know, he's throwing down and talking
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  Speaker 1: about a lot of things. Where did the title come from?
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  Speaker 1: And uh, what was the direction of this particular album? Um,
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  Speaker 1: the title came from honesty. Um. Why you know, it's
• 10:40
  Speaker 1: been crazy because like with COVID and everything, even though
• 10:44
  Speaker 1: the rest of the world or the rest of the
• 10:46
  Speaker 1: US was kind of open here on the West Coast,
• 10:49
  Speaker 1: we were licked down for the whole two years, right
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  Speaker 1: Like you know, you see people in Atlanta and having
• 10:56
  Speaker 1: fun out the party and in Miami doing whatever, in
• 10:59
  Speaker 1: Houston doing ever, in l A. It wasn't happening. So
• 11:03
  Speaker 1: during that time period we were really just locked down
• 11:07
  Speaker 1: and you get to take yourself out of it and
• 11:12
  Speaker 1: sit back and see what's going on for a while,
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  Speaker 1: because we weren't doing shows, we weren't traveling like that.
• 11:19
  Speaker 1: You know, the Tory market is closed, so it's like
• 11:23
  Speaker 1: you're really just seeping in and seeing a lot of
• 11:25
  Speaker 1: things that's going on. And why you felt like it
• 11:28
  Speaker 1: was time for him to be more vulnerable on this album. UM,
• 11:33
  Speaker 1: and just talk about what he went through and with
• 11:35
  Speaker 1: the pandemic did to him and his mentor and things
• 11:41
  Speaker 1: like that. UM and said a lot of friendships that
• 11:46
  Speaker 1: that happened. Um, I'll try to take that part back. UM,
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  Speaker 1: I would just say, why you tried his best to
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  Speaker 1: be as honest as possible on this album and give
• 11:55
  Speaker 1: people deeper insight to his life. If there's things you
• 11:59
  Speaker 1: want to know about out, if there's questions you had,
• 12:03
  Speaker 1: I do feel like he made sure he answered them
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  Speaker 1: all on this album. Well, you know, the thing about
• 12:08
  Speaker 1: it is that his work has always been tied to
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  Speaker 1: be and a authentic, you know, relatable, uh, a sense
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  Speaker 1: of honesty, you know, especially in that l A market,
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  Speaker 1: you know, where it's really interesting because in l A
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  Speaker 1: you gotta have a car today around. This is not
• 12:23
  Speaker 1: like the New York or the East Coast side, where
• 12:26
  Speaker 1: you can subway and the metro system is how you
• 12:29
  Speaker 1: can actually live your life and get around. But when
• 12:31
  Speaker 1: you in a city where the four five at ten
• 12:35
  Speaker 1: o'clock at night looks like it's it's prime time parking
• 12:39
  Speaker 1: at five o'clock on a work day, use a different city.
• 12:43
  Speaker 1: You're in a different environment. But also I live in
• 12:45
  Speaker 1: the l A fifteen years, so very familiar with that
• 12:47
  Speaker 1: whole culture and that whole breakdown where certain people could
• 12:51
  Speaker 1: live in the community and never leave the community, so
• 12:54
  Speaker 1: they really don't know their experiences. But I always felt
• 12:57
  Speaker 1: that his music allow for to see the world outside
• 13:01
  Speaker 1: of where they're at. I was in percent and important
• 13:07
  Speaker 1: thousand percent um I towards the world because of music.
• 13:14
  Speaker 1: I probably before music. I've been to Indiana because the family.
• 13:21
  Speaker 1: I went to Texas because of family, but I never
• 13:24
  Speaker 1: saw anywhere else because of music. I've been to Africa,
• 13:29
  Speaker 1: I've been to Australia, I've been to Ceiling, I've literally
• 13:34
  Speaker 1: I've been to the UK. I've traveled the world just
• 13:38
  Speaker 1: off of music and the belief in the love in
• 13:40
  Speaker 1: hip hop, so and it's crazy because music opened my
• 13:46
  Speaker 1: mind to the rest of the world. But then seeing
• 13:50
  Speaker 1: the rest of the world opened my mind to let
• 13:52
  Speaker 1: me know that the world is really bigger than l A.
• 13:54
  Speaker 1: Because growing up, you know, being in l A and
• 13:57
  Speaker 1: being from Hollywood, you know, everybody want to come here.
• 14:02
  Speaker 1: Everybody comes here, they get that check, they sell that,
• 14:05
  Speaker 1: they get get that first platinum album, that first crazy movie.
• 14:08
  Speaker 1: The first thing they do is try to buy home
• 14:10
  Speaker 1: in l A. So you never worried or think about
• 14:14
  Speaker 1: leaving l A because this is where everybody comes to.
• 14:18
  Speaker 1: But then when you're blessed enough to see the world
• 14:20
  Speaker 1: and travel because of music, and you go to places
• 14:23
  Speaker 1: like Japan when they don't speak English but they can
• 14:27
  Speaker 1: wrap a whole y G album for word is amazing
• 14:32
  Speaker 1: and it just shows you how music connects people no
• 14:36
  Speaker 1: matter what, because like literally, you can try to have
• 14:39
  Speaker 1: a conversation with somebody and they can't say anything else
• 14:42
  Speaker 1: but what's close and YG, But soon as the song
• 14:44
  Speaker 1: come on, they can rapid word for word. Seeing things
• 14:47
  Speaker 1: like that, it just it opened my mind up. I
• 14:53
  Speaker 1: did that, look, I did you guys here? Just seeing
• 14:56
  Speaker 1: that because I know that exists. I've been fortunate your
• 14:58
  Speaker 1: travelers were all when represented Steve Harvey and and you
• 15:02
  Speaker 1: realize that our culture, especially people of color African Americas,
• 15:07
  Speaker 1: we are such a powerful influences. Even though racism in
• 15:10
  Speaker 1: the State of America tends to deny us our true history,
• 15:15
  Speaker 1: our true cultural connection, and our value. It seems to
• 15:19
  Speaker 1: be downplayed a lot in America, but worldwide it's it's
• 15:24
  Speaker 1: like gold. It's like it's like you perceived as being special,
• 15:27
  Speaker 1: you perceived as wanting to be a part of that.
• 15:30
  Speaker 1: You know. It's like it's like seeing a big old sandwich.
• 15:32
  Speaker 1: You you're trying to get to the sandwich, and the
• 15:34
  Speaker 1: sandwich just happens to be us because people want to
• 15:36
  Speaker 1: consume us. And to hear people who don't even know
• 15:40
  Speaker 1: they're the English language doing a rap song that's by
• 15:44
  Speaker 1: y G. Something you produced that had to be special
• 15:48
  Speaker 1: and it had to be mind blowing. You know. My
• 15:51
  Speaker 1: first time going to Japan, I want to say, it
• 15:54
  Speaker 1: was like two thousand and twelve, and I promise you now,
• 16:00
  Speaker 1: I'm from Los Angeles. I'm used to seeing like the
• 16:03
  Speaker 1: takeovers and seeing low riders being outside. They didn't think
• 16:07
  Speaker 1: like that. I've seen that my whole life. But it
• 16:10
  Speaker 1: was amazing to me to be in Japan and seeing
• 16:14
  Speaker 1: that happened. See a hundred low Riders in Japan, all
• 16:20
  Speaker 1: candy painted sitting on dating's. People didn't switches rams, I
• 16:26
  Speaker 1: mean not rams because we didn't have the rams at
• 16:28
  Speaker 1: the time. They had on raiders jerseys, oh forty nine
• 16:31
  Speaker 1: in their jerseys, dicky pants, and they did like West Coast,
• 16:34
  Speaker 1: West Coast. Like it was like wow. And then you
• 16:38
  Speaker 1: see certain people and then like certain people say their
• 16:41
  Speaker 1: favorite artist is Snoop Dog YG and Nipsey Hustle was like,
• 16:47
  Speaker 1: it's amazing, like to just to know that something that
• 16:51
  Speaker 1: started in YG's bedroom literally we started making me. He
• 16:56
  Speaker 1: turned his bedroom into a studio and that's when we started,
• 17:00
  Speaker 1: when we were creating music that we created just read
• 17:04
  Speaker 1: up in his bedroom that he swapped out for a studio.
• 17:08
  Speaker 1: And then see and being a part of music that's
• 17:11
  Speaker 1: made in the bedroom played in Japan with thousands of
• 17:16
  Speaker 1: people who singing it word for word. It is amazing
• 17:19
  Speaker 1: and it just shows you, like the world is so
• 17:21
  Speaker 1: much bigger, and it just made me want to be
• 17:24
  Speaker 1: able to connect to so many different artists because to
• 17:28
  Speaker 1: see that and do that and be part of that
• 17:30
  Speaker 1: experience over and over, which really is the professional Homie
• 17:34
  Speaker 1: series that we talked about your view, your role and
• 17:37
  Speaker 1: how this is God and elevated your career through the
• 17:40
  Speaker 1: rap world. How do you share that with individuals and
• 17:43
  Speaker 1: what do they get out of it? Um? I mean
• 17:47
  Speaker 1: being a professional homie to me is like another word
• 17:50
  Speaker 1: for manager. Manager is a little more formal. You know,
• 17:54
  Speaker 1: when I was young, I'm still I still consider myself young,
• 17:58
  Speaker 1: but at the age of twenty, you didn't want to
• 18:03
  Speaker 1: be called a manager. It seemed like a managers like
• 18:05
  Speaker 1: forty at the time. So it was like, yeah, I'm
• 18:10
  Speaker 1: the homie who handles the business, so the professional homie UM.
• 18:16
  Speaker 1: And And I tell people all the time like if
• 18:20
  Speaker 1: if you just take that and you break that down, um,
• 18:24
  Speaker 1: and you find an artists who you believe in and
• 18:27
  Speaker 1: you really not just help them on the business and
• 18:32
  Speaker 1: on the music side, would actually be a good friends
• 18:34
  Speaker 1: for them and help and make sure that they're making
• 18:38
  Speaker 1: better life decisions and making the best choice for the future.
• 18:43
  Speaker 1: That's what I consider being a professional homie is it's
• 18:46
  Speaker 1: not just being the manager, but being also being that
• 18:49
  Speaker 1: best friend for you at the same time, We'll be
• 18:51
  Speaker 1: right back with more Money Making Conversations Masterclass with Rushan McDonald.
• 18:59
  Speaker 1: Now let's reach turned to Money Making Conversations Masterclass with
• 19:03
  Speaker 1: Rashan McDonald. When you get into that manager of that
• 19:06
  Speaker 1: professional homie world, people don't know how many hats you
• 19:08
  Speaker 1: gotta have our own pushing and come on there and
• 19:12
  Speaker 1: it can wear you out too, but you know that's
• 19:14
  Speaker 1: part of the conversation. You gotta be come on, come on,
• 19:18
  Speaker 1: push you come and push. You tell him now you
• 19:20
  Speaker 1: know you dr Phil, your old brah. You know you're
• 19:24
  Speaker 1: you know doctor you you gotta deal with mental health issue,
• 19:28
  Speaker 1: motivational issues, because in this business is depression sets in
• 19:33
  Speaker 1: because social media trolls. It's so many levels of being
• 19:37
  Speaker 1: a professional homie. It's just that people want to just
• 19:40
  Speaker 1: throw that hat on and think they're just you know,
• 19:43
  Speaker 1: you're just gonna It's a ball of move. It's a
• 19:45
  Speaker 1: ball of move with a lot of titles. It's a
• 19:47
  Speaker 1: ball of move with a lot of responsibilities. And if
• 19:50
  Speaker 1: you're not willing to do that, just stand on the
• 19:52
  Speaker 1: sideline and just uh and and just be envious to
• 19:56
  Speaker 1: the people who do do it. And that's why I
• 19:58
  Speaker 1: respect what you're talking about because I've lived a life
• 20:01
  Speaker 1: at that high profile manager. It's still living that life,
• 20:04
  Speaker 1: and my man, the bigger that talent gets the country,
• 20:07
  Speaker 1: you go into responsibilities, the brand protection. It's crazy and
• 20:13
  Speaker 1: and and then you got this whole label that you created.
• 20:16
  Speaker 1: What you're doing independent recording that is even a different level.
• 20:20
  Speaker 1: But how did you think and why did you think
• 20:23
  Speaker 1: that was important for creative sound recording studio to exist?
• 20:27
  Speaker 1: I mean for me, I was at Interscope for almost
• 20:30
  Speaker 1: eight years UM. But during that process, I've gained so
• 20:37
  Speaker 1: many friends throughout the music industry. There's been artists who
• 20:42
  Speaker 1: I've tried to sign and weren't able to sign, but
• 20:45
  Speaker 1: still make sure I hold that friendship because like me,
• 20:49
  Speaker 1: I believe I'm not going to sign an artist if
• 20:52
  Speaker 1: I don't genuinely with you as a person, if I
• 20:55
  Speaker 1: don't want to hang out with you, if I don't
• 20:57
  Speaker 1: want to just talk to you about other things other
• 20:59
  Speaker 1: than use it, because it's it's a real connection in
• 21:02
  Speaker 1: a real bond when you're somebody's in our So with
• 21:06
  Speaker 1: every artist who I've signed or even met with or
• 21:09
  Speaker 1: tried to sign, I established that friendship first. Because that
• 21:14
  Speaker 1: friendship is so much to me, and it's the most
• 21:17
  Speaker 1: valuable thing. Um So, a lot of artists who I'm
• 21:22
  Speaker 1: met over the years, they come and use my studio.
• 21:26
  Speaker 1: A lot of people I tried to sign over the years,
• 21:28
  Speaker 1: they come to use my studio. I have tried to
• 21:30
  Speaker 1: sign artists and it didn't work. But taking that picture
• 21:33
  Speaker 1: and being in that right moment with me help them
• 21:35
  Speaker 1: get bigger back somewhere else, you know. Um So, we're
• 21:40
  Speaker 1: just about taking things like that and not taking them
• 21:43
  Speaker 1: for granted and trying to have a safe haven in
• 21:46
  Speaker 1: a place for artis to come in Los Angeles to
• 21:49
  Speaker 1: create and not at the set and not just create
• 21:54
  Speaker 1: by themselves, but no, they're in a comfortable place where
• 21:57
  Speaker 1: they can maybe meet another rapper they never met before
• 22:00
  Speaker 1: they were a fan of and maybe do a feature
• 22:04
  Speaker 1: or do this, or do this. And just having that
• 22:06
  Speaker 1: safe place in l A that my friends can come
• 22:10
  Speaker 1: and make friends. Well, I'm speaking to push a Rob.
• 22:13
  Speaker 1: He is a I'm old school, so I'm a manager,
• 22:17
  Speaker 1: you know, he knew school, so here a professional HOMEI
• 22:20
  Speaker 1: But either way, the responsibilities of taking on people's lives
• 22:24
  Speaker 1: and trust, that's that's a key word right there. Trust
• 22:27
  Speaker 1: because we are allowing you to say, hey, man, I
• 22:32
  Speaker 1: believe that you're the one that can take me to
• 22:35
  Speaker 1: the next step. Because that's all the conversations about taking
• 22:38
  Speaker 1: them to the next step, but also protecting them as
• 22:40
  Speaker 1: they go along and being there. You know what I'm saying,
• 22:43
  Speaker 1: Pushing it's really it's really a job, man. And like
• 22:46
  Speaker 1: I said, I respect the position that you put yourself in.
• 22:51
  Speaker 1: I respect the position that people understand that, especially the
• 22:55
  Speaker 1: day with social media. You know, social media is a
• 22:58
  Speaker 1: is a curse and a blessing. Sometimes it's more of
• 23:01
  Speaker 1: a curse. Sometimes before it becomes a blessing, you you fight,
• 23:04
  Speaker 1: especially if you don't, if you don't know how to
• 23:06
  Speaker 1: deal with it the correct way. Social media can literally
• 23:10
  Speaker 1: be one post can be the end of everything. And
• 23:15
  Speaker 1: it's it's so crazy to me, and we see it
• 23:18
  Speaker 1: every day. Somebody can work their whole life to get
• 23:21
  Speaker 1: to a certain place and literally one post or one
• 23:24
  Speaker 1: really post or one like can change that will change
• 23:28
  Speaker 1: the perception of you to the world. And that's very scary.
• 23:33
  Speaker 1: And but what it is and scary is that at
• 23:36
  Speaker 1: twenty one years of age, he decided he wanted to
• 23:39
  Speaker 1: do this for a living. At Urban Music at Interscope Records.
• 23:42
  Speaker 1: Twenty one. Eight years later, he's the vice president of
• 23:45
  Speaker 1: A and R of Urban Music and Interscope Records. That's
• 23:48
  Speaker 1: a guy with a vision. That's a guy with a plan.
• 23:51
  Speaker 1: That's a guy that you know understands hard work. I
• 23:54
  Speaker 1: would tell this push. I always tell people that have
• 23:56
  Speaker 1: twenty four hours in a day, learn to take advantage
• 23:58
  Speaker 1: of each hour. And you've seem to be a person
• 24:01
  Speaker 1: who understands that principle. But more important, if you have
• 24:04
  Speaker 1: to give somebody advice who's listening to the show or
• 24:07
  Speaker 1: watching this show about the industry that you have, you know,
• 24:11
  Speaker 1: it's a journey. I would tell people. It's like you're young.
• 24:13
  Speaker 1: I always say, because you know you gotta get the forty,
• 24:16
  Speaker 1: you gotta get the fifty. I'm sixty four now, and
• 24:18
  Speaker 1: so I still want to get the seven. I still
• 24:21
  Speaker 1: want to get the eighty. But I know when I
• 24:22
  Speaker 1: was thirty and forty. And then when you start hitting
• 24:25
  Speaker 1: success like you're hitting it, you gotta maintain. You can't
• 24:29
  Speaker 1: go backward. You gotta maintain. And that's another level of
• 24:32
  Speaker 1: pressure that you have to deal with. So the bessings
• 24:34
  Speaker 1: of dealing with that give my artists a little advice pusher.
• 24:38
  Speaker 1: Um I know they I know they say you're you're
• 24:42
  Speaker 1: not you know, Um I would I say this, Um,
• 24:47
  Speaker 1: You're only as good as your last move. That's what
• 24:50
  Speaker 1: they like to say. But for me, it's about calculating
• 24:53
  Speaker 1: your steps so that every move counts. Like you don't.
• 24:58
  Speaker 1: I believe that if you know how to do ten things,
• 25:04
  Speaker 1: you don't have to show them all at once, show
• 25:07
  Speaker 1: the world step by step, piece by piece. People will
• 25:10
  Speaker 1: respect you more once you get to ten. But if
• 25:13
  Speaker 1: you show them all tend up front of like okay
• 25:15
  Speaker 1: with number eleven, that's this tricky that's the trickiest part
• 25:25
  Speaker 1: in this game, is like you don't show all your
• 25:29
  Speaker 1: fingers too early, but always just work as hard as
• 25:31
  Speaker 1: you can. And for that young guy or young girl
• 25:35
  Speaker 1: that's out there who's envisioned them want to be in
• 25:38
  Speaker 1: there an r I would say the main thing is
• 25:42
  Speaker 1: find an artist who you truly believe in, not just
• 25:46
  Speaker 1: the hype or they had a song, or you like
• 25:50
  Speaker 1: the way they dress. Find an artist that you truly
• 25:52
  Speaker 1: believe in, and figure out how to help uplift that artist,
• 25:57
  Speaker 1: how to get that artist from A to B and
• 25:59
  Speaker 1: from beat to see you can get that artist from
• 26:02
  Speaker 1: A to H. You can get that artist from A
• 26:05
  Speaker 1: to Z. And it's just about believing in yourself and
• 26:08
  Speaker 1: believing in the steps that you're taking to get that
• 26:11
  Speaker 1: artist to the next level and not taking note for
• 26:14
  Speaker 1: ananswing because a lot of times, a lot of people
• 26:17
  Speaker 1: tell me, you know, a lot of people have told
• 26:19
  Speaker 1: me know over the years, especially because of where I
• 26:22
  Speaker 1: came from my background, and it's like, Okay, maybe this
• 26:27
  Speaker 1: person might tell you know, but how can you get
• 26:29
  Speaker 1: to the yes? And it's just never giving up until
• 26:33
  Speaker 1: you get to that yes. Like you know, I got
• 26:36
  Speaker 1: this format called Minutes of Inspiration. Well, I just pulled
• 26:40
  Speaker 1: parts of my interviews and syndicated nationally. You've given me
• 26:43
  Speaker 1: a boy six or seven pushing rod minutes of inspiration,
• 26:48
  Speaker 1: you know. And because those nuggets, man, like you said,
• 26:50
  Speaker 1: from A to age to a to z, you know,
• 26:53
  Speaker 1: you you get past that letter, you know, just because
• 26:56
  Speaker 1: you've got ten great things, don't show all ten because
• 26:58
  Speaker 1: guess what they're gonna be asking a number level. They're
• 27:01
  Speaker 1: gonna ask for it, you know. And that's that's what
• 27:03
  Speaker 1: you're called floshy. That's what flosohy is filosophy is showing
• 27:07
  Speaker 1: your hand. You know, just try just trying not to.
• 27:12
  Speaker 1: Just don't oversell yourself because I've saw so many people
• 27:18
  Speaker 1: with great potential always tell themselves out the gate and
• 27:23
  Speaker 1: it's like you got to climb up all those steps
• 27:26
  Speaker 1: you do just put in front of you, versus just
• 27:29
  Speaker 1: going in there and doing a job and showing it right,
• 27:33
  Speaker 1: or trying to jump from the first to to the
• 27:35
  Speaker 1: top step and twist you and then you gotta yeah,
• 27:39
  Speaker 1: you know what I'm saying. That's that's gone. That's right.
• 27:43
  Speaker 1: I love it, man, Hey put you. I know this
• 27:45
  Speaker 1: the first time I interviewed you. Man, don't be a stranger, brother,
• 27:48
  Speaker 1: because we already talked. We always talked about thirty minutes.
• 27:53
  Speaker 1: I mean, I know, I don't feel like that. Man.
• 27:54
  Speaker 1: We've just been talking to having the conversation and dropping
• 27:57
  Speaker 1: these nuggets. But if people say, man, I heard somebody
• 28:01
  Speaker 1: mentioning your name and you dropping some nuggets on this
• 28:03
  Speaker 1: thing called menat and inspiration, that's ra Sean McDonald brother
• 28:07
  Speaker 1: letting the world know about pushing rod. Okay, I appreciate you.
• 28:11
  Speaker 1: Thank you for having me, hey man, thank you for
• 28:13
  Speaker 1: coming on money making conversation about because you truly are
• 28:16
  Speaker 1: a blessing and pushing appreciate you. Thank you, brother, you
• 28:19
  Speaker 1: have a blessed one. Do you talk to alright