Latest / The Steve Harvey Morning Show / Rushion interviews Emily Lynn Paulson author of “Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing.” Rushion gives tips on how to be a successful business owner.

Transcript

Rushion interviews Emily Lynn Paulson author of “Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing.” Rushion gives tips on how to be a successful business owner. · The Steve Harvey Morning Show

0:05
Speaker 1: Welcome to Money Making Conversations.
0:06
Speaker 2: It's the show that she is the secrets of success
0:08
Speaker 2: experience firsthand by Marketing and Brandon expert Rashan McDonald. I
0:12
Speaker 2: will know he's giving me advice on many occasions. And
0:14
Speaker 2: in case you didn't notice, I'm not broke. You know
0:17
Speaker 2: he'll be interviewing celebrity CEOs, entrepreneurs and industry decision make
0:21
Speaker 2: because it's what he likes to do, it's what he
0:23
Speaker 2: likes to share. Now it's time to hear from my man,
0:26
Speaker 2: Rashan McDonald money Making Conversations.
0:29
Speaker 1: Here we go.
0:30
Speaker 3: Hi, this is Rashaan McDonald. Was so eloquently spoken by
0:35
Speaker 3: the one and only. Hey, I welcome to money Making
0:38
Speaker 3: Conversation masterclass. Wow, you know I have a great show today.
0:42
Speaker 3: I feel I have a great show every time I
0:44
Speaker 3: opened his mic, so I kind of like put myself down,
0:47
Speaker 3: Like I said, I got a great show today. Rashawn,
0:49
Speaker 3: you you need to look.
0:50
Speaker 1: In the mirror.
0:50
Speaker 4: Brother.
0:51
Speaker 3: You just kind of slammed yourself. Now, just kidding. I
0:55
Speaker 3: think today is as it is every week. There's no
0:57
Speaker 3: perfect time to start following your dreams. Because I recognize
1:00
Speaker 3: that we all have different definitions of success for you.
1:03
Speaker 3: It may be the size of your paycheck mine is
1:05
Speaker 3: inspiring you to accomplish your goals and live your very
1:08
Speaker 3: best life. It's time to stop reading other people's success
1:11
Speaker 3: stories and start.
1:12
Speaker 1: Living your own.
1:13
Speaker 3: People always talk about their purpose a gift. You know,
1:15
Speaker 3: if you have a gift, not gifts, because a lot
1:17
Speaker 3: of people say gifts. You have to be focused. Focus,
1:20
Speaker 3: focus on one thing, get it right, then move on.
1:23
Speaker 3: Don't focus on a lot of things and get them
1:25
Speaker 3: all wrong. Lead with that gift, and don't let your friends, family,
1:28
Speaker 3: or co worker stop you from planning or living your dreams.
1:31
Speaker 3: Let's get money making conversations started. First guest, you know
1:35
Speaker 3: it's going to be Emily Lynn Pauls, and she would
1:38
Speaker 3: take us into the world of multi level of marketing,
1:40
Speaker 3: which I know nothing about. It's going to be an interview.
1:43
Speaker 3: I don't want you guys to miss You can't miss it. Emily,
1:46
Speaker 3: she's on the line right now.
1:47
Speaker 1: She's waiting.
1:47
Speaker 3: She's waiting to talk to Reshans. She's waiting to tell
1:50
Speaker 3: everybody her life experiences in that world. And it's a
1:52
Speaker 3: great book. I read the book. It's a very thick book.
1:55
Speaker 3: So if you're a person who likes to read little
1:57
Speaker 3: bitty books do not. Her book is great. It'll keep
1:59
Speaker 3: you focus because it's very funny, it's very uh whoh,
2:03
Speaker 3: it's a lot and it's great. And then second guest
2:06
Speaker 3: guess would be me. I'll be on the show today
2:08
Speaker 3: of Coase. She said with Shane, you're always on the
2:10
Speaker 3: show because you're hosting the show. Ah, well, yes, yes, yes,
2:13
Speaker 3: but you'll be able to talk to me today because
2:14
Speaker 3: I want to talk about how to be a successful
2:17
Speaker 3: business owner. Wow, I'm gonna tell you the mistakes I
2:21
Speaker 3: made because in order to be successful in anything, I'm
2:25
Speaker 3: just gonna tell you you have to have made mistakes.
2:27
Speaker 3: We are gonna get this show started. She is on
2:30
Speaker 3: the line. My guess is Emily Lynn Paulsen. She's the
2:32
Speaker 3: author of Heyhun Sales, Sisterhood Supremacy, and the Other Lines
2:36
Speaker 3: behind Multi Level of Marketing. Emily signed up for this
2:40
Speaker 3: Sisterhood free cars, the promise of a successful business of
2:43
Speaker 3: her own. Instead, she ended up with an addiction, broken friendships,
2:47
Speaker 3: and the rubble of a topo pyramid scheme. My guest
2:51
Speaker 3: rose to the top and in her tell all book
2:53
Speaker 3: you read about an eye opening, funny and dangerous personal
2:56
Speaker 3: story rising to the top of the pyramid world and
2:59
Speaker 3: multi level marketing as we all know of it. I
3:02
Speaker 3: know nothing about this. Please welcome to the money making
3:04
Speaker 3: Conversation master class I spoke to earlier. She's passionate about
3:08
Speaker 3: what she has to say. Emily Land Paulson, how are
3:10
Speaker 3: you doing, Emily?
3:12
Speaker 5: I'm doing well. Thanks for having me.
3:14
Speaker 1: Well, Emily, where are you based at?
3:17
Speaker 5: I am actually in central Oregon, so other coast.
3:20
Speaker 3: I've been out there. I've been to Portland, Oregon a
3:23
Speaker 3: couple of times. Really really really woos the.
3:26
Speaker 1: Area up, a lot of good fishing and hunting, correct,
3:29
Speaker 1: am I.
3:29
Speaker 5: Right, that's right, yp So.
3:32
Speaker 3: You've always lived up in the in that area of
3:34
Speaker 3: the country. Did you go to college up there? Schooling
3:37
Speaker 3: up there? What keeps you in Portland, Oregon? Because I'm
3:40
Speaker 3: assuming it's not Portland, organ is Central Oregon? Because the family,
3:44
Speaker 3: I'm sure keeping you up there now.
3:46
Speaker 5: Yeah, you know, I've kind of been all around. I
3:48
Speaker 5: grew up in Montana, was in California, then I was
3:52
Speaker 5: on Pennsylvania for a while in Seattle. This is really
3:56
Speaker 5: just where we kind of met in the middle. We
3:58
Speaker 5: wanted a little more world can you.
4:02
Speaker 3: All West coast. See, I think you've kind of doted
4:05
Speaker 3: over the Pennsylvania. Now what what what made you dot
4:07
Speaker 3: over the Pennsylvania and drug you right back? You said
4:10
Speaker 3: my Dana Califonia see at Pennsylvania. Hold hold, hold old.
4:15
Speaker 3: How did you get to Pennsylvania and what made you
4:17
Speaker 3: go back?
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Speaker 5: It was a little detour. So it was my husband's
4:21
Speaker 5: job took us out there outside of Philadelphia and we
4:24
Speaker 5: loved it. We loved it, and then it was his
4:25
Speaker 5: job took us back. So we've been mostly on this
4:28
Speaker 5: side of the country.
4:29
Speaker 1: Cool. Well great.
4:30
Speaker 3: I'm based in Atlanta and my show is UH is
4:33
Speaker 3: streamed and is also a podcast, is live right now
4:37
Speaker 3: and I try to bring on guests that tell to
4:39
Speaker 3: educate me. And the first thing I got to ask
4:42
Speaker 3: is what is multi level marketing?
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Speaker 5: Yeah? So multi level marketing, you know their corporations and
4:50
Speaker 5: they use a business model that involves getting contractors, so
4:55
Speaker 5: just people, do you sign up to independent contractor sell
4:59
Speaker 5: product the family and friends, and then they recruit other
5:02
Speaker 5: people to do the same. So you know, it's different
5:06
Speaker 5: in direct selling. You know, just selling a product to
5:09
Speaker 5: one person direct from the company. Is that you have
5:12
Speaker 5: these levels of pay, and you're rewarded for recruiting other
5:16
Speaker 5: people to sell the same thing. So it's the multi
5:19
Speaker 5: level thing that makes it different from just regular sales.
5:22
Speaker 1: Right.
5:22
Speaker 3: So now I've always heard this all my life from insurance.
5:25
Speaker 3: People try to get me to sell insurance, but there's
5:28
Speaker 3: always tied to you, well, you got to get more
5:30
Speaker 3: people to sell. That way you get more people. Then
5:32
Speaker 3: also you make money off the people you get. Is
5:34
Speaker 3: that am I mistaking?
5:37
Speaker 1: That's it?
5:37
Speaker 5: Nope, that's that's it. Yep.
5:40
Speaker 3: So I so the whole purpose with people have always
5:42
Speaker 3: approached me about multi level marketing. If I always said, hey,
5:45
Speaker 3: we'll show they're making money over there. Brother, you're missing out.
5:48
Speaker 3: I said, who over there? What do you got to
5:50
Speaker 3: We'll see what happens. Is you you you selling insurance,
5:52
Speaker 3: but really you sell insured, but you want to get
5:55
Speaker 3: other people beneath you, and then you want those people
5:59
Speaker 3: beneath you to get other people beneath them, and then
6:02
Speaker 3: you want people another level underneath you. So now you've
6:05
Speaker 3: got all these levels beneath you, which enables you to
6:09
Speaker 3: get paid based on their efforts.
6:11
Speaker 5: Correct exactly?
6:13
Speaker 3: Wow, and how did you get involved with that? Does
6:19
Speaker 3: you sound like, you pretty smart to me. When I
6:21
Speaker 3: when they told me that I ran, I ran for
6:23
Speaker 3: the heels. I went, oh, I'm not going to do this.
6:26
Speaker 3: This is just sounds weird to me. It means that
6:28
Speaker 3: that means that I'm telling other people that just work,
6:31
Speaker 3: so I won't work technically.
6:33
Speaker 5: Correct, right right. Well, so the idea is that you know,
6:39
Speaker 5: you you're basically going into business with your friends and family.
6:43
Speaker 5: That's how it sold, right, And I think part of
6:46
Speaker 5: the reason is, you know, like you, I didn't really
6:48
Speaker 5: understand what it was at first either, and instead of
6:52
Speaker 5: maybe doing more research on my end, I thought, Hey,
6:54
Speaker 5: here's my friend who's telling me about this, and I
6:58
Speaker 5: trust her. She seems trustworthy. I don't think she'd lead
7:01
Speaker 5: me astray. And I thought, you know what, what's the harm?
7:05
Speaker 5: What's the harm in trying this out? So I really
7:08
Speaker 5: kind of ran with ignorance, I guess in the beginning,
7:10
Speaker 5: instead of you know, like you did, run the other direction.
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Speaker 3: Right, But it's but it's the call of potential money
7:17
Speaker 3: making opportunities.
7:18
Speaker 1: They pique your interest. That's what piqued my interests, you.
7:21
Speaker 3: Know, because because because everybody who's making money is very
7:27
Speaker 3: vocal about it a very they live, they drive nice cars,
7:31
Speaker 3: they live in a good house.
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Speaker 1: They're very and almost like religious about it. They preach
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Speaker 1: on it.
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Speaker 3: They almost like make you feel like you missing out
7:39
Speaker 3: an opportunity, like you're not a smart person for participating.
7:44
Speaker 5: Mm hmm. Well, and you hear the stories of the
7:46
Speaker 5: very very very small percentage at the top, and you
7:49
Speaker 5: hear so you hear it so much that you think, oh,
7:52
Speaker 5: this must be most people's experience, because that's what I'm hearing.
7:56
Speaker 5: But what you don't hear is that you know, ninety
7:58
Speaker 5: nine percent of people are not there, They're not at
8:00
Speaker 5: the pinnacle, right, So you kind of hold on to
8:03
Speaker 5: this hope. Well, gosh, I could be that person, I
8:06
Speaker 5: could drive that car, I could make all that money.
8:08
Speaker 5: It could be me right right.
8:10
Speaker 3: Well, guess what, hey, hun Sales Sister, who is Supremacy
8:14
Speaker 3: and the other lines behind multi level Marketing? I'm speaking
8:16
Speaker 3: to Emilyley and Paulson about this book, And the reason
8:20
Speaker 3: I brought on the show was that, you know, we
8:22
Speaker 3: hear a lot of but we always want to get
8:24
Speaker 3: to that finish line. We always want to be able
8:27
Speaker 3: to make a lot of money in our life. Well,
8:29
Speaker 3: you walked away from forty thousand dollars a month.
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Speaker 1: You quit. That's a lot of money.
8:37
Speaker 5: It is, it is, And you know that was at
8:39
Speaker 5: one period of time. I didn't make that every month
8:41
Speaker 5: of the entire time. You know, that's one thing about
8:44
Speaker 5: multi level marketing too. It fluctuates a lot, and it's
8:49
Speaker 5: you know, very it's like a house of cards built
8:51
Speaker 5: on sand really like. So for me, I got to
8:56
Speaker 5: this place where I was doing all the things and
8:58
Speaker 5: it was working for me. So I was in that
9:00
Speaker 5: very small percentage, and I assumed because it had worked
9:04
Speaker 5: for me, that other people, if they did the same
9:06
Speaker 5: thing I did, it would work for them too. And
9:09
Speaker 5: over time I realized, well, shoot, this is not working
9:12
Speaker 5: for other people.
9:13
Speaker 4: Why not?
9:14
Speaker 5: And it was because mathematically it couldn't. You know, there's
9:17
Speaker 5: only so many people. Things get saturated. And I really
9:22
Speaker 5: was making money because so many other people were losing money.
9:26
Speaker 5: And that was a realization that made me, you know,
9:29
Speaker 5: make my exit.
9:31
Speaker 3: Okay, cool, now, all let's started for you. Twenty fourteen,
9:34
Speaker 3: I believe that's when I've read in the book yep
9:35
Speaker 3: or twenty fourteen and.
9:37
Speaker 1: Walk us through the steps. Where were you in your
9:39
Speaker 1: life before you got into this world. Were you happy?
9:42
Speaker 1: Were you working?
9:44
Speaker 6: You?
9:44
Speaker 3: Did you use marriage? You had kids? What did you
9:48
Speaker 3: Were you looking for a part time job? Are we
9:50
Speaker 3: looking for extra income? What pushed you in this direction
9:53
Speaker 3: that made you just take off the blinders and just
9:57
Speaker 3: see nothing but the opportunity.
10:00
Speaker 5: Yeah? Yeah, So I was, you know, a stay at
10:03
Speaker 5: home mom. I had been out of the workforce for
10:06
Speaker 5: almost ten years because I, you know, stayed at home
10:09
Speaker 5: with the kids and my husband, you know, traditional kind
10:11
Speaker 5: of roles. He worked out of the house, and I
10:14
Speaker 5: really just I wanted something like I just wanted some
10:18
Speaker 5: escape from the mundane. I wanted to be able to contribute.
10:21
Speaker 5: You know. It had been a long time since I'd
10:23
Speaker 5: had any recognition for anything really, and so when this
10:29
Speaker 5: came into my life, it was it kind of filled
10:32
Speaker 5: all those pain points. It was like, Okay, well this
10:34
Speaker 5: is it could be potential money. You know, there's some
10:37
Speaker 5: really cool products that I could use. It's something outside
10:41
Speaker 5: of what I'm doing now. It gives me a little
10:43
Speaker 5: escape to go do something, meet with friends, you know,
10:45
Speaker 5: go have wine whatever, go to these like retention events.
10:49
Speaker 5: And I thought, you know, I just I just had
10:51
Speaker 5: hope that it could be something, and then it was
10:53
Speaker 5: packaged up with this community of other women who were
10:56
Speaker 5: all doing the same thing. So it really just fell
10:59
Speaker 5: into my lafe this time when I think I was
11:01
Speaker 5: just lonely, I was looking for other options, and I
11:05
Speaker 5: just had a lot of hope that it could fill all.
11:07
Speaker 1: Those needs lonely though. Yeah, what was the product?
11:14
Speaker 5: So, yeah, it was wellness skincare. You know, there was
11:17
Speaker 5: a kind of a wide range of products, but it
11:19
Speaker 5: was mostly you know, skincare products.
11:21
Speaker 3: Yeah, I've been approached with the vitamins. I've been through coffee,
11:27
Speaker 3: I've been approached. The very first time I was approached
11:29
Speaker 3: was insurance. I remember I was in college. It was
11:31
Speaker 3: insurance in bar. I'm just letting everybody know. You know,
11:34
Speaker 3: it's not trapped to a white community or a Hispanic
11:37
Speaker 3: community or a black community. Its multi level marketing is everywhere.
11:41
Speaker 3: It's everywhere, and it's whoever was pitching that story. But
11:43
Speaker 3: it's always the person at the top of the pair,
11:46
Speaker 3: a bit at the top of it that's singing the
11:48
Speaker 3: highest praises about making money. Because the more people that
11:52
Speaker 3: get underneath them, then guess what the money goes up.
11:56
Speaker 1: That's the whole process.
11:58
Speaker 3: So their their role is to convince thousand people that
12:00
Speaker 3: being underneath them and they live in the wealth of
12:03
Speaker 3: your hard work. And so you're in So you so
12:06
Speaker 3: you were you excited?
12:09
Speaker 1: Right?
12:09
Speaker 3: You somebody told you they do you go to a class?
12:12
Speaker 3: Did you go to a seminar? Did you do something
12:15
Speaker 3: on the line? How did you get your training?
12:18
Speaker 5: You know, there really isn't any training. You're just joining
12:21
Speaker 5: up a friend and you basically are signing your your
12:26
Speaker 5: social Security number and your credit card number and and
12:29
Speaker 5: you're basically doing you know, you're putting your livelihood into
12:32
Speaker 5: this person's hands. And so they're telling you kind of
12:34
Speaker 5: well you're smart.
12:36
Speaker 3: Okay, I go, you're smart now, you know, so you
12:42
Speaker 3: walk right into this. I heard the word lonely in there,
12:45
Speaker 3: so I can under you susceptible whenever the emotions are
12:49
Speaker 3: tied to decisions, okay. And so now this is a stranger, correct.
12:55
Speaker 5: It was actually a friend. It was a friend from
12:57
Speaker 5: high school, you know, a distant friend, but someone who
13:00
Speaker 5: you know was raised in the same town. I was
13:02
Speaker 5: in someone who I trusted and I had this supposed
13:07
Speaker 5: proof on social media that she was succeeding. And so
13:10
Speaker 5: I kind of trusted that if I did what she
13:12
Speaker 5: said that that would work for me too.
13:15
Speaker 1: And what was what would work for you.
13:17
Speaker 3: I'm just asking these questions because you know the story,
13:20
Speaker 3: and I'm just trying to pull the story out of
13:22
Speaker 3: you a little bit more detailed because of the fact
13:24
Speaker 3: that you know in some ways, you know there's there's
13:27
Speaker 3: a bigger story behind all this because a lot of
13:29
Speaker 3: people are falling. I want to use the word victim
13:32
Speaker 3: because we all make decisions. And you know, if I'd
13:34
Speaker 3: have chose to get into selling insurance, or selling coffee
13:38
Speaker 3: or selling vitamins, that was my decision. It's when you
13:41
Speaker 3: get in and how the approach of how you have
13:44
Speaker 3: to be successful is what the decision that made you
13:47
Speaker 3: come out of it?
13:48
Speaker 1: Come out of it. But it took you a while.
13:50
Speaker 1: How long were you in the in the How long
13:52
Speaker 1: were you selling?
13:54
Speaker 5: Almost seven years?
13:57
Speaker 3: Okay, so he was in there for a minute. Now,
14:00
Speaker 3: you didn't just dive in and just come on back
14:02
Speaker 3: out there.
14:04
Speaker 5: Oh No, I was in deep. I was in really deep.
14:07
Speaker 1: So for twenty fourteen, twenty twenty one, basically you was
14:11
Speaker 1: in the world of multi level marketing.
14:14
Speaker 3: Now let's talk about because everything's based on I don't
14:17
Speaker 3: want to use any words that sound negative, but everything's
14:21
Speaker 3: based on a pyramid. You know a lot of people
14:24
Speaker 3: at the bottom and you go up to the top.
14:25
Speaker 3: How did you start building your your Could I use
14:28
Speaker 3: the word followers or your sales team?
14:30
Speaker 5: Yeah, yeah, sure, Yeah, followers are downline. It's usually called downline.
14:35
Speaker 1: How did you start building that?
14:37
Speaker 5: Yeah? So honestly, I did the same thing that my
14:42
Speaker 5: friend who you know had me, who enrolled me, did.
14:45
Speaker 5: I just started talking to people. I started talking to
14:47
Speaker 5: my friends. And one thing that I had going for
14:50
Speaker 5: me is that in the area I was living in
14:53
Speaker 5: at the time, and I was living in Seattle at
14:54
Speaker 5: the time, there were not a lot of people who
14:57
Speaker 5: knew about this company, who knew about these products. So
15:00
Speaker 5: I had that on my side, as when people heard
15:02
Speaker 5: of this, they're like, oh, those look cool, I've never
15:04
Speaker 5: heard of this before. Sure I'll try them. And so
15:07
Speaker 5: I didn't. I wasn't competing with anybody, and so I
15:11
Speaker 5: had that going for me. I also had going for
15:13
Speaker 5: me the fact that you know, first of all, these
15:15
Speaker 5: are all buy in organizations. You have to pay to play.
15:18
Speaker 5: So I bought the whatever thousand dollars kits to join. Wow, right,
15:24
Speaker 5: not cheap? Right these like these things are not inexpensive
15:27
Speaker 5: to join. But again that's all danced around because you
15:31
Speaker 5: know you're getting all this products and you get to
15:33
Speaker 5: try everything. And to me, I was kind of like,
15:35
Speaker 5: oh sure, I like all this stuff. You know why
15:37
Speaker 5: the heck nots? And I obviously you know, so I
15:41
Speaker 5: had that going for me.
15:42
Speaker 3: I had the privilege thought, I want to go to
15:44
Speaker 3: this break and when would come back. I want to
15:45
Speaker 3: finish this conversation because what happens if I let me
15:47
Speaker 3: let you continue, you won't finish the thought. I'm talking about.
15:50
Speaker 3: Emily Lynn Paul's in her book Heyhun Sales, Sisterhood, Supremacy
15:54
Speaker 3: and the other lines behind multi level marketing were right
15:57
Speaker 3: back and get in more detail. She started twenty fourteen,
16:00
Speaker 3: she stopped in twenty twenty one. Now she has an
16:03
Speaker 3: incredible book that we're discussing on the show Money Making
16:05
Speaker 3: Conversation Masterclass, and we'll be right back.
16:14
Speaker 6: We'll be right back with more Money Making Conversations Masterclass
16:18
Speaker 6: with Rushaan McDonald.
16:21
Speaker 7: You are now tuned into the Money Making Conversations Minute
16:24
Speaker 7: of Inspiration with Rushaan McDonald.
16:27
Speaker 1: Money Love what you pray of you.
16:28
Speaker 8: A and M University in Houston, Texas for about four
16:31
Speaker 8: years and got her engineering degree. Lonnie worked as an
16:33
Speaker 8: engineer for IBM and other companies for more than ten years.
16:37
Speaker 8: Did she realized that engineering was not her passion. Stand
16:40
Speaker 8: up comedy was her gift.
16:41
Speaker 9: I just think everybody should tell their journey, and especially
16:45
Speaker 9: people of color. People don't understand how hard it is
16:49
Speaker 9: for us to make it. That's why I want everybody,
16:51
Speaker 9: especially during a pandemic, to share their story, you know.
16:54
Speaker 9: And so this is my story. I grew up in
16:56
Speaker 9: Detroit and the Brewster Projects and it just takes you
16:58
Speaker 9: through that whole life thing because you know, some people
17:02
Speaker 9: only know me from real or from Chelsea Lady, or
17:04
Speaker 9: you know the shows that Rashan will put me on.
17:10
Speaker 9: So but you know, it's the whole journey.
17:13
Speaker 8: If you want to hear this full interview with Lonnie Love,
17:16
Speaker 8: visit money.
17:17
Speaker 1: Making Conversation dot com. Keep winning.
17:20
Speaker 6: Now let's return to Money Making Conversations Masterclass with Rashaan McDonald.
17:26
Speaker 3: Thank you for returning. And I'm speaking of Emily Lynn
17:29
Speaker 3: Paulson about her journey. You know, she has a background
17:32
Speaker 3: as a chemist, she's an advocate for the truth. She
17:34
Speaker 3: talks about in her book The Journey of this Fascinating
17:37
Speaker 3: World of Multi level Marketing. She sees it as a
17:41
Speaker 3: cult and the virality of misinformation, and they preyed upon
17:44
Speaker 3: her and she felt her world of isolation because she
17:47
Speaker 3: was a stay at home mom and that's and that
17:49
Speaker 3: isolation they use a lot on a lot of women
17:52
Speaker 3: who are stay at home mom all feel isolated. And
17:55
Speaker 3: as you as you were telling your story about getting involved,
17:58
Speaker 3: that that played a major role in you. You spent
18:01
Speaker 3: a thousand dollars, so you immediately got to recoup your investment.
18:05
Speaker 5: Correct, Yeah, yeah, you got to recoup the investments. And
18:09
Speaker 5: that's why a lot of people don't ever make money,
18:12
Speaker 5: because you're starting out in the negative to begin with.
18:15
Speaker 1: Right.
18:15
Speaker 5: So for me was you know, talking to friends and
18:18
Speaker 5: family and trying to get them to try the products
18:20
Speaker 5: I was selling and trying to get them to join
18:23
Speaker 5: the same way I did.
18:25
Speaker 1: And what happened, well, you know, just.
18:29
Speaker 5: As luck should have it in my case, I did
18:32
Speaker 5: have friends who are interested and like I trusted my
18:35
Speaker 5: upline who I joined, they trusted me. They said, well,
18:38
Speaker 5: you join this, so you know you're a smart person,
18:41
Speaker 5: right like you wouldn't lead us astray. And so they
18:44
Speaker 5: joined as well, and so pretty quickly I recoup my
18:48
Speaker 5: investments and then started you know, the love bombing where
18:53
Speaker 5: I was getting you know, mentioned in team newsletters and
18:56
Speaker 5: tagged on social media, and I was getting little gifts
18:59
Speaker 5: in the mail, and I was all of a sudden
19:01
Speaker 5: getting you know, rewarded and you know, noticed for things
19:06
Speaker 5: that I hadn't been noticed for in a really long time.
19:09
Speaker 3: So you're saying that, now, let me ask you this.
19:12
Speaker 3: Let me ask you to Emily. This book is about
19:14
Speaker 3: this book you wrote. Okay, you just talk about your
19:17
Speaker 3: level of isolation, your level of insecurities, and like I said,
19:20
Speaker 3: pig attention that's been brought to you. A stay at
19:23
Speaker 3: home mom, a great stay at home mom. You know
19:26
Speaker 3: you educated obviously because I mentioned you a chemist. So
19:31
Speaker 3: is this something just happened to you or this can
19:34
Speaker 3: happen to anyone?
19:36
Speaker 5: Well, this can happen to anybody, It really can. And
19:40
Speaker 5: you know there's a reason that a lot of the
19:42
Speaker 5: stories in multi level marketing start just like mine, like, oh,
19:45
Speaker 5: I was lonely and then I joined or you know,
19:48
Speaker 5: I had just lost my job and then I joined
19:50
Speaker 5: or just gotten divorced. It really does. There's a lot
19:54
Speaker 5: of pain points and MLMs really do prey on that vulnerability.
19:59
Speaker 5: So any one in any kind of vulnerable position is susceptible.
20:04
Speaker 3: Now in twenty fourteen, there's a journey in all this.
20:07
Speaker 3: You're getting your friends, the people you know, they getting
20:10
Speaker 3: their friends people, they know, they getting relatives and love
20:12
Speaker 3: would underneath them. That's what the whole that's how multi
20:15
Speaker 3: level marketing works. You get other people to be underneath you.
20:19
Speaker 3: They get other people being underneath them. That's how it works.
20:22
Speaker 7: Now.
20:22
Speaker 3: So now what I immediately hear is that you've invited
20:26
Speaker 3: your friends to this world. They committed one thousand dollars,
20:29
Speaker 3: so they're looking at you a certain kind of a way. Okay,
20:33
Speaker 3: but you get you your success is being reaped off
20:36
Speaker 3: the fact that you brought.
20:37
Speaker 1: Them on board.
20:39
Speaker 5: Mm hmm exactly.
20:41
Speaker 1: Now when did they start looking at you sideways?
20:44
Speaker 5: So you know, I kind of started looking at the
20:47
Speaker 5: sideways when I was, you know, coaching them, just like
20:50
Speaker 5: I was being coached to, you know, reach out to
20:52
Speaker 5: people to you know, do these cold calls, to do
20:55
Speaker 5: all this income producing activity and personal development. And yet
20:59
Speaker 5: they weren't growing the same way I was, and you know,
21:03
Speaker 5: mathematically they couldn't because obviously we were in the same
21:06
Speaker 5: network trying to recruit the same people, and it just
21:08
Speaker 5: doesn't work that way. So you know a lot of
21:13
Speaker 5: those platitudes like you know, take it till you make it,
21:16
Speaker 5: and you know, just keep grinding. You know, you'll keep
21:21
Speaker 5: right like it's you hear a lot of those things,
21:23
Speaker 5: and a lot of those things are repeated, so you
21:25
Speaker 5: just think, gosh, if I just keep working harder. It's
21:28
Speaker 5: this meritocracy where you know you don't want to quit
21:31
Speaker 5: because you think, if I just did one more thing,
21:34
Speaker 5: one more cold call, maybe that will be the thing
21:36
Speaker 5: that you know, pushes me over the edge, it makes
21:38
Speaker 5: me successful.
21:39
Speaker 3: And that's why you were saying, okay, because we mentioned
21:41
Speaker 3: in your bio it said, you know, you made up
21:43
Speaker 3: to forty thousand dollars a month. You said, we're shoreing.
21:45
Speaker 1: Hold up, hold up, hold up.
21:46
Speaker 3: I didn't do that every month, but once you start
21:49
Speaker 3: making money, you kind of like hooked. So if you
21:51
Speaker 3: made up to forty thousand dollars a month, the possibilities
21:55
Speaker 3: starts to drive you. At what point in the in
21:57
Speaker 3: this lane of opportunities from twenty fourteen to twenty to
22:01
Speaker 3: twenty one did you feel you peaked as a representative
22:05
Speaker 3: or as a person in emaill.
22:08
Speaker 5: I would say twenty seventeen. And you know, something interesting
22:12
Speaker 5: happened at that point is I got sober, which you
22:15
Speaker 5: wrote obviously read in the book. And that was a
22:18
Speaker 5: big part of my awakening, really was I wasn't drinking anymore.
22:23
Speaker 5: I wasn't, you know, sending cold messages after having a
22:26
Speaker 5: couple of glasses champagne, and I realized I started seeing
22:29
Speaker 5: a lot of this stuff. I started seeing that my
22:32
Speaker 5: team wasn't really succeeding the same way that I was.
22:37
Speaker 5: And that's when, you know, slowly kind of the wheels
22:39
Speaker 5: started falling off the bus a little bit.
22:42
Speaker 3: Now it says you got cancer, correct, yep. Now I'm
22:49
Speaker 3: a cancer survivor twenty fifteen. Not to make you feel
22:52
Speaker 3: guilty or anything, What type of cancers.
22:54
Speaker 1: Did you get?
22:56
Speaker 5: I had cervical cancer.
22:57
Speaker 3: Okay, mine was diyrod cancer and it was twenty fifteen.
23:00
Speaker 3: And then I went through the surgery and I feel,
23:02
Speaker 3: you know, you know, with cancer, no one cure as
23:06
Speaker 3: long as you live in life and taking the pills.
23:08
Speaker 3: Then you live a good life and pray that everything
23:12
Speaker 3: continues to go your way. But cancer is powerful because
23:15
Speaker 3: once they tell you have cancer, you can just run
23:17
Speaker 3: you up the heels and make you wonder what's going
23:20
Speaker 3: to happen to you next? Now you got cancer, and
23:23
Speaker 3: use it for pity to grow your MLL business base?
23:29
Speaker 1: How and why?
23:31
Speaker 5: Yeah? So again, like I said, the really the low
23:36
Speaker 5: point is always used, right, So you're already primed to
23:39
Speaker 5: look for people's vulnerabilities. And so when I found out
23:42
Speaker 5: I had cancer, it's my upline and other people in
23:46
Speaker 5: the company suggested like, hey, how can we make something
23:50
Speaker 5: good out of this? And of course I'm thinking like,
23:53
Speaker 5: well that would be great. You know, I'd love a distraction.
23:55
Speaker 5: What you know, what can I do? And so it
23:57
Speaker 5: suggested like, hey, well why don't you have a little
23:59
Speaker 5: like event and then you can give your your portions
24:03
Speaker 5: of your profit to charity. And like, on its face,
24:07
Speaker 5: that sounds all lovely and good, but it's requiring people
24:13
Speaker 5: to buy something from a company that then benefits you know,
24:17
Speaker 5: all of the people in the uplook.
24:19
Speaker 1: You have a fundraiser basically, right, a fundraiser for.
24:21
Speaker 5: The product, right, right right, And you know, obviously I
24:25
Speaker 5: donated my profit. You know, I made good on my donation,
24:28
Speaker 5: but it still gave me a signal boost in the company.
24:31
Speaker 5: It still gave all of my uplines money and you know,
24:34
Speaker 5: obviously benefits the company the most because it benefits the
24:37
Speaker 5: people at the top the most. And so trying to
24:40
Speaker 5: do something that like seemed charitable, but I could have
24:44
Speaker 5: just said, hey, do you want to donate twenty dollars
24:46
Speaker 5: to this charity? Like I didn't have to rope in
24:49
Speaker 5: a product purchase. So you know, look, and.
24:53
Speaker 3: You got the hype, you got the sale, you got
24:56
Speaker 3: the you know, the moving on up the lane, you
24:59
Speaker 3: got more people in and you knew the fact that
25:02
Speaker 3: every time I told somebody I had cancer, then people
25:05
Speaker 3: wanted to somehow rescue me. I'm just talking personally, and wandered.
25:08
Speaker 3: They felt sympathy for me. They always said what can
25:10
Speaker 3: I do for you? So when you announced that, then
25:14
Speaker 3: you had the perfect lane of opportunity and you basically
25:18
Speaker 3: took advantage of it. I'm not saying you're a bad person,
25:21
Speaker 3: but that's what that's what can do, and that's what
25:24
Speaker 3: can happen when you tell people you have cancer. And
25:26
Speaker 3: so at that point, why did.
25:29
Speaker 1: You did you? Did you?
25:32
Speaker 3: I'm sure guilt took over right and feel and you
25:35
Speaker 3: felt started feeling bad?
25:36
Speaker 5: Correct, Yeah, And this was again like when I when
25:40
Speaker 5: I stopped drinking. This is when a lot of these
25:42
Speaker 5: things kind of started to hit me, like, you know,
25:44
Speaker 5: that wasn't on the up and ups. And you know, again,
25:47
Speaker 5: when you're when you put your trust into these people,
25:52
Speaker 5: you know, in this I would say commercial cults. You know,
25:55
Speaker 5: in this group that you're listening and repeating everything they're saying,
26:00
Speaker 5: and you're being coachable and you're doing what they're telling
26:03
Speaker 5: you to do, it's really easy to just fall into
26:05
Speaker 5: that trap of okay, you know, you say this is
26:07
Speaker 5: a good idea and it seems like a good idea
26:09
Speaker 5: and then looking back and realizing, you know what, that
26:12
Speaker 5: wasn't such a great idea.
26:14
Speaker 3: Now, let me ask you this, Emily, how did you
26:16
Speaker 3: get out? Because to me, it's like seven years. That's
26:18
Speaker 3: a lot of people you you, I'm sure's a lot
26:21
Speaker 3: of people underneath you, a lot of friends, a lot
26:23
Speaker 3: of cousins, a lot of their friends. And then can
26:27
Speaker 3: you just like walk away and say I'm out, don't
26:29
Speaker 3: they feel like angry.
26:31
Speaker 5: Yeah. Oh, it was a long process of you know,
26:35
Speaker 5: waking up and realizing you know that that was part
26:38
Speaker 5: of it, is like, wow, I've brought so many people
26:40
Speaker 5: into this, how can I just leave? You know, I
26:42
Speaker 5: stayed in for a long time.
26:43
Speaker 3: Kind of well that kind of like validated its reality
26:46
Speaker 3: because you was in for a long time. You know,
26:48
Speaker 3: people just don't hang around something that's not good or
26:52
Speaker 3: just the deceptive that long, and so and so you
26:56
Speaker 3: were in there, like you said, twenty fourteen or twenty
26:58
Speaker 3: twenty one, five years, six years, seven years. I'm I'm
27:03
Speaker 3: if you tell me this is a good thing you've
27:05
Speaker 3: been at five years, I'm going to listen.
27:07
Speaker 1: I'm going to listen.
27:08
Speaker 3: And so now, you know, but if you're telling me
27:11
Speaker 3: you leaving and I'm I'm following your advice, did I
27:15
Speaker 3: would tell you right now, I'm mad at you.
27:18
Speaker 5: Mm hmm. Yeah. So yeah, I was, you know, just
27:20
Speaker 5: real honest about the process. As I was kind of
27:23
Speaker 5: realizing that I didn't like a lot of the behaviors anymore.
27:27
Speaker 5: You know, I stopped doing the cold calling and the
27:29
Speaker 5: reaching out, and I didn't recruit people anymore, and I
27:31
Speaker 5: didn't sell the products anymore. I didn't terminate my account,
27:35
Speaker 5: I didn't leave, but I you know, talk to my customers,
27:39
Speaker 5: I talk to people on my team and just say, hey,
27:41
Speaker 5: you know, I'm I'm uncomfortable with uncomfortable with this. I'm
27:44
Speaker 5: not going to be actively selling this anymore. I'm basically
27:47
Speaker 5: going to go dark. And I kind of assumed like
27:50
Speaker 5: I'll just stay, you know, until my paycheck drives up
27:53
Speaker 5: and and then that'll be it, right And then obviously,
27:57
Speaker 5: like I decided to kind of go into rec readvocacy.
28:01
Speaker 5: I put this on the back burner. COVID happened. I
28:04
Speaker 5: mean it was kind of like this whole series of events,
28:07
Speaker 5: and you know, during COVID, I really realized I could
28:09
Speaker 5: not be associated anymore because there was so much problematic
28:13
Speaker 5: and predatory activity in MLM that that's what made me
28:18
Speaker 5: finally know Signance Sun in the termination form.
28:22
Speaker 3: Wow, you know, Abily, you know, I want to thank
28:24
Speaker 3: you for coming on my show. And I'm just just
28:26
Speaker 3: saying that because you know, you told me a side
28:31
Speaker 3: of you that is uncomfortable, you know, because it sounds
28:35
Speaker 3: kind of manipulative.
28:37
Speaker 1: It sounds kind of like, you know, you did what
28:39
Speaker 1: you wanted.
28:40
Speaker 3: To do to be successful, and then a lot of
28:43
Speaker 3: it was tied to drinking a lot of an addiction
28:46
Speaker 3: and you once you, once you cleared up that addiction,
28:49
Speaker 3: you started to see your world a lot clearer and
28:51
Speaker 3: it took you on the path of I want to
28:53
Speaker 3: say redemption.
28:54
Speaker 1: Is that the correct word?
28:56
Speaker 7: Yeah?
28:56
Speaker 5: You know, I just try and at this point like
28:59
Speaker 5: do the next right, and you know, believe, I really
29:01
Speaker 5: believe like the best apology has changed behavior. And that
29:04
Speaker 5: was really my reasoning behind writing the book, Like I
29:07
Speaker 5: fully throw myself under the bus, you know, just say like, hey,
29:09
Speaker 5: I was complicit in this, I did this, and this
29:13
Speaker 5: is why you need to hear about it because this
29:16
Speaker 5: is what goes on and this is what to look
29:18
Speaker 5: out for.
29:19
Speaker 3: Well, well, you know one thing for sure, as my
29:22
Speaker 3: listeners are listening to this, what advice would you give
29:26
Speaker 3: them them if somebody approaches them about an MLM? But
29:30
Speaker 3: let me ask you this. First of all, what do
29:32
Speaker 3: you need to look for to make that will? Let
29:34
Speaker 3: you know, is an email a multi level marketing platform?
29:38
Speaker 1: What should they look at?
29:39
Speaker 10: Yeah?
29:40
Speaker 5: Yeah, So if you have a person talking to you
29:43
Speaker 5: wanting to join a business, right you know, and asking
29:48
Speaker 5: you for a buy in. If you have to pay
29:50
Speaker 5: to join, I mean that's a pretty big red flag,
29:53
Speaker 5: you know. Look, you can always just give it a
29:55
Speaker 5: little Google, like say is this blank company in MLM
29:58
Speaker 5: and you'll find out. But generally, if you have to
30:01
Speaker 5: sign the dotted line and join, you know, have a
30:04
Speaker 5: sponsor or an upline that is a multi level marketing company.
30:09
Speaker 3: You know, my daughter I remember when she graduated from
30:11
Speaker 3: college recently, she like, there are a lot of people
30:15
Speaker 3: are using its kind of like a form of employment opportunity,
30:18
Speaker 3: and so she was going in they were sending her
30:20
Speaker 3: sal it was fifty thousand dollars a year or sixty
30:22
Speaker 3: thousand dollars a year, and she gotta make all these
30:25
Speaker 3: cold calls.
30:25
Speaker 1: She had to buy this.
30:26
Speaker 3: So I'll just tell everybody it's a lot of people
30:29
Speaker 3: are using this as a form of employment. They call
30:32
Speaker 3: it an employment, but it's not really employment. And like
30:35
Speaker 3: you said, due to research, google the company and it
30:39
Speaker 3: will help you get there. But more importantly, if you
30:41
Speaker 3: have time, and I recommend that you have time, Emily,
30:44
Speaker 3: how can we reach out to you? And if where
30:45
Speaker 3: can we buy this book as it don't sell right now?
30:48
Speaker 9: Hey, Han, you know what.
30:49
Speaker 5: It comes out in one week, but you can pre
30:52
Speaker 5: order it anywhere you know. Always support your local bookstore
30:54
Speaker 5: if you can, and I'm on all platforms at Emily
30:58
Speaker 5: Lynn Pulsen, Well.
30:59
Speaker 3: Emily Paulson. Thank you for coming on Money Making Conversation.
31:02
Speaker 3: Her book, Hey Hans sells Sisterhood, Supremacy and the other
31:06
Speaker 3: lies behind multi level Marketing. Thank you for coming on
31:08
Speaker 3: Money Making Conversation. Martha Basket Classes. You are fantastic.
31:12
Speaker 5: Thanks for having me cool.
31:14
Speaker 1: Hey.
31:14
Speaker 3: I told everybody I was gonna be doing the second
31:17
Speaker 3: half of the show by myself, and guess what I
31:19
Speaker 3: Am going to be talking about? How to be a
31:21
Speaker 3: successful business owner? Well, guess what I have failed. I
31:27
Speaker 3: have done so many mistakes and I'm gonna share some
31:30
Speaker 3: of those mistakes. But more importantly, you can talk to
31:33
Speaker 3: me in the next hour and I will respond as
31:36
Speaker 3: honest as I can if you have any questions about
31:40
Speaker 3: being a successful business owner. Rushawn McDonald's here to answer
31:44
Speaker 3: all your questions and also give you some advice.
31:46
Speaker 1: In the next hour.
31:47
Speaker 6: Don't go nowhere, We'll be right back with more Money
31:56
Speaker 6: Making Conversations. Masterclass with Rushawn McDonald.
32:01
Speaker 11: HBCUs represent Black excellence. If you attend or are an
32:04
Speaker 11: alumnus of an HBCU, we want to hear about your story.
32:09
Speaker 11: The MYHBCU Story digital Library will allow current HBCU students
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Speaker 11: Click my HBCU Story. Next, you can upload a photo.
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Speaker 11: day dot com. You can click my HBCU Story to
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33:10
Speaker 6: Now, let's return to Money Making Conversations Masterclass with Rashaan McDonald.
33:16
Speaker 3: Let's get started here. I'm gonna ask some questions about it.
33:19
Speaker 3: This Has anybody ever thought about you can raise your hand.
33:21
Speaker 3: You can raise your hand and your car driving, you know,
33:24
Speaker 3: just raise your eyebrow. Thought about starting a business? Why
33:27
Speaker 3: didn't you do it? Have you ever thought about hiring
33:30
Speaker 3: people for your business and you've hired the wrong people?
33:34
Speaker 3: Have you ever thought about hiring relatives? And guess what,
33:37
Speaker 3: you hired those relatives. Call me and let me know
33:42
Speaker 3: about those relatives. Have you ever hired people that you
33:45
Speaker 3: were getting a good deal on them? Oh they got
33:49
Speaker 3: Oh they cheap. Oh that salary fits right into my budget.
33:53
Speaker 3: But they don't have the experience. Am I? Am I
33:57
Speaker 3: tapping into the right lanes with some of y'all out there?
34:00
Speaker 3: Or how about starting your business and you don't even
34:02
Speaker 3: have a budget. It's just a good idea? Am I
34:08
Speaker 3: tapping into anybody out there?
34:10
Speaker 1: Yet? Okay? How about this? How about this? You start
34:13
Speaker 1: a business with somebody you don't know?
34:17
Speaker 3: How about that? How about how about this? You start
34:20
Speaker 3: a business? You know, I'm from Texas. So they said
34:23
Speaker 3: you can start a business with a handshake. That's what
34:25
Speaker 3: would be contractual. I've done that before. Yeah, let me
34:30
Speaker 3: get started here. How to be a successful business owner.
34:34
Speaker 3: That's a bold statement for me to say marketing and branding.
34:38
Speaker 3: Have a company called thirty eight fifteen Media, Inc. Based
34:41
Speaker 3: in Atlanta, Georgia. I started it as an idea and
34:45
Speaker 3: I just started hiring people. Were they the best qualified people?
34:51
Speaker 6: No?
34:52
Speaker 3: In hindsight, No, But I knew them. I knew them,
34:56
Speaker 3: they knew mean, we had long term relationships. They could
35:00
Speaker 3: do certain things, and I hired them. That's the number
35:06
Speaker 3: one problem with most people who fail in this business
35:10
Speaker 3: is they hire people just because they're close to them.
35:13
Speaker 3: They hire people because they make them feel comfortable. You
35:18
Speaker 3: hire people because they're just right there and they're available
35:22
Speaker 3: to be hired. That's the number one mistake and the
35:28
Speaker 3: number two mistake. Do you have time for your business?
35:33
Speaker 1: Wow? You know I would tell people this. I get
35:38
Speaker 1: up atfore thirty money to do fraud. That's what time.
35:41
Speaker 1: Four thirty am I get up and people always going
35:43
Speaker 1: whoa whoa four thirty when you're doing it front thirty.
35:48
Speaker 3: I was fortunate to give a speech uh I was
35:52
Speaker 3: at It was an area in Atlanta called Thoronias, right
35:55
Speaker 3: outside of Atlanta, Georgia Chamber of Commerce, and I was
35:59
Speaker 3: speaking to them. That's one of the other reasons they
36:00
Speaker 3: brought me over. It was to speak about how to
36:03
Speaker 3: be a successful business owner. And when you're speaking to
36:06
Speaker 3: typ of people about being a successful business owner, one
36:10
Speaker 3: thing you have to admit that is that you made mistakes.
36:14
Speaker 3: I opened a comedy club in Houston, Texas called Hip
36:17
Speaker 3: Hop Comedy Style. I got in business with a person
36:22
Speaker 3: I didn't even know. Well, guess what. He was a
36:26
Speaker 3: stand up comic too, so he liked telling jokes. I
36:31
Speaker 3: liked telling jokes. Yeah, I guess he make a good
36:34
Speaker 3: business part. So that's how we got That's like you,
36:37
Speaker 3: that's like you like to eat chicken, and you know
36:40
Speaker 3: somebody who makes good chickens, So y'all just gonna go
36:42
Speaker 3: into chicken business.
36:43
Speaker 1: Same same thing, same thing.
36:46
Speaker 3: I didn't know his likes, his dislikes. I didn't know
36:49
Speaker 3: his work happens. I didn't know if he like getting
36:52
Speaker 3: up early or do he like staying late? Did he
36:54
Speaker 3: even have an idea of how to run a business.
36:57
Speaker 3: That's how I got in business. But the other side
37:00
Speaker 3: of that is that it became a very popular comedy
37:06
Speaker 3: club lines out the Door. I used to do a
37:08
Speaker 3: show on Thursday tickets are going sell on Monday. They
37:12
Speaker 3: were sold out in the hour. That's how popular. Was
37:14
Speaker 3: a room seats like three hundred and fifty people, a
37:17
Speaker 3: line out the door. On Thursday show showtime, I hit
37:20
Speaker 3: the stage at eight nine o'clock. People wouldn't go in
37:23
Speaker 3: the room until it was nine. Eight thirty was an
37:25
Speaker 3: empty room. They didn't want to see the other comics.
37:27
Speaker 3: I walk in nine o'clock, room packed, eight thirty to
37:31
Speaker 3: eight fifty five. Room was empty, nine o'clock packed. We
37:36
Speaker 3: were making money. But what just what what happens when
37:39
Speaker 3: you start making money? I forgot? You pay taxes. You
37:45
Speaker 3: pay taxes on tickets, you pay taxis on liquor. So
37:50
Speaker 3: so those little things. So all that money that you're making,
37:55
Speaker 3: somebody else want a piece up. So you can't look
37:57
Speaker 3: at ten dollars as a real ten dollars. But because
38:02
Speaker 3: I didn't have a budget, because I didn't take time
38:05
Speaker 3: to understand how to run a business, I was just
38:09
Speaker 3: doing all the wrong things. So I'm sure a lot
38:13
Speaker 3: of you guys out there, ladies, I think because women
38:16
Speaker 3: are the fastest growing entrepreneurial part in this company, especially
38:20
Speaker 3: black women, y'all just running things now in a good
38:25
Speaker 3: way opening up business.
38:27
Speaker 1: I'm sure you opening up business a lot more than me,
38:30
Speaker 1: better than me.
38:32
Speaker 3: So I was making money but couldn't understand how selling out.
38:39
Speaker 3: But I can't pay myself, so I was just working
38:44
Speaker 3: for free because I didn't have Because what you can't do,
38:48
Speaker 3: I'll tell you something about this. The biggest mistake in
38:51
Speaker 3: a business. You can't open a business and then try
38:54
Speaker 3: to sell a budget because now you're playing catch up
39:00
Speaker 3: because you can't justify because you didn't have a budget
39:04
Speaker 3: at the beginning. You to know why you have all
39:05
Speaker 3: these people hanging around you getting checks for you or
39:08
Speaker 3: wanting to get checked for you, then you understand why
39:11
Speaker 3: you fail. So when you're making money as a business owner,
39:16
Speaker 3: you can't be successful because of the reason that if
39:17
Speaker 3: you try to be successful, because you never had a plan.
39:22
Speaker 3: That's the numb more reason we fail. And the other
39:24
Speaker 3: number one reason we fail is do you have time
39:26
Speaker 3: for your business. I can't tell you how many people
39:29
Speaker 3: get mad because the store after a while, they open
39:33
Speaker 3: their business, It opens a ten but they getting there
39:36
Speaker 3: at the same time the customer should get there. They
39:40
Speaker 3: getting mad because the customers got their own time, not
39:43
Speaker 3: knowing they got a restaurant here, they got to pre
39:45
Speaker 3: set up everything the customers get y'all ever be in
39:48
Speaker 3: a restaurant.
39:48
Speaker 1: You've been in a restaurants where, oh, we don't have
39:50
Speaker 1: that on the menu today. Don't that make you mad?
39:54
Speaker 1: Oh we ran out? How you gonna run out of
39:57
Speaker 1: something that's on your menu? Then you plan to make this?
40:02
Speaker 1: Then you plan this, make this.
40:04
Speaker 3: A part of your regular I've been I've been in
40:06
Speaker 3: restaurants where they have actually used a marker to strike
40:12
Speaker 3: through things that they don't do their menu no more.
40:14
Speaker 3: Now I'm supposed to come back for that. Here's a
40:18
Speaker 3: little note now about business. It's called consistency. I always
40:22
Speaker 3: tell people a little I'm just using Target as an example.
40:25
Speaker 3: If Target, if you drove by Target at night and
40:29
Speaker 3: they sign wasn't on, you think they'd be closed. So
40:32
Speaker 3: if like on Monday, Tuesday, and Wednesday, Target sign was on,
40:36
Speaker 3: but Thursday, Friday and Saturday was off, you think they'd
40:39
Speaker 3: be out of business. Or you stop trusting them so
40:43
Speaker 3: you won't go there, or put them on the list,
40:46
Speaker 3: and you actually started spreading rumors, negative rumors about Target
40:51
Speaker 3: or business like Target, And that's what happens if we're inconsistent.
40:55
Speaker 3: So if you if you opening a business and you're
40:59
Speaker 3: saying you doing things, you've got to be there to
41:01
Speaker 3: do it. And everybody sees the profit line. You know,
41:04
Speaker 3: they buy franchise. You know, they want to buy franchise
41:06
Speaker 3: like Chick fil A or jagon Bars, or McDonald's or
41:09
Speaker 3: they heard or or Bojangles. That's a real hot franchise
41:14
Speaker 3: right now that people are buying. It still requires work.
41:19
Speaker 3: And so what these franchises try to do they try
41:22
Speaker 3: to train you. So you're gonna pay a fee, but
41:25
Speaker 3: they just don't let you just run out there. They're
41:28
Speaker 3: gonna find out if you have time too to run
41:31
Speaker 3: that franchise, because they're applying the same business principles that
41:35
Speaker 3: I am doing in this conversation I'm having with you
41:38
Speaker 3: right now, the conversation of being able to sit down
41:42
Speaker 3: and apply to you a makeshift plan, a make sense
41:46
Speaker 3: plan of how you can be successful.
41:48
Speaker 1: So when you buy a.
41:48
Speaker 3: Franchise, what they do is they bring you in, they
41:52
Speaker 3: sit you down, and they have you work with somebody
41:55
Speaker 3: who has your best interests. Listen to me, now, your
42:00
Speaker 3: best interest because what they don't want to do is
42:03
Speaker 3: put a franchise out there.
42:04
Speaker 1: And it clothes because it makes them look bad.
42:07
Speaker 3: So now if you don't have time, but you heard,
42:10
Speaker 3: did these franchises make a lot of money?
42:12
Speaker 1: Then they gonna have a problem with you.
42:14
Speaker 3: Then you're gonna get mad at them because they telling
42:16
Speaker 3: you why you're not there to open up their business
42:19
Speaker 3: on time. It guess what they gonna do after a while,
42:22
Speaker 3: they'll come take their license. Then what you're trying to
42:28
Speaker 3: do now you're trying to suit. Now you now you
42:30
Speaker 3: huddle up with your friends and family, all you in
42:33
Speaker 3: the corners, just cussing and fussing like they've done you wrong.
42:36
Speaker 3: But you're the one didn't live up to the standards.
42:38
Speaker 3: They have copyright there they have. You just can't let
42:41
Speaker 3: anybody in the kitchen. If you making donuts, you just
42:45
Speaker 3: can't let it. You just can't shoot a video back
42:48
Speaker 3: there for TikTok making donuts back there, making cakes back there?
42:53
Speaker 1: You mad because that's they that's their recipes. Everybody can't
42:59
Speaker 1: see that.
43:00
Speaker 3: But because you don't know the rules, you want to
43:02
Speaker 3: try to make your own rules. That's why you want
43:04
Speaker 3: to be successful. Let me tell you why I was
43:07
Speaker 3: not successful at my comedy club, even though lines at
43:10
Speaker 3: the door.
43:12
Speaker 1: You can look it up.
43:13
Speaker 3: Hip Hop Comedy Stop nineteen ninety two to nineteen ninety four, Houston,
43:16
Speaker 3: Texas one of the most popular comedy clubs in the country.
43:20
Speaker 3: Everybody came through the Joe Tury, Cedric did a tainer
43:25
Speaker 3: some more. All the big stars came through there, Steve Harvey.
43:31
Speaker 12: Everybody came to that club, made no money, made no money,
43:42
Speaker 12: broke even because I didn't have a budget, because I
43:47
Speaker 12: didn't know what I was doing.
43:49
Speaker 3: I was in business with a person I didn't know,
43:53
Speaker 3: and he had a full time job. So guess what
43:59
Speaker 3: he kept saying, Hey, man, you got it, you got it,
44:04
Speaker 3: you got it. Well guess what I got tired of
44:06
Speaker 3: being the person who got it? Then I have family.
44:13
Speaker 6: Whooah.
44:14
Speaker 1: When we come back, we're gonna talk about hiring family.
44:17
Speaker 1: Who hire family? That's a big a mistake you can make.
44:20
Speaker 3: Hire family now, especially when the mama, when the mama
44:24
Speaker 3: then told you to hire them. We'll be right back
44:28
Speaker 3: for boy money making Conversation, Masks class, don't go the
44:31
Speaker 3: where y'all I just got started.
44:32
Speaker 6: Who We'll be right back with more money making conversations.
44:42
Speaker 6: Masterclass with Rushawn McDonald.
44:46
Speaker 7: You are now tuned into the Money Making Conversations Minute
44:49
Speaker 7: of Inspiration with Rashawn McDonald.
44:52
Speaker 8: Hollywood super producer Will Packer has produced films that have
44:55
Speaker 8: earned more than one billion dollars at the box office.
44:58
Speaker 8: Will Packer tells me why marketing brand as a producer
45:01
Speaker 8: wasn't normal in Hollywood.
45:03
Speaker 13: Well, when I came in as a producer, I knew
45:05
Speaker 13: how important it was to connect with an artist. That
45:08
Speaker 13: really started with my journey at FAMU because I made
45:11
Speaker 13: my first film project, which was Chocolate City, while I
45:15
Speaker 13: was still an undergraduate at FAMU, I was a junior.
45:19
Speaker 13: We shot Chocolate City, this a little bitty movie, and
45:21
Speaker 13: in order for that film to be successful, I had
45:24
Speaker 13: to go out to my audience, my core audience, and
45:27
Speaker 13: I realized I needed to go out and explain to
45:30
Speaker 13: that audience why they should care about this film.
45:32
Speaker 4: And that really.
45:33
Speaker 13: Started something that I still do to this day, which
45:36
Speaker 13: is going out and trying to touch people with every
45:38
Speaker 13: project that I have.
45:39
Speaker 8: If you want to hear this full interview with Will Becker,
45:42
Speaker 8: visit Moneymakingconversation dot com.
45:45
Speaker 6: Now let's return to Money Making Conversations Masterclass with Rashaan McDonald.
45:50
Speaker 3: Hi, this is Rashan McDonald. I'm telling everybody this is
45:53
Speaker 3: my opinion. It's not the opinion the station you're listening
45:55
Speaker 3: to this RuSHA McDonald just pouring his soul lout on
45:59
Speaker 3: this show today a little bit. I'm gonna start doing
46:01
Speaker 3: this more off.
46:02
Speaker 10: I like this.
46:03
Speaker 3: I know I'm I have great guests, but I think
46:05
Speaker 3: you guys need to hear. How did I become the
46:07
Speaker 3: person I had? I became, I become and I will
46:10
Speaker 3: continue to become. How to be a successful business owned
46:12
Speaker 3: business owner is the topic?
46:15
Speaker 1: Mars.
46:15
Speaker 3: How are you doing? My friend Morris is on the line.
46:17
Speaker 3: Talk to me, March's You'm Sean mcgone speaking. How you doing?
46:19
Speaker 4: Hey, I'm doing well?
46:20
Speaker 1: How are you what you want to talk about? Mars?
46:23
Speaker 4: Good? So I wanted to find out if you have
46:26
Speaker 4: any recommended sources where we could learn how to properly
46:31
Speaker 4: budget for a business. I know, of course you can
46:33
Speaker 4: google and things like that, but are there any resources
46:36
Speaker 4: that you specifically recommend to help us properly establish a
46:41
Speaker 4: budget for our business?
46:43
Speaker 3: Absolutely? Call it small Business Administration. They're in every major
46:47
Speaker 3: city and please go to them. Because when I opened
46:50
Speaker 3: my comedy club, I went there, if I and when
46:52
Speaker 3: I went there, and I'm just using a club for
46:56
Speaker 3: his example. If they tell you, if you can tell
46:58
Speaker 3: them your club is three thousand square feet, they'll tell
47:00
Speaker 3: you how many table chairs you need. They'll tell you
47:02
Speaker 3: how many glasses you need. They'll tell you everything because
47:06
Speaker 3: they have books. And then they have another.
47:07
Speaker 4: Part called Score.
47:09
Speaker 1: And Score is made up.
47:10
Speaker 3: Of retired executives, people who are entrepreneurs, people who have
47:14
Speaker 3: been in the business successful, and they can mentor you.
47:18
Speaker 1: They can mentor you so you can ask these honest questions.
47:20
Speaker 1: It's called score, and it's called small business administration. And
47:24
Speaker 1: believe me, I tell people about this all the time.
47:27
Speaker 1: Do not step out there dreaming without a plan.
47:30
Speaker 3: Because you dream about the plant, They're gonna come and
47:32
Speaker 3: slap you in the face and wake you up and
47:33
Speaker 3: it will be a nightmare when you wake up.
47:35
Speaker 1: I walk up into a nightmare. I kid you not, Morris.
47:38
Speaker 3: I was making money and I never saw none of
47:41
Speaker 3: it because I didn't have a budget. I didn't understand
47:44
Speaker 3: who I was.
47:44
Speaker 1: In business with. And guess what.
47:46
Speaker 3: In the end, I hired my relatives and guess what,
47:49
Speaker 3: they had full time jobs. So they will not commit
47:52
Speaker 3: it to my dream because they had to get back
47:54
Speaker 3: to work the next day. So Small Business Administration SBA
48:02
Speaker 3: and it's called score like you score a touchdown those
48:05
Speaker 3: two organizations.
48:06
Speaker 1: You can get it through Small Businessmen SBA. Right here
48:08
Speaker 1: in Georgia. Is also in Texas, is also in New York.
48:11
Speaker 1: Is also any major state, any major city has it.
48:14
Speaker 1: I would advise you to call them and guess what.
48:16
Speaker 1: It's free.
48:18
Speaker 4: Oh excellent, that's even better.
48:20
Speaker 3: Well, good luck, my friend. Thank you for calling the
48:22
Speaker 3: money man competence in master call. He hope you got
48:24
Speaker 3: somebody of the call. Thank you, my friend, Angela.
48:27
Speaker 1: How you doing, I'm good?
48:30
Speaker 10: Thanks taking my call.
48:32
Speaker 1: What question can I answer for you? Angela?
48:35
Speaker 10: I would love I appreciate you sharing your your failures
48:39
Speaker 10: because I think that helped sets the stage for me
48:43
Speaker 10: going into acquiring a business man. So yeah, please just
48:47
Speaker 10: continue to share some of the lessons.
48:49
Speaker 4: Learned because I'm learning a lot.
48:51
Speaker 10: Don't hire your family, plan your work and work well.
48:54
Speaker 1: Team.
48:56
Speaker 3: It's higher I hire your family, though, because I don't
48:59
Speaker 3: want to get all family was a bad reputation. Now
49:01
Speaker 3: do not hire your families. If your mama told you
49:04
Speaker 3: to hire Okay, okay, don't hire them that way. Don't
49:09
Speaker 3: hire your family out of love. Okay, those two things. Now,
49:14
Speaker 3: if your family is qualified, they've done the work, they
49:17
Speaker 3: will put in the work they're hired, you treat them like.
49:20
Speaker 1: Here's the thing I would tell people.
49:23
Speaker 3: If you hire a family member, they should have the
49:25
Speaker 3: same qualifications and put out the same effort of somebody
49:29
Speaker 3: you would not know that you want to hire for
49:31
Speaker 3: that same position.
49:32
Speaker 1: But if you're bringing them in and you loan the.
49:34
Speaker 3: Qualifications, you will lawn the work ethic. You will lower
49:38
Speaker 3: the responsibility for that same job. So now you've lowered
49:42
Speaker 3: the standard for that job three times. So why do
49:46
Speaker 3: you expect that person to be effective when you need
49:49
Speaker 3: them to work forty hours a week?
49:51
Speaker 4: Is it?
49:51
Speaker 1: I'm gonna roll here. I gotta tell you something else.
49:55
Speaker 3: If you hire somebody, then they start changing the rules
49:59
Speaker 3: on how they work.
50:02
Speaker 1: You know what I'm saying.
50:03
Speaker 3: Yeah, See, I'm very clear and when I hire people,
50:06
Speaker 3: and you should be very clear because you you send
50:09
Speaker 3: you send a letter to them outlining the job description,
50:13
Speaker 3: you both agree on the salary. M After a couple
50:18
Speaker 3: of weeks, they started they start coming in and making
50:22
Speaker 3: an excuse.
50:22
Speaker 1: You like, well, you know I got to pick up
50:26
Speaker 1: the kids. Okay, you tell me about that when I
50:28
Speaker 1: hired you.
50:29
Speaker 5: Okay, you tell me about that.
50:31
Speaker 1: Or I gotta leave work early because of traffic.
50:36
Speaker 3: You tell me about that when I hired you, though,
50:38
Speaker 3: So see what happens is you have to be able
50:41
Speaker 3: to see a certain questions you can't ask when you
50:43
Speaker 3: hire people. But if somebody ubers to the interview, I
50:49
Speaker 3: wouldn't hire m hmm.
50:52
Speaker 10: Okay, you lay the foundation straight from the beginning.
50:57
Speaker 3: But of course you know there's certain questions you cannot
50:59
Speaker 3: ask when you add But you have to have common
51:02
Speaker 3: sense and whole approach. If you should ask somebody where
51:05
Speaker 3: they live. You know, my my company up in Alpharetta.
51:12
Speaker 3: Now anybody down there by the airport, I have to
51:16
Speaker 3: question whether or not they can come to my job
51:18
Speaker 3: on the regular basis. I just have to question that
51:21
Speaker 3: because I know there's heavy traffic in the morning and
51:23
Speaker 3: the afternoon, and my job is eight to five, So
51:26
Speaker 3: I don't care how much they say they.
51:28
Speaker 1: Want the job.
51:30
Speaker 3: I have to do common sense realize I may be
51:33
Speaker 3: compromising my business because guess what happens, They're gonna come
51:37
Speaker 3: in and start changing the rules. Or traffic U family issues. Uh,
51:43
Speaker 3: you know, and then then they're gonna say something to you.
51:45
Speaker 3: They're really gonna make you mad. You know, your job
51:47
Speaker 3: kind of far.
51:54
Speaker 4: But you know all that.
51:55
Speaker 3: But you knew all that when you hire that person,
51:59
Speaker 3: because guess what they told you where they lived, but
52:01
Speaker 3: you ignored it.
52:04
Speaker 1: So Angela, thank you for calling. These are some of
52:06
Speaker 1: the little things. And I'm not finished.
52:08
Speaker 3: So keep you keep your radio on because I got
52:10
Speaker 3: more to talk about. Keep your podcast all.
52:12
Speaker 10: That, guess I will.
52:15
Speaker 1: Now, here's the problem that a lot.
52:16
Speaker 3: Of people have when they open the business. This I'm
52:19
Speaker 3: talking the business owner's talking to entrepreneurs.
52:23
Speaker 1: Listen to me. Parking. I don't know why.
52:28
Speaker 3: People think they can just open up, open up a
52:31
Speaker 3: business and not worry about parking. I had a comedy club, y'all.
52:37
Speaker 1: See see I see see That comedy club taught me
52:40
Speaker 1: a lot, y'all. I had no parking. All my parking
52:45
Speaker 1: was on the streets out there on the streets.
52:49
Speaker 3: Three hundred people cars parked out therewn the street, up
52:51
Speaker 3: and down the streets all up. Boy, I was popular, though,
52:55
Speaker 3: But guess what happens when you just parking any kind
52:59
Speaker 3: of way, any kind of way, any kind of place.
53:03
Speaker 1: Bad things start happening, bad people.
53:07
Speaker 3: Start showing up, start busting in car windows, so people
53:12
Speaker 3: would leave my comedy shows come back in ever shown
53:18
Speaker 3: my car being broken into? So what So then my
53:25
Speaker 3: insurance got to cover that. So suddenly my insurance starts
53:29
Speaker 3: going up because I got a business, beautiful building, fantastic
53:37
Speaker 3: no parking though, But I ignored the no parking issue
53:42
Speaker 3: because guess what, I fell in love with the building.
53:46
Speaker 3: So I had to hire people to walk up and
53:51
Speaker 3: down the streets to stop people from busting into cars.
53:57
Speaker 3: Now you see why I wasn't making no money When
54:00
Speaker 3: you make all these ignorant decisions no budget in business,
54:05
Speaker 3: somebody didn't know.
54:08
Speaker 1: By the leasing the building for two years with no parking.
54:15
Speaker 13: Rut.
54:18
Speaker 3: I'm gonna close this out about this person you should
54:21
Speaker 3: never ever hire. Do not hire inexperience employees because they
54:29
Speaker 3: are cheaper. I'm let you let that soak in a minute.
54:35
Speaker 3: Do not hire inexperience employees because they are cheaper. One
54:44
Speaker 3: they have no leadership abilities. Two they need constant supervision.
54:52
Speaker 3: Three they do not understand the position and the company.
54:58
Speaker 3: It will not help you win WI in capital letters
55:01
Speaker 3: long term, and I'm gonna put a little quote around here.
55:09
Speaker 3: I said something by relatives, do not hire friends.
55:18
Speaker 1: I've done that.
55:20
Speaker 3: It has burnt me. When it came time to make
55:24
Speaker 3: a decision. They reminded me that I did them wrong.
55:30
Speaker 3: They reminded me that they were the victim. They reminded
55:36
Speaker 3: me that I didn't know what I was doing. And
55:39
Speaker 3: you're exactly right because I was running a business based
55:44
Speaker 3: on friendship, no budget, family and a partner I didn't know.
55:54
Speaker 3: You cannot win like that. Ladies and gentlemen, as you
55:57
Speaker 3: listen to me talk about marketing and branding and how
56:00
Speaker 3: to be a successful business owner, the bottom line, it's
56:04
Speaker 3: on you look in the mirror and make a decision
56:07
Speaker 3: that benefits you, your family, and your future.
56:11
Speaker 1: This is another episode of Money Making Conversation Masterclass. I
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Speaker 1: want to thank y'all.
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Speaker 3: I always thank y'all every week for listening, and I
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Speaker 3: just want to share this moments with you today. I'm
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Speaker 3: gonna do this once a month, share some of my
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Speaker 3: personal stories, my personal background as to why I can
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Speaker 3: talk like this because I've made mistakes, and you've heard
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Speaker 3: the people who called in. I answer their question because
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Speaker 3: I know where to go now, and I will be
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Speaker 3: able to help you as long as you listen to
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Speaker 3: me every time I open my mouth and bring your
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Speaker 3: guests on this show because it's for your personal benefit
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Speaker 3: and it's free.
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Speaker 1: I'm Rashan mcdonalok. We talked to him.
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Speaker 6: Thank you for joining us for this edition of Money
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Speaker 6: Making Conversations Masterclass. Money Making Conversations Masterclass with rough Shan
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Speaker 6: McDonald is produced by thirty eight fifteen Media Inc. More
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Speaker 6: information about thirty eight fifteen Media Inc. Is available at
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Speaker 6: thirty eight fifteen media dot com. And always remember to
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Speaker 6: lead with your gifts