Latest / The Steve Harvey Morning Show / Financial Tip: He educates aspiring millionaires—on financial planning, wealth management, and risk mitigation strategies.
Transcript
- 0:00Speaker 1: Welcome to my show. I'm Rashon McDonald, a host of
- 0:02Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
- 0:06Speaker 1: reading other people's success stories and start planning your own. Now,
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- 0:23Speaker 1: Money Making Conversations Masterclass episodes drop daily. I want to
- 0:27Speaker 1: keep you on alert because my guests provide tips on
- 0:30Speaker 1: how you can uplift your community, improve your financial planning, motivation,
- 0:34Speaker 1: or advice on how to be a successful entrepreneur. Now,
- 0:38Speaker 1: let's get this podcast started. My guest Wall Street experience
- 0:41Speaker 1: spans more than fifteen years, including investment consulting for some
- 0:45Speaker 1: of the largest asset managers in North America. He is
- 0:49Speaker 1: a profit wealth consultant for Haven Wealth Advisors, is a
- 0:53Speaker 1: leading national firm dedicated to helping clients grow and protect
- 0:57Speaker 1: assets while minimizing risk and maximizing multi generation of wealth.
- 1:02Speaker 1: Please welcome to Money Making Conversations Masters Class. Mark Mascarenas,
- 1:06Speaker 1: how you doing sir.
- 1:07Speaker 2: I'm doing well, Rashaan, thank you for having me.
- 1:10Speaker 1: Well. You know, when I see multi generation, I see wealth,
- 1:13Speaker 1: I see millionaires. You know, this is money making conversations
- 1:16Speaker 1: massic class. So, Mark, I don't know what shows you've
- 1:18Speaker 1: done before, but I think you're on the right show today,
- 1:20Speaker 1: my brother, I feel like.
- 1:22Speaker 2: I'm there, So I appreciate you having me.
- 1:24Speaker 1: Well. First of all, you know, we are every year.
- 1:26Speaker 1: You know, everybody wants to win the lottery, everybody wants
- 1:31Speaker 1: to get wealth immediately. But what we're talking about is
- 1:37Speaker 1: a plan. And with that being said, tell us a
- 1:40Speaker 1: little bit about your background. Mark.
- 1:42Speaker 2: Yeah, so I grew up in Atlanta, Georgia, and my
- 1:47Speaker 2: dream was really always to work on Wall Street. And
- 1:50Speaker 2: I had the opportunity to play college soccer at a
- 1:53Speaker 2: university called Buckdale University up in Pennsylvania, and I did
- 1:58Speaker 2: know that a lot of alumnially ended up on Wall Street,
- 2:01Speaker 2: and so spent four years there. And my first job
- 2:06Speaker 2: was at a firm called Lehman Brothers.
- 2:08Speaker 1: Rashon.
- 2:08Speaker 2: I don't know if you remember that firm from the
- 2:10Speaker 2: financial I do, and it was quite an experience. I
- 2:16Speaker 2: was on the trading desk during the whole financial crisis,
- 2:20Speaker 2: and so as a young professional, you know, I learned
- 2:24Speaker 2: risk very quickly seeing it happen in real time. And
- 2:29Speaker 2: after the financial crisis, I continued my work with a
- 2:32Speaker 2: firm called Barclay's Capital that purchased Lehman's assets and worked
- 2:38Speaker 2: in Toronto. In our office, I was advising pension funds,
- 2:41Speaker 2: hedge funds, what we call smart money quote unquote, that's
- 2:46Speaker 2: moving the markets every day. But it was always my
- 2:49Speaker 2: dream really to work with high net worth individuals, and
- 2:53Speaker 2: so moved back to Atlanta in twenty fifteen and joined
- 2:58Speaker 2: Haven Wealth Advisor as really the CIO investment consultant, working
- 3:04Speaker 2: with a lot of self made millionaires, business owners. And
- 3:09Speaker 2: really I've been able to utilize my background on the
- 3:12Speaker 2: investment side and incorporate that into financial planning and providing
- 3:16Speaker 2: sound advice to individuals.
- 3:19Speaker 1: Well, ask me, is Mark, are you are a person
- 3:22Speaker 1: who conversation in the world or ventures in the world
- 3:24Speaker 1: of cryptocurrency and bigcoins.
- 3:27Speaker 2: I am familiar with it, yes, And in fact, our
- 3:30Speaker 2: firm is now allowing bitcoin and advisory accounts, and so
- 3:38Speaker 2: you know, I am I'm well versed in it, and
- 3:40Speaker 2: I could, you know, speak a little bit about that
- 3:42Speaker 2: as well.
- 3:43Speaker 1: Well, let's let's start there, because I'm going to be
- 3:45Speaker 1: honest with you, I'm a person that's confused when it
- 3:47Speaker 1: comes to that world. I'm a traditionalist. I know what
- 3:51Speaker 1: an IBM stock he is. I know what a target
- 3:53Speaker 1: stock is, I know what a own depot stock is.
- 3:56Speaker 1: I've been I've had enough experts on this show in
- 4:00Speaker 1: a big corn arena. And then we knowed our current
- 4:03Speaker 1: president is always talking about cryptocurrency. So how does that
- 4:07Speaker 1: work for the investor and how does one get into
- 4:10Speaker 1: the conversation with somebody like you.
- 4:14Speaker 2: Yeah, so I think like every asset class, bitcoin is
- 4:18Speaker 2: considered digital currency. And so when we think about how
- 4:21Speaker 2: we build portfolios, we want to stay diversified. No one
- 4:25Speaker 2: wants to put all their money in one asset class,
- 4:27Speaker 2: whether that's an individual stock a cryptocurrency, and so when
- 4:31Speaker 2: we think about the place in the portfolio for digital assets,
- 4:36Speaker 2: it's really for I would call sophisticated investors that have
- 4:41Speaker 2: a high risk tolerance, that have stable net worth. A
- 4:45Speaker 2: lot of those are the millionaires, and then we typically
- 4:48Speaker 2: don't want to put more than two or three percent
- 4:50Speaker 2: of someone's investment portfolio in this type of an asset.
- 4:54Speaker 2: It's just very hot, it's very highly volatile, as you
- 4:58Speaker 2: could look at the charts historically, and it's not a
- 5:01Speaker 2: great fit for most of our clients. But I understand
- 5:05Speaker 2: the individuals that do want to invest in it. So
- 5:07Speaker 2: that's what I would say about that.
- 5:09Speaker 1: Well, you know, Mark, like anybody, when they see it rising,
- 5:12Speaker 1: they see it. How do you how do you protect
- 5:16Speaker 1: your clients? You know, like I said, they you know,
- 5:18Speaker 1: like you said two percent, they see the growth, then
- 5:21Speaker 1: they want to put more. How do you stop them
- 5:24Speaker 1: from like, Okay, okay, we're winning here, but you don't
- 5:27Speaker 1: want to see the downslair outside of the laws? How
- 5:30Speaker 1: do you protect your clients?
- 5:31Speaker 2: Yes, it's great question. So it's hard to explain to
- 5:35Speaker 2: an individual. You know, fear and greed really drive the markets,
- 5:39Speaker 2: and that's that's in the stock markets, it's in every
- 5:43Speaker 2: asset class. And so what we try and do with
- 5:46Speaker 2: our clients is create a mindset around Okay, you could
- 5:50Speaker 2: potentially double your money, but you could also potentially lose
- 5:54Speaker 2: seventy percent of it, And so that risk parameter helps
- 5:59Speaker 2: them understand is this a good fit for me? Can
- 6:02Speaker 2: I stomach losing seventy percent of my money in this
- 6:06Speaker 2: one asset class. And once you frame it like that,
- 6:09Speaker 2: a lot of people view it as almost the you know, gambling,
- 6:13Speaker 2: you know, And so I think that helps to frame
- 6:17Speaker 2: the conversation. And you know, if someone is still wanting
- 6:21Speaker 2: to own it, we will, you know, make sure that
- 6:25Speaker 2: the rest of the portfolio takes a little bit less
- 6:28Speaker 2: risk or lowers the volatility to offset what we're doing
- 6:31Speaker 2: in the digital currency side. So it's all relative, and
- 6:35Speaker 2: you really have to stress the downside when you're talking
- 6:39Speaker 2: about digital assets and cryptocurrencies.
- 6:41Speaker 1: Let me reintroduce everybody. I'm talking to Mark. He's a
- 6:44Speaker 1: private wealth consultant for Haven Wealth Advisors. Mark, we have
- 6:48Speaker 1: a year. Can you tell my audience are do you
- 6:52Speaker 1: advise people per quarter, per month, what they do at
- 6:56Speaker 1: the top of the year, what they do in the
- 6:57Speaker 1: middle of the year, what they do at the end
- 6:59Speaker 1: of the year. How does that work with you? And
- 7:01Speaker 1: you're sitting down with various clients, are being introduced to
- 7:05Speaker 1: a new client who wants to advise and to come
- 7:07Speaker 1: into your firm.
- 7:09Speaker 2: Yes, great question. So our motto with Haven Wealth Advisors
- 7:13Speaker 2: is helping clients live a great life financially and achieve
- 7:17Speaker 2: their definition of success and success is different to everyone.
- 7:20Speaker 2: Some people with financial success, others it's health success. For us,
- 7:25Speaker 2: we really want to work with our clients from a
- 7:27Speaker 2: holistic perspective. So to answer your question, we believe financial
- 7:31Speaker 2: planning or having a written financial plan, is the first
- 7:35Speaker 2: step towards anything. We won't even build an investment portfolio
- 7:40Speaker 2: until we've established a written financial plan with our client,
- 7:43Speaker 2: and we will review that plan at the beginning of
- 7:45Speaker 2: every calendar year just to make sure there's no changes,
- 7:48Speaker 2: any big expenses, anything that we need to know about.
- 7:51Speaker 1: For the year.
- 7:52Speaker 2: Throughout the course of the year, though, they will interact
- 7:54Speaker 2: with various partners on our team. So I'm the investment specialist.
- 7:58Speaker 2: I meet with all of our clients once twice three
- 8:01Speaker 2: times a year to talk about portfolio strategy. How have
- 8:05Speaker 2: we built the portfolio to align with your financial plan,
- 8:09Speaker 2: and how what changes are we making throughout the year
- 8:11Speaker 2: to you know, work with what's going on, say interest
- 8:15Speaker 2: rates or inflation, or trade or tariffs. These things impact
- 8:21Speaker 2: their portfolios and so my role is to constantly adapt
- 8:25Speaker 2: and evolve as these things happen. And so we think
- 8:28Speaker 2: of the client holistically. Between financial planning investments. And then
- 8:33Speaker 2: the last thing is really risk, and we category as
- 8:37Speaker 2: risk really on the insurance side, and that's protecting gets
- 8:40Speaker 2: the unknown, whether that's life, you know, a sudden death
- 8:44Speaker 2: in the family disability insurance, if you get in a
- 8:48Speaker 2: car accident that's not your control and you can't work anymore.
- 8:51Speaker 2: And then what's what's become more prevalent lately is this
- 8:54Speaker 2: idea of long term care insurance. We're living longer as humans,
- 8:58Speaker 2: and we're starting to see that maybe some things are
- 9:02Speaker 2: going to impact us and that we have to be
- 9:04Speaker 2: in long term care facilities. And unfortunately, Rashan, these facilities
- 9:08Speaker 2: are expensive and they're getting more and so we have
- 9:11Speaker 2: to plan for that, which maybe we didn't have to
- 9:13Speaker 2: plan for twenty thirty years ago.
- 9:16Speaker 1: I'm glad you brought that up, Mark, because that's the
- 9:19Speaker 1: rollover dice that I didn't expect. And how's that happening?
- 9:24Speaker 1: You know, growing up, all you heard was social security.
- 9:28Speaker 1: Get sixty five, you know, and retire. Now you get
- 9:32Speaker 1: to sixty five, you realize there's nothing to live off
- 9:35Speaker 1: of at sixty five that the government will give you.
- 9:38Speaker 1: Then I'm looking at parents, my parents that need my assistant,
- 9:43Speaker 1: But I didn't see that coming. It's almost I was
- 9:45Speaker 1: planning for my retirement but not planning for their care.
- 9:49Speaker 1: That's a shock that we're all living with right now.
- 9:52Speaker 1: How did that happen? Mark?
- 9:54Speaker 2: Yeah, I mean there's various things that have taken place
- 9:58Speaker 2: over the last twenty or thirty that have led to
- 10:01Speaker 2: where we are today. But I think when we work
- 10:03Speaker 2: with our millionaires, the questions that they're asking are a
- 10:06Speaker 2: little bit different than what I guess the average American
- 10:09Speaker 2: is asking these days. So let me just give you
- 10:11Speaker 2: an example. Our high net worth clients are typically asking
- 10:15Speaker 2: questions like, is it possible that I could outlive my savings?
- 10:19Speaker 2: How will taxes impact me in retirement? And then how
- 10:22Speaker 2: can I plan for potential long term care needs? So
- 10:25Speaker 2: I would summarize all three of those questions. Is taking
- 10:28Speaker 2: control of your own financial situation? I'm in control? How
- 10:32Speaker 2: do I adapt to these areas? The flip side is
- 10:36Speaker 2: most Americans are really worried about exactly what you said.
- 10:39Speaker 2: Will social Security be there when I qualify for it?
- 10:43Speaker 2: How much money do I actually need a retirement? Because
- 10:45Speaker 2: inflation keeps going up and my paycheck isn't necessarily keeping
- 10:49Speaker 2: up with it. And so those are things I would
- 10:52Speaker 2: say are out of your control and that you would
- 10:54Speaker 2: worry about. And so I think getting back to what
- 10:57Speaker 2: makes a self made millionaire, it's taking control of your
- 11:01Speaker 2: own financial destiny. It's having clarity and discipline around what
- 11:06Speaker 2: it really takes to be retired and how do I
- 11:09Speaker 2: get there.
- 11:10Speaker 1: Well, here's the question, what is the millionaire to you?
- 11:13Speaker 1: And what because you know you have insurance policy million dollars,
- 11:17Speaker 1: you can be a millionaire. To have this conversation with you,
- 11:20Speaker 1: let's define what a millionaire When you say, and I'm
- 11:23Speaker 1: not trying to give away asset reports here, but when
- 11:27Speaker 1: you say it and my clients hear it, are my
- 11:29Speaker 1: listeners here? They need to have a clear understanding when
- 11:32Speaker 1: they contact you. This is the parameter.
- 11:36Speaker 2: So most of the what I would call millionaires are
- 11:40Speaker 2: really defined as not outliving your savings. And so I
- 11:44Speaker 2: would say it's a different number for everyone. It really
- 11:48Speaker 2: depends on your spending. And our senior partner, Mac likes
- 11:52Speaker 2: to say, you know, every dollar needs a job description
- 11:57Speaker 2: and we have to, you know, make sure we build
- 12:00Speaker 2: the portfolios that will be there and be able to
- 12:03Speaker 2: provide the rates of return for your spending habits. Everyone
- 12:07Speaker 2: talked about the four percent withdrawal rule, but if you're
- 12:10Speaker 2: withdrawing seven or eight percent, you're eventually gonna round of money.
- 12:14Speaker 2: And so our goals is really really to have you
- 12:17Speaker 2: live the same, if not better life in retirement that
- 12:21Speaker 2: you do today while you're working. That that would be
- 12:23Speaker 2: my definition of successfully retired is living a same or
- 12:27Speaker 2: better lifestyle in retirement that you do today while you're working.
- 12:31Speaker 1: Well, you know, the interesting thing about living a life
- 12:34Speaker 1: is in retirement is a living life? Are you living today?
- 12:39Speaker 2: You know?
- 12:39Speaker 1: Because again if you if you live in a life
- 12:42Speaker 1: especially you have eight million dollars in the bank and
- 12:43Speaker 1: you live in all of four percent of that, Well,
- 12:45Speaker 1: guess what when you retire, you go away or you
- 12:48Speaker 1: die that eight million dollars. So I kind of want
- 12:51Speaker 1: to live my life. I want to like I would
- 12:53Speaker 1: like I want to put a little bit more than
- 12:55Speaker 1: that four percent. I'm the seven percent guy, seven percent
- 12:58Speaker 1: guy Mark. So with that being said, I want to
- 13:02Speaker 1: know how I can balance that, And that's what we're
- 13:04Speaker 1: talking about on this interviews. That balance. Let's talk about taxes,
- 13:08Speaker 1: because that's my that's my enemy, you know, my enemy
- 13:11Speaker 1: is the tax man. And when I come to you,
- 13:14Speaker 1: how do you protect me from the tax man because
- 13:16Speaker 1: he's killing me every year?
- 13:18Speaker 2: Mark Yes, and uh Rushawan just to tell you, I
- 13:22Speaker 2: haven't met one person that likes to pay taxes, So
- 13:24Speaker 2: you're not You're not the only person. You know. I
- 13:27Speaker 2: think there's things that you can control every day. And
- 13:30Speaker 2: when we build portfolios, we're really conscious around where we
- 13:35Speaker 2: put the put the investment assets based off of are
- 13:38Speaker 2: they taxed this dividend income, do they get capital gains treatment?
- 13:42Speaker 2: We do a lot of tax loss harvesting and non
- 13:45Speaker 2: qualified accounts. So these are things that we would say
- 13:48Speaker 2: are in our control every day to help you offset taxes. Now, millionaires,
- 13:54Speaker 2: the biggest question is really the estate tax and transferring
- 13:59Speaker 2: that wealth to their kids and grandkids in a tax
- 14:02Speaker 2: efficient manner. And so that really goes back to having
- 14:05Speaker 2: a financial plan. There's various tools and products that we
- 14:09Speaker 2: utilize that can help you, you know, move some of
- 14:13Speaker 2: those assets out of your state from a tax perspective,
- 14:17Speaker 2: and so that is really something that over the last
- 14:20Speaker 2: five years we've really been working a lot more with clients.
- 14:23Speaker 2: Is this whole idea of how do I transfer my
- 14:26Speaker 2: wealth in a tax efficient manner. So I think that's
- 14:29Speaker 2: a great question.
- 14:31Speaker 1: Well, you know the thing about it is that you know,
- 14:33Speaker 1: I will send a series of questions, and they were
- 14:35Speaker 1: a really good questions. I want to ask some of
- 14:37Speaker 1: them because I think they are reflective of my thought process,
- 14:40Speaker 1: because people who have money think a certain way, and
- 14:43Speaker 1: people who don't have money or want to have money
- 14:45Speaker 1: thinks a certain way. And one of the questions is
- 14:47Speaker 1: that's start off was seventy percent, seventy four percent of
- 14:51Speaker 1: millionaires collaborate with financial advisors compared to just thirty four
- 14:56Speaker 1: percent of the general population, which I'll tell you thirty
- 14:59Speaker 1: four percent was shockingly high. I didn't believe that was
- 15:02Speaker 1: that high. So let's explain to everybody what a financial
- 15:05Speaker 1: advisor is and why is it such a disparity between
- 15:09Speaker 1: people who have money and people who don't have money
- 15:12Speaker 1: but aspire to get money.
- 15:15Speaker 2: Yes, I think it goes back to really the mindset
- 15:19Speaker 2: of millionaires. They're very clear, they're disciplined, they like advice,
- 15:24Speaker 2: and they're optimistic. And so when we think about that
- 15:28Speaker 2: number that you threw out, the seventy four percent working
- 15:31Speaker 2: with advisors, they view us as part of their team.
- 15:35Speaker 2: We're basically the CFOs and they're the CEOs. To put
- 15:38Speaker 2: it another way, and you know, successful people they utilize
- 15:44Speaker 2: fitness coaches, all kinds of self help needs because they
- 15:48Speaker 2: know they can't do it on their own. And I
- 15:49Speaker 2: would say financial planning is one of those areas that
- 15:53Speaker 2: it's probably not most people's core competence. They are very
- 15:57Speaker 2: good at other things. They've obviously been able to make
- 16:00Speaker 2: a lot of money being skilled and talented in something,
- 16:03Speaker 2: but not everyone's good at everything. And so I think
- 16:06Speaker 2: having retirement confidence, being able to put your you know,
- 16:11Speaker 2: wealth in someone else's hands that has done this. It's
- 16:14Speaker 2: scary at first, but I think that the data shows
- 16:18Speaker 2: you that over time it builds confidence, and it's repetition
- 16:22Speaker 2: and it's disciplined, it's savings, and so I think, you know,
- 16:26Speaker 2: that's the most valuable part of an advisor is we
- 16:28Speaker 2: are that coach or part of your team, and we're
- 16:31Speaker 2: helping you not make mistakes. And so that's how I
- 16:34Speaker 2: would I would do you a financial advisor.
- 16:36Speaker 3: Please don't go anywhere, We'll be right back with more
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- 17:05Speaker 3: Master Lass with me Rashaun McDonald.
- 17:07Speaker 1: I remember when I went from just a regular tax
- 17:11Speaker 1: person to an actual CPA and I freaked out on
- 17:17Speaker 1: the tax bill. You know, but in this business, you
- 17:21Speaker 1: have to spend money to keep money, just not make money,
- 17:26Speaker 1: just to keep your money. And then the process of
- 17:28Speaker 1: keeping you money, then you go and make more money,
- 17:31Speaker 1: or you invest, or you collaborate in situations that spend
- 17:35Speaker 1: your spend, allow you to spend your money wisely. And
- 17:38Speaker 1: when I did, you know what keeps getting missed in
- 17:41Speaker 1: this whole operation is that is people want to make money,
- 17:46Speaker 1: but they tend to block out. And I think that's
- 17:49Speaker 1: what the thirty four percent is. They don't understand the
- 17:52Speaker 1: value of a financial advisor. What cost you but he
- 17:57Speaker 1: will benefit you? And that keeps that to four percent
- 18:00Speaker 1: numbers so low. And like I said, that number is
- 18:03Speaker 1: shockingly high to me. I thought it'd being the low teens,
- 18:06Speaker 1: be honest with you because of the fact that how
- 18:09Speaker 1: do you make that next step? Mark, How does one
- 18:12Speaker 1: make a next step to call you to contact you?
- 18:14Speaker 1: So that percentage that want to be in the millionaire
- 18:17Speaker 1: club is stuck on the financial commitment that they have
- 18:20Speaker 1: to make to be in that club.
- 18:23Speaker 2: Yes, I think it's a two way street. And so,
- 18:27Speaker 2: like with anything, you have to want to commit. We
- 18:30Speaker 2: have most of our clients, so we meet with probably
- 18:34Speaker 2: thousands of prospects throughout the year, but we don't on
- 18:37Speaker 2: board all of those to become clients because one of
- 18:40Speaker 2: the things that we don't want is someone that comes
- 18:43Speaker 2: on board, works with our team and doesn't listen to
- 18:46Speaker 2: any of our advice. And as fiduciaries, we have to
- 18:50Speaker 2: do with in your best interest, and so we really
- 18:52Speaker 2: want to work with clients that we can be equally
- 18:55Speaker 2: yoked to and help them over time. And so I think,
- 19:00Speaker 2: you know, how can you get in touch with us?
- 19:02Speaker 2: I would say online, if you look at Haven Wealth
- 19:05Speaker 2: Advisors in my name, Mark Mascarinus, that takes you to
- 19:09Speaker 2: our website. So that would be the first step and
- 19:11Speaker 2: then I'd be happy, you know, to schedule an introduction
- 19:15Speaker 2: meeting and tell you the various ways that we work
- 19:18Speaker 2: with clients, and it can be in different ways. Our
- 19:21Speaker 2: business owners we have a different relationship with then say
- 19:25Speaker 2: high net worth clients that have inherited their money from
- 19:29Speaker 2: their parents or grandparents. It's a totally different financial plan
- 19:33Speaker 2: and the way we work with them. And so we're
- 19:36Speaker 2: open to all successful people. But I think the key
- 19:38Speaker 2: thing with all of our clients is they trust us
- 19:41Speaker 2: and they appreciate what we do. And I think that's
- 19:44Speaker 2: really important when we think about a client relationship.
- 19:48Speaker 1: And the words you just say that, I think it's
- 19:49Speaker 1: really important that we need to bring to the fuductioniary
- 19:52Speaker 1: because that means that you, the client win. That's how
- 19:55Speaker 1: you win. Explain everybody what that means.
- 19:59Speaker 2: Yes, and so if the client, so, the way our
- 20:04Speaker 2: relationship works is, you know, we make more money when
- 20:07Speaker 2: the client makes more money. You know, as a fiduciary,
- 20:11Speaker 2: we have to do what's in your best interest. So,
- 20:13Speaker 2: going back to your bitcoin question at the beginning, it's
- 20:16Speaker 2: not a good idea to put more than two or
- 20:19Speaker 2: three percent in your money, even though the client says
- 20:22Speaker 2: I want to do that, because I don't look at
- 20:24Speaker 2: an orange, and I don't want to go to jail,
- 20:26Speaker 2: so I have to do what's in my best interest.
- 20:29Speaker 2: You know, what's what's in the client's best interest, and
- 20:31Speaker 2: so I think that mindset, establishing that trust is really important.
- 20:36Speaker 2: And then once the client sees the process and starts
- 20:40Speaker 2: to see how the rates of return work, both in
- 20:42Speaker 2: good markets and bad markets, how we adjust the financial plan. Unfortunately,
- 20:47Speaker 2: we've had several death claims and long term care issues
- 20:52Speaker 2: that have come up this year, and just seeing how
- 20:54Speaker 2: we handle that. Clients really appreciate it, especially during their
- 20:58Speaker 2: worst periods of time when they've suffered a death in
- 21:01Speaker 2: the family or realize they have long term term care event.
- 21:05Speaker 2: They really depend on us and we don't want to
- 21:07Speaker 2: let them down.
- 21:09Speaker 1: Well, it was really important as we talked through this
- 21:11Speaker 1: conversation with Mark about financial planning financial live advisors, they
- 21:15Speaker 1: state planning. But the one thing I know is that
- 21:18Speaker 1: it's about clarity. And like one of your questions was,
- 21:21Speaker 1: eighty eight percent of American millionaires have good clarity on
- 21:24Speaker 1: exactly how much they can spend now versus what they
- 21:27Speaker 1: need to say for later. What are you saying that?
- 21:30Speaker 1: Explain it to me?
- 21:32Speaker 2: Yeah, So what that really means is those eighty eight
- 21:36Speaker 2: percent most likely have a written financial plan, and so
- 21:40Speaker 2: think of it as a glide path. And when we
- 21:43Speaker 2: run our financial plans, we're using relatively conservative rates of
- 21:47Speaker 2: return five six seven percent, and we can model that
- 21:51Speaker 2: out based off of what your anticipated spending habits are.
- 21:55Speaker 2: And so that visibility and that clarity is what tells
- 21:59Speaker 2: clients and given year, Okay, if I want to go
- 22:01Speaker 2: on this vacation, I know I can do it because
- 22:04Speaker 2: their financial plan says I can. In a bad financial year,
- 22:09Speaker 2: maybe they don't go on that cruise, maybe they drive
- 22:11Speaker 2: to the mountains, and so they get that clarity every year.
- 22:16Speaker 2: And so that would be what I would say for
- 22:18Speaker 2: the retired folks. And then the accumulators are the emerging
- 22:21Speaker 2: affluent as we call them. Saving is important, not spending
- 22:26Speaker 2: all your money, identifying how to save. Do I how
- 22:29Speaker 2: much do I put in an IRA A WROTH account?
- 22:32Speaker 2: How much do I put my four to OHO one
- 22:33Speaker 2: K taxable account? And so during the wealth accumulation stage,
- 22:37Speaker 2: it's really about telling them how much to save so
- 22:41Speaker 2: that they can get to that millionaire status and be
- 22:43Speaker 2: successfully retired.
- 22:45Speaker 1: Yeah, here's the interesting conversation. Mark is about because of
- 22:49Speaker 1: the era we live in, social media, YouTubers and all that,
- 22:53Speaker 1: millionaires a lot younger, Yeah, which means that when you're
- 22:58Speaker 1: a lot younger and you're getting money, you don't look
- 23:00Speaker 1: at forty and you don't actually see forty, You actually
- 23:03Speaker 1: don't see fifty or sixty. You can have a general
- 23:06Speaker 1: tendency to live your life today and not worry about
- 23:10Speaker 1: long term care. Now, with that being said, how do
- 23:14Speaker 1: you look at the new millionaire that you're dealing with
- 23:17Speaker 1: now versus the millionaire that was being born or created
- 23:21Speaker 1: ten years ago?
- 23:24Speaker 2: Great question, And Rashaan, I throw athletes in nil money
- 23:27Speaker 2: in there as well, because they're getting paychecks more than
- 23:33Speaker 2: a lot of people in the forties and fifties right now,
- 23:35Speaker 2: and they're in high school or college. So, you know,
- 23:39Speaker 2: I think it's a couple of things. So the first
- 23:41Speaker 2: is just getting money in an early age. It's tough
- 23:44Speaker 2: because they haven't had that education. A lot of universities
- 23:48Speaker 2: and colleges don't even teach how to save money and
- 23:51Speaker 2: manage money, and so I think it's a lack of
- 23:53Speaker 2: education at an early stage. But the second thing is
- 23:56Speaker 2: I feel like the next generation is really into experiences,
- 24:00Speaker 2: and that's what social media, you know, always comparing yourself
- 24:05Speaker 2: to people maybe you know in your social circle, or
- 24:07Speaker 2: maybe people that you don't know, and you just want
- 24:09Speaker 2: to be like them. And it's creating this dangerous lifestyle
- 24:13Speaker 2: creep where people keep spending more money and more money
- 24:16Speaker 2: and not saving because they want to keep up with
- 24:18Speaker 2: whoever they're following on Instagram. So I think those two
- 24:23Speaker 2: things are something that need to be addressed. And so
- 24:27Speaker 2: when we meet with our clients and their kids, the
- 24:31Speaker 2: number one question is can you provide some ideas or
- 24:34Speaker 2: meet with them on how they can, you know, be
- 24:36Speaker 2: financially disciplined. And that's so that's one area that we
- 24:41Speaker 2: work with the kids of our clients is just really
- 24:43Speaker 2: educating them on how to save money, why it's important,
- 24:47Speaker 2: the power of compounding, so that you know that one
- 24:50Speaker 2: hundred dollars thing you're about to buy, if you were
- 24:52Speaker 2: to compound that at five percent over twenty years, it
- 24:54Speaker 2: becomes a lot more expensive.
- 24:56Speaker 1: I tell you that that word was used to make
- 25:00Speaker 1: in my thirties and I didn't understand it. I wish
- 25:03Speaker 1: I would have heard it a lot clearer. Can you
- 25:05Speaker 1: explain to everybody who's listened to power of compounded interest?
- 25:10Speaker 2: Mark, Yes, the power of compounding is really how millionaires
- 25:15Speaker 2: become millionaires because they're disciplined. So they're putting money in,
- 25:19Speaker 2: they're saving, they're not pulling it out, and the market
- 25:22Speaker 2: just let the market do its thing. I think the
- 25:24Speaker 2: statistics are seventy four seventy two percent of the time
- 25:28Speaker 2: the stock market is higher in a given year. And
- 25:30Speaker 2: so if you were to go to a casino and
- 25:32Speaker 2: say I could win seventy two percent of the time,
- 25:34Speaker 2: would you play that game. Yes, you have to be patient,
- 25:38Speaker 2: you have to be disciplined, and during that other thirty
- 25:41Speaker 2: percent of the time when the market is down, you
- 25:43Speaker 2: still have to be patient, and you have to be
- 25:45Speaker 2: willing to add more money into the portfolio. And over time,
- 25:50Speaker 2: you let the rates of return five, six, seven, eight,
- 25:53Speaker 2: ninety ten just keep compounding, adding on to each other.
- 25:57Speaker 2: Where I think it gets a little bit dangerous is
- 26:01Speaker 2: people have a great year, they go and spend whatever
- 26:03Speaker 2: they made in their portfolios, and that's really set them back.
- 26:07Speaker 2: It's that is not compounding, That is spending what you gained.
- 26:10Speaker 2: And so we're trying to teach people just pretend like
- 26:13Speaker 2: that money doesn't exist, and just wake up twenty thirty
- 26:16Speaker 2: years from now and you'll be very surprised.
- 26:19Speaker 1: And that's why the discipline and that's word I've used
- 26:22Speaker 1: to You've used it a lot. And you know we
- 26:24Speaker 1: look at uh, we look at our age, you know.
- 26:27Speaker 1: I how we look at life at thirty is different
- 26:31Speaker 1: from fifties to sixty. And let's talk to as we
- 26:33Speaker 1: close out this interview, Let's start talking about age because
- 26:36Speaker 1: we use the word long term care, yes, and what
- 26:38Speaker 1: age do you start thinking about long term care? Because
- 26:42Speaker 1: that's a lifestyle that you plan for. You know, that's
- 26:45Speaker 1: not a lifestyle. Because I repeat this to everybody who's listening.
- 26:49Speaker 1: Social security is not an asset. It is a disappointment
- 26:54Speaker 1: if you if you think that is something out there
- 26:57Speaker 1: waiting for you when you hit a certain age in
- 26:59Speaker 1: this country, there's nothing. So this conversation I'm having with
- 27:02Speaker 1: Mark today is important because it's about planning and having
- 27:06Speaker 1: the discipline to plan. And with that being said, I'm
- 27:10Speaker 1: just trying to stay on this age curve because I
- 27:13Speaker 1: was told in my twenties what to do Mark, and
- 27:16Speaker 1: I didn't listen, and I did some partial investment in
- 27:20Speaker 1: Merrill Lynch and when I took my thirties, but it
- 27:23Speaker 1: was no discipline tied to it. You know, I removed
- 27:26Speaker 1: it when I needed it. And so that's a discipline
- 27:28Speaker 1: you were talking about the lack of consistency. If I
- 27:31Speaker 1: just kept it in there, my life would be different
- 27:34Speaker 1: if I would have just kept it in there. So
- 27:36Speaker 1: let's talk about that financial discipline mark, and also those
- 27:39Speaker 1: tent poles that come along every decade, ten years.
- 27:44Speaker 2: Yes, So what I would tell people starting, you know,
- 27:46Speaker 2: coming out of college or even before that, if you
- 27:50Speaker 2: have the ability to save and put money away, it's
- 27:53Speaker 2: really accumulating wealth in the investment accounts and you know,
- 27:57Speaker 2: just letting it, letting it ride, keep adding to it
- 28:00Speaker 2: every month or whatever frequency. That's what we call wealth accumulation. Now,
- 28:04Speaker 2: on the risk side of the insurance side, certain milestones,
- 28:08Speaker 2: if you will, on the age are pretty relevant. So
- 28:11Speaker 2: I would I always encourage all of our clients, you know,
- 28:14Speaker 2: even at the youngest, maybe twenty one, twenty two years old,
- 28:18Speaker 2: get some term life insurance policy. What that does is
- 28:21Speaker 2: it locks in your health at that age, and so
- 28:25Speaker 2: you have that policy, it stays with you. And so
- 28:29Speaker 2: if something were to happen. That's a way for a
- 28:32Speaker 2: death benefit to be paid to a loved one if
- 28:36Speaker 2: something were to happen. So getting term locked in early
- 28:39Speaker 2: while you're in good health is a really important step.
- 28:42Speaker 2: The other thing that's really important is disability insurance. I
- 28:45Speaker 2: think it's the statistics around thirty to thirty five percent
- 28:49Speaker 2: of people are likely to get in a disability type situation.
- 28:54Speaker 2: And why that's important is that if you're disabled and
- 28:57Speaker 2: can't work, you've now taken away your income iterating years
- 29:01Speaker 2: between now and retirement, and how are you going to
- 29:03Speaker 2: cover that cash flow? And so disability insurance really covers
- 29:07Speaker 2: that if you can't do your job, and so that's
- 29:10Speaker 2: really the second thing. And then to answer your question
- 29:13Speaker 2: of long term care, I would say probably in the
- 29:16Speaker 2: fifties age fifties area, because that's when it's I think
- 29:21Speaker 2: still affordable and you're not having to pay a lot
- 29:25Speaker 2: of years of premiums until you were to have to
- 29:28Speaker 2: use it. So typically we're looking at long term care
- 29:31Speaker 2: when clients in their mid to late fifties. That's what
- 29:34Speaker 2: I would say around that.
- 29:35Speaker 1: Well, that was gonna be my last question mark, but
- 29:38Speaker 1: you hit the insurance. But know me, you said term
- 29:42Speaker 1: life insurance. I'm a whole guy. I'm a universal guy
- 29:46Speaker 1: because you know four percent. You know that was got
- 29:49Speaker 1: me in there. When when everything bottomed Eye of ver
- 29:52Speaker 1: Shawn's money was still making four percent, I was a
- 29:54Speaker 1: happy camper. Now did you hear people like I won't
- 29:59Speaker 1: say any name, tell you those may your money on
- 30:02Speaker 1: the Holy Universal is a waste of time. So I'm
- 30:06Speaker 1: coming to you. You've said the word. You said the
- 30:09Speaker 1: word term life insurance. I understand that. Well, is there
- 30:12Speaker 1: a scare tactic with people who tell you to stay
- 30:14Speaker 1: away from a hole or universal? Or can you educate me?
- 30:18Speaker 1: And when people come to you, how do you talk
- 30:20Speaker 1: to them about insurance? Is it tied just to state planning?
- 30:24Speaker 1: How is it done? Yeah?
- 30:26Speaker 2: So I think the way I look at TERM and
- 30:28Speaker 2: the way we work with our clients on term is
- 30:30Speaker 2: it's a low cost way to basically lock in good health.
- 30:34Speaker 2: And with all most term policies you have the conversion
- 30:39Speaker 2: period down the road, and so it gives you optionality
- 30:42Speaker 2: down the road. If you do want to convert to
- 30:44Speaker 2: a whole life policy, you have that and your health
- 30:47Speaker 2: class stays the same. When I think where whole life
- 30:50Speaker 2: comes in, and I personally have a whole life policy,
- 30:53Speaker 2: and so I'll just give you my own experience. I
- 30:56Speaker 2: view it as you know, a one of those break
- 30:58Speaker 2: glass in case of emergency, the type buckets. Not only
- 31:02Speaker 2: does the death benefit of the policy stay with me
- 31:05Speaker 2: beyond when the term would normally expire, but it provides
- 31:08Speaker 2: me with living benefit. And so I have cash values,
- 31:11Speaker 2: as you mentioned, that are compounding, you know, as long
- 31:15Speaker 2: as Northwestern Mutual pays the dividend, and so think of
- 31:19Speaker 2: that as you know, a stable asset and every year,
- 31:24Speaker 2: if they were to pay a dividend, it's just going
- 31:26Speaker 2: to compound and grow over time. And I personally like
- 31:29Speaker 2: it because when I look at bonds, they fluctuate. I mean,
- 31:33Speaker 2: look at twenty twenty two, bond market was down thirteen
- 31:36Speaker 2: fourteen to fifteen percent in a year. So it's hard
- 31:39Speaker 2: to in my experience, it's hard to argue against something
- 31:43Speaker 2: that has been pretty stable and continue to grow over time.
- 31:47Speaker 2: And oh, by the way, it provides me, my wife
- 31:50Speaker 2: and kid with a death benefit if something were to
- 31:52Speaker 2: happen to me. So I'm a proponent of it.
- 31:55Speaker 1: Absolutely. You keep dropping these little buzzwords. I'm trying to
- 31:59Speaker 1: end it as in view dividend payments now Prudential. My
- 32:05Speaker 1: best friend in college, he gave me a Prudential insurance
- 32:10Speaker 1: and he don't even work with Potential anymore. I think
- 32:12Speaker 1: he was just I was just a guy.
- 32:13Speaker 2: You know.
- 32:14Speaker 1: They say, when you do something, you sell to your
- 32:15Speaker 1: family members and your friends and then you just get
- 32:17Speaker 1: out And I'll be getting a diffidend payment at least
- 32:22Speaker 1: twice a year for least thirty years. What are the
- 32:27Speaker 1: benefits of that and how can one seek out those
- 32:31Speaker 1: opportunities when they come to talk to you.
- 32:33Speaker 2: Mark, Yeah, So when we meet with a prospect, we
- 32:36Speaker 2: do what's called a FactFinder, and so that is really
- 32:39Speaker 2: asking a lot of in depth questions around their personal
- 32:42Speaker 2: financial situation. What's important to them, what are their financial goals,
- 32:46Speaker 2: what are they concerned about? And that's where insurance really
- 32:49Speaker 2: comes in. A lot of people are concerned about early
- 32:51Speaker 2: death and what is my loved one going to do
- 32:53Speaker 2: when I passed away? Am I gonna outlive my money?
- 32:57Speaker 2: So long term care? What if I got in a
- 32:59Speaker 2: car accident, I can't go to work, disability? And so
- 33:02Speaker 2: it comes up in conversations as part of the financial plan.
- 33:06Speaker 2: But We don't lead with insurance. If it fits within
- 33:09Speaker 2: the individual's financial plan, we recommend it, and that individual
- 33:14Speaker 2: can still say no. We have clients to say no
- 33:16Speaker 2: all the time, but we provide a reason to do
- 33:19Speaker 2: it and what our rationale is, and so we view
- 33:23Speaker 2: it as a valuable part of a comprehensive financial plan.
- 33:28Speaker 1: Wow, he has Wall Street's experience. It spans more than
- 33:30Speaker 1: fifteen years. He's a consultant, private wealth consultant and having
- 33:34Speaker 1: wealth advisors. More importantly, you did a stutter on any
- 33:39Speaker 1: question I asked you some questions. Wasn't even on this
- 33:41Speaker 1: piece of paper here, Mark, And I appreciate you responding
- 33:44Speaker 1: because of the fact that you know on my show
- 33:46Speaker 1: Money Made Conversation. I want people to do their research,
- 33:50Speaker 1: I want people to contact you, but more importantly, I
- 33:52Speaker 1: want to give them options, and that's why I brought
- 33:54Speaker 1: you on the show. Option to make an opportunity to
- 33:58Speaker 1: live better. And also I feel boxed in because they
- 34:02Speaker 1: being in the day with mass commercials on TV, and
- 34:04Speaker 1: those are not always the best plan to pursue. But again,
- 34:08Speaker 1: your honest conversation will go a long way to driving
- 34:11Speaker 1: traffic and honesty and long term care in the Financial Areada.
- 34:15Speaker 1: Thank you for coming on Money Making Conversation Masterclass.
- 34:18Speaker 2: Well, thank you Rashaun for having me, and thank you
- 34:20Speaker 2: to all listening for your time today.
- 34:23Speaker 1: Thank you for listening to this episode. No, I need
- 34:25Speaker 1: for you to do me a favor right now to
- 34:28Speaker 1: follow or subscribe to Money Making Conversation. It's free and
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