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In the Spotlight: Why are Gen Zs less emotionally tied to local businesses?
The latest American Express (Amex) Shop Small Research has unveiled generational differences in our support for local businesses. So are Singaporeans supporting local businesses enough? According to the report, it looks like the younger generations see less importance in supporting locals compared to the older generations. Marlin Brown, Singapore Country Manager, American Express shares more with us on the findings from this report and what local businesses can do to get the support from Gen Zs? See omnystudio.com/listener for privacy information.
The skinny
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