EP 366: Agency metrics and what to measure with Marcel Petitpas

Build a Better Agency Podcast · Oct 10, 2022 · 1m

We always say, "What you measure matters," on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team. That's why we have Marcel Petitpas here to teach us all about running your agency by the numbers. He's the expert in AGIs, delivery margins, and profit and loss statements, and he knows how to keep agencies on the right track. In this episode, we'll discuss the most important metrics agencies should…