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The Gamification of Everything

From trading and gambling to shopping and fitness, everything in the modern economy is starting to feel like a game. In this episode, we break down how companies are using gamification to shape behaviour, increase engagement, and drive revenue, often without users realising. We explore real-world examples like Temu, trading apps, and fitness platforms, and debate whether this shift is making us better off… or just easier to influence.

The skinny

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