Latest / The Steve Harvey Morning Show / Entrepreneur: Patti LaBelle's Popular Food Brand Has Reportedly Generated $200M Since Its Launch In 2008

Transcript

Entrepreneur: Patti LaBelle's Popular Food Brand Has Reportedly Generated $200M Since Its Launch In 2008 · The Steve Harvey Morning Show

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  Speaker 1: If you're about to make a change in your life
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  Speaker 1: and you feel uncomfortable, that's the best.
• 0:05
  Speaker 2: Feeling you can have because for the first time in
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  Speaker 2: your life, you'll make a.
• 0:10
  Speaker 1: New decision that's going to be best for you and
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  Speaker 1: not what somebody told you to do.
• 0:15
  Speaker 2: And that's when all bets are off.
• 0:17
  Speaker 1: Welcome to Money Making Conversation Masterclass. I'm your host, Rashaan McDonald.
• 0:22
  Speaker 1: Our theme is there's no perfect time to start following
• 0:24
  Speaker 1: your dreams. I recognize that we all have different definitions
• 0:27
  Speaker 1: of success. For you and maybe decide to your jam
• 0:30
  Speaker 1: it's time to stop reading other people's success stories to
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  Speaker 1: start living your own.
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  Speaker 2: Keep winning.
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  Speaker 1: My next guest deserves a drum rolling, but I don't
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  Speaker 1: have a drum roll. During the month of May, she
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  Speaker 1: is celebrating her seventy sixth birthday. She has authored six books,
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  Speaker 1: including four that are cookbooks. I have one that came
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  Speaker 1: out in twenty seventeen, Deserts LaBelle So for Sweets the Scene.
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  Speaker 1: She has recently begin sharing some of her personal rights
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  Speaker 1: piece on Instagram, which I share on my at Rashaan
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  Speaker 1: McDonald Facebook. Please walk on the Money Making Conversations Grammy
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  Speaker 1: Award winning artists, actress, entrepreneur and founder of Patty's Good
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  Speaker 1: Life Patty LaBelle, Hey.
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  Speaker 3: You better talk well, you know, how are you, honey?
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  Speaker 2: I'm doing great.
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  Speaker 1: First of all, I want to thank you for inspiring
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  Speaker 1: me to and and where it'sbin said. I've been changing
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  Speaker 1: lives and giving people a voice that didn't have a
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  Speaker 1: voice in the fields of entertainment entrepreneurship. Thank you, Patty Label, Thank.
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  Speaker 3: You too, honey. Thank you so much. And I know
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  Speaker 3: you're gonna be that man that I knew you were
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  Speaker 3: from back in the day. And look at you now,
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  Speaker 3: you're still don't what you do.
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  Speaker 1: Let's talk about thank you. Let's talk about this food girl.
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  Speaker 1: Patty's Good Life. The live features eight hours. I know
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  Speaker 1: the feature eight hours because your boy was shopping this morning.
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  Speaker 2: I went to Walmart I live in Atlanta.
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  Speaker 1: Okay, this is what I got because I'm gonna be
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  Speaker 1: celebrating because you know, it's like, what's a cool way
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  Speaker 1: to give her a gift, to show that I'm thinking
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  Speaker 1: about it, to show of love. So what I'm gonna do?
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  Speaker 1: I said, perfect, you know I'm gonna go. I went
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  Speaker 1: and bought him this morning. This was I bought.
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  Speaker 2: I bought.
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  Speaker 1: I found the macaroni and cheese. It's made well, I'm
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  Speaker 1: gonna tell everybody what it's made with the extra ingreen.
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  Speaker 1: It's made with cheddar cheese, Monoye jack cheese, and real butter.
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  Speaker 2: Then I got the beef risky stew that's.
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  Speaker 1: Tended to beef brisket and hearty sauce with potatoes, corn peas,
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  Speaker 1: and carrots. Then I also got the Southern style greens
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  Speaker 1: which is seasoned kale with a touch of hot pepper.
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  Speaker 1: And I'm gonna tell you something. This is what I
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  Speaker 1: really love. That you got black eyed peas, black eyed
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  Speaker 1: pien with smoked turkey, sweet onions, and garlics. Right there,
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  Speaker 1: I'm busting that box open because I also got some
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  Speaker 1: of your sweet corn bread. I got some of your
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  Speaker 1: sweet corn bread, and then you topped it off. Because
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  Speaker 1: I came back home, my wife said I didn't know Patty,
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  Speaker 1: because you know, she.
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  Speaker 2: Was saying I thought she just did pies. I said, no,
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  Speaker 2: Paddy got it going on. And this was opened her eyes.
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  Speaker 1: When I pulled out the Okra stew with oprah, tomatoes
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  Speaker 1: and sweet corn, she said, that's it.
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  Speaker 2: She would shut up. Patty got Okrah I said.
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  Speaker 3: Patty got Yes, that's one of my favorites.
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  Speaker 1: Yes, And then you know you purchased and you're still
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  Speaker 1: doing the things that you want to do. The majoity
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  Speaker 1: you give to people, explain that, to explain that that
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  Speaker 1: that that love for you have a life, Patty on
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  Speaker 1: my show and tell people.
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  Speaker 3: I guess, I guess it's because of my mom and dad.
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  Speaker 3: They were both loving people outgoing the neighborhood and just
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  Speaker 3: made people feel like they wanted to smile instead of frowning.
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  Speaker 3: And with me, I noticed, you know, since I've been
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  Speaker 3: performing for fifty six years and I've touched so many
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  Speaker 3: people just when I hug them right, you know, or
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  Speaker 3: when I smile and say something positive to them, don't
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  Speaker 3: cast you enoughing to be a lister of people. And
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  Speaker 3: it's natural for me, It's natural, you.
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  Speaker 2: Know, which was always cool about you, Patty.
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  Speaker 1: Like I was interviewing Holly Robinson Pee in December and
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  Speaker 1: she was telling me I'm doing it. I'm doing a
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  Speaker 1: Christmas show with Patty the bill and it was like
• 4:08
  Speaker 1: her voice dropped down and she was like it was
• 4:11
  Speaker 1: a reverence, you know, like I do. And then you know,
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  Speaker 1: because I was girl, you go do something with. It
• 4:16
  Speaker 1: was like we all joined in into tlevel of happiness.
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  Speaker 2: Girl, you're doing.
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  Speaker 3: Something with Patty, you know.
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  Speaker 1: And I like to believe I'm a successful person, and
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  Speaker 1: we all know Holly Robinson Peter's a successful person.
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  Speaker 2: But just to.
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  Speaker 1: Work with you, work with you means that there's there's
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  Speaker 1: something special that's about to happen, because your time means
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  Speaker 1: something to us, your treasure.
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  Speaker 2: Your treasure.
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  Speaker 3: I appreciate that. And I really feel as that you're
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  Speaker 3: telling the truth because, as I said, I'm seventy six
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  Speaker 3: and I've been working for fifty six years. And whenever
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  Speaker 3: I go and say that, I get this great feeling
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  Speaker 3: from the audience that they're pleased to be with me
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  Speaker 3: that night. Now I'm going to give them something special.
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  Speaker 3: Nothing I do is pretend.
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  Speaker 1: Oh no, when you start flapping those wings, now, no
• 5:01
  Speaker 1: flapping those wings, you know, that's like a signatshire for that.
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  Speaker 1: You know she's about to do her things. She's about
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  Speaker 1: to do her thing right. Those are the blessings of
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  Speaker 1: being able to where.
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  Speaker 2: Were you at?
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  Speaker 1: What song do you? What song do you like? What
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  Speaker 1: song meant something to do? You have that type of career,
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  Speaker 1: that type of brand. And the reason I bring that
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  Speaker 1: up because to become an entrepreneur in this level, you
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  Speaker 1: know where you where you can go in your store
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  Speaker 1: and like I said, I saw your face on the
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  Speaker 1: box on several boxes special Yeah, and I know where
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  Speaker 1: it started. You know, it started with the Sweet Potato Pie.
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  Speaker 1: So let's walk us through that step of being an entrepreneur.
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  Speaker 1: And when you when you go in the store sometimes
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  Speaker 1: and see your box, your face on that box, talker,
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  Speaker 1: tell us about that journey of being an entrepreneur.
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  Speaker 3: Patty, Okay, when when? Because I've always coaked all my life,
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  Speaker 3: and so at one point I said, this is my
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  Speaker 3: second love, singing is first, and I should do it
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  Speaker 3: and try to feed people.
• 6:00
  Speaker 4: Please don't go anywhere. We'll be right back with more
• 6:03
  Speaker 4: Money Making Conversations Masterclass. Welcome back to the Money Making
• 6:09
  Speaker 4: Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass
• 6:15
  Speaker 4: continues online at Moneymakingconversations dot com and follow money Making
• 6:20
  Speaker 4: Conversations Masterclass on Facebook, Twitter, and Instagram.
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  Speaker 3: No, I wasn't thinking about the money at the time,
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  Speaker 3: but I just knew how good my food was and
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  Speaker 3: I wanted people to say, well, can I have a second.
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  Speaker 3: And so it started with the supernet pies and all
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  Speaker 3: the sweet items m M that my mother made up.
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  Speaker 3: Watch my mother and my aunt make these certain items,
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  Speaker 3: and I gravitated to them cooking. Because I was a
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  Speaker 3: very shy kid. I stayed at home. I never went
• 6:45
  Speaker 3: out and played with skids. I learned how to cook.
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  Speaker 3: So that's my gift and now that I want. When
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  Speaker 3: my babies were my grandbabies were in the store and
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  Speaker 3: their mother took a video of them and they were
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  Speaker 3: walking down the aisle said that's graab, my patty on suplicated.
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  Speaker 3: I said, oh, that made me feel like my babies
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  Speaker 3: are seeing my face. And I was in the store
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  Speaker 3: once and saw it, and it made me feel special, honey,
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  Speaker 3: just so blessed, so blessed.
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  Speaker 1: And you know the real interesting thing about it is
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  Speaker 1: that I remember, we won't go back to journey.
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  Speaker 2: How blessings. And if you're good, I would say, if.
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  Speaker 1: You treat people writing you're good people, then good things
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  Speaker 1: happen to you. Because when you put your sweet potato
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  Speaker 1: pie in the store, that young man decided.
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  Speaker 2: Decided, he decided to taste.
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  Speaker 1: And the thing about it while he was eating it,
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  Speaker 1: and I'm gonna tell you so, I'm gonna tell you
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  Speaker 1: how big that got.
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  Speaker 2: I was in LA and it's a Fox.
• 7:40
  Speaker 1: Executive, white guy, white guy, Fox executive, and we was
• 7:44
  Speaker 1: talking about doing a TV show and he said, Rashan,
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  Speaker 1: have you seen.
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  Speaker 2: That Patty label video? I said, what you're talking about?
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  Speaker 2: He said, sweet Potato Pie video, that's what you're talking about,
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  Speaker 2: and he pulled it out. That's how deep it had gotten.
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  Speaker 2: That's how viral had got.
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  Speaker 3: James, I know, that's wonderful. He's one of my best friends.
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  Speaker 3: I didn't know him before that. No, I was shocked
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  Speaker 3: to seek the video of myself. I said, Dag, he
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  Speaker 3: got it like that. He likes that pie like that.
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  Speaker 3: I said, oh God, so we met and in that's history.
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  Speaker 3: I mean, we're friends forever.
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  Speaker 2: But that's that. That's that.
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  Speaker 1: You can't buy that because once he did, the pies
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  Speaker 1: could not stay in the store.
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  Speaker 3: Uh huh. That's true. And at the beginning when they
• 8:26
  Speaker 3: went out, they were doing really well, but when he
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  Speaker 3: did that thing, they weren't even more. He said, thank you,
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  Speaker 3: dear Jane.
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  Speaker 1: Hey, pat Patty pat I went and got a couple,
• 8:36
  Speaker 1: you know, I I but you had to call around,
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  Speaker 1: you know, you just couldn't like just walk in wald
• 8:40
  Speaker 1: On and get right said, it's the patty pie. There
• 8:44
  Speaker 1: is the patty pie. Swee pretend the pie. And they
• 8:46
  Speaker 1: knew as soon as you call they knew, no, we're not.
• 8:48
  Speaker 1: They'll be in this Friday Friday. And so you can't
• 8:52
  Speaker 1: buy that type of market. And he gave it to you.
• 8:54
  Speaker 1: And the thing about it is that, you know, I
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  Speaker 1: always tell people, you know, once you get an opportunity,
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  Speaker 1: make sure you can deliver.
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  Speaker 2: And you delivered on the.
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  Speaker 1: Pie, the taste of the pie, the crust of the pie,
• 9:05
  Speaker 1: all that stuff.
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  Speaker 2: You didn't cheat your fans.
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  Speaker 1: You didn't cheat me because you know black people, you
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  Speaker 1: know we can get hold of it.
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  Speaker 2: If I come on black people.
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  Speaker 3: I don't want nobody to beat me up.
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  Speaker 2: We spent a.
• 9:20
  Speaker 1: Hard our money. She's just messing around that because they
• 9:25
  Speaker 1: would not have bought it and drove. And the beauty
• 9:27
  Speaker 1: of it, it happened at the right time doing that
• 9:30
  Speaker 1: Thanksgiving run. Oh, it was just it's just all the
• 9:33
  Speaker 1: stars lined up that lined up for your sweet potato pie.
• 9:36
  Speaker 1: Now did you came back with the peach cobbler? Now,
• 9:40
  Speaker 1: tell us about how did you get into this next
• 9:42
  Speaker 1: line that I just mentioned the macaroni and cheese, the
• 9:45
  Speaker 1: beef brisk.
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  Speaker 3: Is stewidd Because I'm always making dinner. I'm always looking
• 9:50
  Speaker 3: for a certain thing to add to the chicken or
• 9:53
  Speaker 3: the roast ham or something. So of course my size
• 9:56
  Speaker 3: would have been like the green though macaroni and cheese.
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  Speaker 3: I've been making that forever and everybody loves that. And
• 10:03
  Speaker 3: so I said, well, let's just put out a few
• 10:05
  Speaker 3: items and see if people. Why is this way? I
• 10:07
  Speaker 3: don't have to cook dinner. They don't have to buy deserves.
• 10:10
  Speaker 3: I mean they have to buy a dessert spine, but
• 10:12
  Speaker 3: they don't have to measure your own deserves. And it's
• 10:15
  Speaker 3: easy for women or men like you used to buy
• 10:18
  Speaker 3: and relax and not have to cook. Right, and all
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  Speaker 3: the food is good.
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  Speaker 2: Well, it's really reasonable.
• 10:25
  Speaker 1: That's why that's I'm telling him, because you're bore about
• 10:27
  Speaker 1: to start promoting.
• 10:28
  Speaker 2: I'm not going to be at the level of James.
• 10:30
  Speaker 1: Now he did some astronomical you know this product is
• 10:34
  Speaker 1: you know, people want to just.
• 10:35
  Speaker 2: Go home, just put it in microway, put it in
• 10:37
  Speaker 2: the oven. It's some great food.
• 10:39
  Speaker 1: It's rare, and I guess it's a lot of food
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  Speaker 1: in this package.
• 10:42
  Speaker 2: I'm just I'm opening yet, but I know weight. I
• 10:44
  Speaker 2: know weight.
• 10:45
  Speaker 3: I went, I know you do.
• 10:47
  Speaker 1: I just got some just a family serving and so
• 10:51
  Speaker 1: and so it was so funny that I was because
• 10:53
  Speaker 1: I'm an old school I'm from Houston, Texas and the
• 10:55
  Speaker 1: country boar. I love buttermilk. I love I love for
• 10:59
  Speaker 1: sugar my butter milk. And so you know when I
• 11:01
  Speaker 1: saw that corn.
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  Speaker 2: Bread girl, I said, I'm gonna get this. I'm gonna
• 11:04
  Speaker 2: make me some corn bread.
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  Speaker 1: I'm gonna put that sugar there, but I'm gonna crumble
• 11:07
  Speaker 1: up this good old Paddy good like corn bread in there,
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  Speaker 1: and that's gonna be my dessert on Sunday. I'm just
• 11:12
  Speaker 1: gonna let you know.
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  Speaker 3: I'm just don't you know you're gonna make that into
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  Speaker 3: a dessert.
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  Speaker 1: Absolutely absolutely, I'm just gonna have fun because of the
• 11:21
  Speaker 1: fact that you have a you have. You're giving me
• 11:24
  Speaker 1: a gift because you've been doing it all Like I'm
• 11:26
  Speaker 1: gonna just shift a little gear.
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  Speaker 2: Because you've been an.
• 11:28
  Speaker 5: Advocate for adoptions, diabetes, cancer, HIV, AIDS, and many other
• 11:34
  Speaker 5: causes and nonprofit initiatives. What drives that energy, Patty, I.
• 11:42
  Speaker 3: Was born with this. I'm I'm a total giver and
• 11:47
  Speaker 3: it don't cost me nothing to give what God has
• 11:49
  Speaker 3: given me. So I give it and with a smile
• 11:52
  Speaker 3: on my face and wait to be asked to do
• 11:54
  Speaker 3: some more stuff because I'm that girl. You know, there's
• 11:57
  Speaker 3: nothing that I can do for people. I can it
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  Speaker 3: all we.
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  Speaker 2: And I appreciate that. I appreciate you.
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  Speaker 3: Thank you so much. Okay.
• 12:07
  Speaker 1: If you want to hear more interviews on money Making Conversation,
• 12:10
  Speaker 1: go to Moneymaking Conversation dot com.
• 12:12
  Speaker 2: I'm ra Sean McDonald. I'm your host.
• 12:17
  Speaker 6: Thank you for joining us for this edition of money
• 12:20
  Speaker 6: Making Conversations Masterclass. Money Making Conversations Masterclass with rough Shan
• 12:26
  Speaker 6: McDonald is produced by thirty eight fifteen Media Inc. More
• 12:29
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  Speaker 6: lead with your gifts.