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Latest / The Pattern

No. 62: Fashion brands stopped explaining themselves. Now they build rooms instead.

Culture Pulse: 74. The collaboration era is closing. Jenner, Nike, and Milan's design week all point the same direction: coherence beats reach. @ThePattern #BeforeItsObvious Read the full edition: https://thepattern.media/editions/2026-04-27.html

The skinny

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