Why She Couldn't Unhear the Heat Pump After That Day
A customer in Hennessey told me, two weeks after I had installed a new heat pump in her house, that she could not believe how many heat pumps were going in around town now. She said she saw them everywhere. She named six driveways within a mile of her house where there was a new outdoor unit sitting in the gravel. I told her, kindly, that those units had been there for at least the last year. Most of them since before her install. I want to talk about that today. About the trick the mind plays when it learns a new word. There is a name for this. The linguist Arnold Zwicky, at Stanford, coined…
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