Episode 149: Embracing the Storytelling Edge with Joe Lazauskas

Build a Better Agency Podcast · Aug 13, 2018 · 1m

In our industry, storytelling is one of those words that is so overused, it can lose its meaning pretty quickly. Great stories stick with us. My guest, the co-author of The Storytelling Edge, Joe Lazauskas, understands that good storytelling gives you an edge. In a world where content can be all-but-meaningless pablum, it can also tell a story that moves a customer and makes a connection with them. As a writer and storyteller myself, I always soak up any time I can spend with someone who's as passionate about this subject as I am. Joe gets into the brain science of why stories are so powerful…