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Latest / The Pattern

No. 71: Luxury is editing its portfolio. The era of everything is over.

Culture Pulse: 74. LVMH is selling. Nike and Adidas are fighting for one block. IKEA bought a museum. The pattern: scale lost its alibi. Focus is the new moat. @ThePattern Read the full edition: https://thepattern.media/editions/2026-05-06.html

The skinny

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