SPOS #347 - Apple's Marketing Secrets With Ken Segall

Thinking With Mitch Joel · Mar 4, 2013 · 1m

Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast. If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn't just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a…