Latest / Business Tao with George Kao
Marketing funnels? Everyone assumes you need one. I purposely *don't* use one.
Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.A typical funnel works like this:You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.You can only get that “free” thing by giving them your email address. This is known as “the opt-in.”You’ll get a series of emails giving you “value” in the form of free advice or teachings, but what you don’t realize is that it’s all designed to “indoctrinate”…
The skinny
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