Latest / Being Jewish with Jonah Platt
EMERGENCY MINI-POD! Behind Robert Kraft’s Blue Square Super Bowl Ad with Org President Adam Katz
In this special emergency episode, host Jonah Platt interviews Adam Katz, president of the Blue Square Alliance Against Hate. They discuss the purpose and strategy behind the $15 million 2026 Super Bowl ad aired by the organization, founded by Patriots’ owner Robert Kraft. The discussion covers the ad's target audience, primarily the unengaged Americans oblivious to the severity of antisemitism. Adam explains the rigorous data-driven process behind creating and testing the ad and addresses varying reactions and criticisms from the Jewish community. The episode also explores the…
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