Latest / The Steve Harvey Morning Show / Logan Cohen Full Interview
Transcript
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- 1:21Speaker 1: heart or text I Heeart to five hundred five hundred
- 1:24Speaker 1: My next guest. Um. I met her along with her
- 1:27Speaker 1: co founder of the of the Apple we're gonna be
- 1:30Speaker 1: talking about a couple of years ago, and she made
- 1:33Speaker 1: a huge impression on me and Um I've been following her.
- 1:37Speaker 1: She doesn't know that I've been watching grow as an
- 1:40Speaker 1: individual in this business. She's the CEO of kod Zoo
- 1:43Speaker 1: and app the rewards students for academic achievements and good habits.
- 1:47Speaker 1: She drives kod Zoo from idea to execution. Her responsibilities
- 1:51Speaker 1: include designing the technology, growth, hacking, and activating the sales pipeline.
- 1:57Speaker 1: She is a ted X speaker was named to four
- 2:00Speaker 1: of thirty on the thirty In education, see i os
- 2:03Speaker 1: Female entrepreneurs to watch, Magic Johnson thirty two on the
- 2:07Speaker 1: thirty two and top female Globe Changers. Please my friends,
- 2:12Speaker 1: Welcome to Money Making Code Conversations. Logan Cohen, thank you
- 2:17Speaker 1: for having me. Well, logan's been a long time. It's
- 2:21Speaker 1: been a long time, it has, yes, but but you've
- 2:23Speaker 1: been doing great things. And I saw you was at
- 2:26Speaker 1: the Soft Softwest. I was, yes, and I just wanted
- 2:31Speaker 1: to thank you. I mean, we met so long ago
- 2:34Speaker 1: and you were just a huge believer in our mission.
- 2:36Speaker 1: So thank you for listening to us and watching us grow.
- 2:40Speaker 1: Well here's a good thing about it. I think we
- 2:42Speaker 1: may become I may be able to help you out
- 2:44Speaker 1: with some of that sponsorship we're gonna talk about there
- 2:46Speaker 1: on air. But also we're gonna talk about tell everybody
- 2:49Speaker 1: about what could Zoo is as k U d z
- 2:52Speaker 1: o O that app is, and why it's so important. Yes,
- 2:56Speaker 1: so could Do is a free mobile application for students.
- 3:00Speaker 1: We were really struck by the high mobile usage. We
- 3:03Speaker 1: all see teenagers and really everyone who are just glued
- 3:06Speaker 1: to their phones and instead of making smartphones this forbidden
- 3:09Speaker 1: fruit that makes kids even want to use it more.
- 3:11Speaker 1: We said, why not focus on some mindful consumption rather
- 3:14Speaker 1: than mind lifts. The students get rewarded for kindness, good habits,
- 3:18Speaker 1: their grades, and attendance with the currency that they could
- 3:21Speaker 1: use to go shopping. Now, now that sounds really clean
- 3:26Speaker 1: for you. Can you break it down a little bit
- 3:28Speaker 1: more when you say being rewarded? Okay, they were great attendance.
- 3:33Speaker 1: And how do they participate with this app? Yes, those
- 3:38Speaker 1: students can all ad the app. You just have to
- 3:40Speaker 1: be thirteen years or older to use it. We have
- 3:42Speaker 1: all the way up to college users and adult learners too.
- 3:45Speaker 1: They downloaded an Apple app Store, Google Play Store. They
- 3:48Speaker 1: start earning right away. You get one hundred could do
- 3:51Speaker 1: cash just for signing up, and you use these points
- 3:54Speaker 1: that we call could do cash for rewards like gift cards.
- 3:57Speaker 1: We have scholarship information as well as once in life
- 4:00Speaker 1: some experiences like uh, celebrity meet and Greece and corporators. Okay,
- 4:06Speaker 1: how did this idea? Because everybody has a good idea
- 4:08Speaker 1: for that. Because when I met you, um, Dennis brownly
- 4:12Speaker 1: introduced me to you, UM a good friend of mine,
- 4:15Speaker 1: UM in New York City, you guys would have probably
- 4:18Speaker 1: I think about that two hundred and twenty five thousand
- 4:23Speaker 1: people have participants. Where are you at on that number now? Yeah,
- 4:29Speaker 1: so we are a little over half a million students
- 4:32Speaker 1: and we're in all fifty states, so we're really excited
- 4:35Speaker 1: about that grow. I saw you so with Sean, saw
- 4:39Speaker 1: you early in the game in the gym. For sure.
- 4:44Speaker 1: I'm gonna back then early in the game, I'm going like,
- 4:49Speaker 1: it's the problem out with you logan. You usually gonna
- 4:51Speaker 1: throw out that half millions. I heard you Pauls too.
- 4:56Speaker 1: I'm about to tell him something you actually like, still
- 4:58Speaker 1: back and got over half you said five hundred thousand,
- 5:03Speaker 1: you know, because everybody don't know. But when you used
- 5:06Speaker 1: were an half million. That's a whole bigger word. But
- 5:10Speaker 1: so how do you grow from the number I met
- 5:13Speaker 1: you at and you were growing fast then to the
- 5:16Speaker 1: number now? And how do you continue to funding? And
- 5:19Speaker 1: let's talk about that. Why were your at software and
- 5:21Speaker 1: soft by Software? I know what i'mnna tell you. Why
- 5:23Speaker 1: I got you on the car first of all, to
- 5:25Speaker 1: promote your brand? Okay, First of all, you're a young entrepreneur.
- 5:29Speaker 1: You're at millennial age group that is so popular, you know,
- 5:33Speaker 1: solo entrepreneurs or entrepreneurs. It's to dominant group to say, hey,
- 5:36Speaker 1: look I have a vision. I want to explore it.
- 5:39Speaker 1: I want to work for myself. That's who you are.
- 5:42Speaker 1: That's the person I met, that's the person I admire.
- 5:44Speaker 1: So we just with this app. How did it get started?
- 5:48Speaker 1: How did this How did this idea go from I
- 5:51Speaker 1: got this idea to actual application? Well, thank you, I
- 5:57Speaker 1: definitely started with the idea. Originally, my co founder, Trevor,
- 6:01Speaker 1: he got paid for grades growing up. His parents paid
- 6:04Speaker 1: him for a's, paid him for these, made him pay
- 6:06Speaker 1: them for Caesar below, which is kind of funny. We
- 6:10Speaker 1: don't follow that model, although I think our revenue would
- 6:13Speaker 1: look a lot better if kids were paying us for
- 6:15Speaker 1: Cason below. However, Trevor's backgrounds in sociology, so he had
- 6:20Speaker 1: this great idea to say, why not reward kids for grades?
- 6:24Speaker 1: H And it struck me and he wound up going
- 6:26Speaker 1: to Princeton and he said, the kids that he grew
- 6:28Speaker 1: up with in Chicago South Side where just as smart,
- 6:31Speaker 1: if not smarter than him and his peers. And he
- 6:33Speaker 1: wondered why he got the opportunity when they didn't. So
- 6:37Speaker 1: we met in my backgrounds in finance as well as
- 6:39Speaker 1: international business, and I wrote at the business model for it.
- 6:42Speaker 1: So it was a great Where did you go to
- 6:45Speaker 1: school there? Florida International? Done in Miami? Okay? Cool? Okay?
- 6:49Speaker 1: So how did you got to get this journey together?
- 6:51Speaker 1: So he'sa at Princeton, That's where you went to school.
- 6:54Speaker 1: You far to International, He's from Chicago, You're from where Philadelphia?
- 7:00Speaker 1: You guys, all of the East codes, Midwes, you know,
- 7:03Speaker 1: down in Florida going to school. He up there at Princeton.
- 7:07Speaker 1: So how did you guys connect to be able to
- 7:10Speaker 1: start this very innovative app called kuld Zoo. I love
- 7:15Speaker 1: this how this story because we here constantly, especially in entrepreneurship,
- 7:18Speaker 1: how important it is defined equality co founder and a
- 7:21Speaker 1: lot of the times perfectionism leads to procrastination. Here people
- 7:25Speaker 1: are constantly looking for that co founder. Trevor and I
- 7:27Speaker 1: met at a Phillies game that neither of us wanted
- 7:29Speaker 1: to be at. We're not big baseball fans, but mutual
- 7:33Speaker 1: friends introduced us. Trevor told me about this idea. We
- 7:35Speaker 1: stayed in touch via just social media Facebook, and then
- 7:38Speaker 1: he told me about this idea of stuending for my
- 7:40Speaker 1: master's and accounting, which feels like another life ago. And
- 7:43Speaker 1: then I wrote up the business model and we started
- 7:45Speaker 1: to say, okay, well this gets traction. Let's see if
- 7:48Speaker 1: there's some stickiness. And we piloted with local schools who
- 7:51Speaker 1: are using alpha numeric codes for the rewards. We kept
- 7:54Speaker 1: it simple, um, not because we were that smart, but
- 7:57Speaker 1: we were just that broke, being college students or recent grads.
- 8:00Speaker 1: And then once it started to pick up traction, we
- 8:02Speaker 1: wound up bringing in investment and doing pitch competitions and
- 8:05Speaker 1: grew from there. Okay, so two small people got together.
- 8:13Speaker 1: One was sociology. That's my minor, so I'm very I
- 8:17Speaker 1: can understand that he understands people and movement and how
- 8:23Speaker 1: you break down communities and motivation. Then you have this financier,
- 8:27Speaker 1: financial wizard, that's what I'm gonna call you. It got
- 8:30Speaker 1: together and said, look, here's a business model. So I
- 8:33Speaker 1: always talk about you know, a lot of people want
- 8:35Speaker 1: to use the wordy drop out there on faith, you know,
- 8:38Speaker 1: but you guys jumped out there with a plan, and
- 8:40Speaker 1: I really wanted to slow that down because of the
- 8:42Speaker 1: fact that because because you're because you're so invested in
- 8:46Speaker 1: this logan. You're you, you're you you you you you.
- 8:49Speaker 1: You're missing some steps from me, and I want my
- 8:51Speaker 1: my listeners to understand that's cool. This is a good conversation.
- 8:54Speaker 1: So so y'all got together and then then you loaded
- 8:59Speaker 1: you Did you guys build the app or did you
- 9:02Speaker 1: find someone? How did that app build out to happen?
- 9:06Speaker 1: So we are non technical founders. If we could go
- 9:09Speaker 1: back in time, I think we would have brought on
- 9:11Speaker 1: an additional either co founder or first hire that was technical.
- 9:15Speaker 1: We wound up raising some funds through pitch competitions as
- 9:18Speaker 1: well as some angel investors to build out the app
- 9:21Speaker 1: with the dev team. But I think it's important to
- 9:23Speaker 1: note just getting even more granular here. You have a
- 9:27Speaker 1: nice you have an idea, you want to make it happen.
- 9:31Speaker 1: You say, oh, this should exist, You do some research,
- 9:33Speaker 1: you realize that it doesn't exist. Then you put together,
- 9:36Speaker 1: like you said, that plan. But a lot of people
- 9:39Speaker 1: jump to the conclusion that they need an app because
- 9:42Speaker 1: it's sexy. Right now, everyone has an app that way
- 9:45Speaker 1: to scale. But sometimes you really need to let the
- 9:48Speaker 1: market speak. We needed to make an app because students
- 9:51Speaker 1: at schools we're using this could do program quicker than
- 9:54Speaker 1: we could print out these alpha numerit codes. So we said, okay,
- 9:57Speaker 1: the market spoke, it's time to we invest in app
- 10:00Speaker 1: development so we can reach even more students. Depending on
- 10:03Speaker 1: your products, you really need to do a market analysis
- 10:06Speaker 1: if an app is necessary or not, because it is
- 10:08Speaker 1: time and money. Okay, cool. So what is you So
- 10:13Speaker 1: I'm assuming this is a business now? Correct it is? Yes? Okay?
- 10:18Speaker 1: Do you have an office someplace? Do you have a staff?
- 10:21Speaker 1: How does this work out? How does this work out? Yes?
- 10:25Speaker 1: Could be based in New York City. We're over here
- 10:28Speaker 1: on and Madison. We have a team of six people
- 10:31Speaker 1: working with us. So small team, but engaged and we're
- 10:34Speaker 1: looking forward to continuing to grow. So when you say
- 10:37Speaker 1: that small team, and I hope I'm not trying to
- 10:39Speaker 1: be knows. I'm just trying to lay out how you've
- 10:42Speaker 1: launched something which I which I'm a fan of, and
- 10:44Speaker 1: then also how you sustain it. So that team, this
- 10:48Speaker 1: is social media people and there is a digital people
- 10:51Speaker 1: in your team. What does that team consist of? Yes,
- 10:55Speaker 1: I've prided myself on hiring smarter people, so our social
- 10:58Speaker 1: media team are actually younger than me and more in
- 11:01Speaker 1: our target demographic because they know what's cool. Logan, How
- 11:11Speaker 1: old are your logan? I just wow, Okay you said that.
- 11:16Speaker 1: I have just stopped it. They're younger than me, like
- 11:18Speaker 1: you are, faty. So so you're twenty eight years old,
- 11:24Speaker 1: because I know you're thirty for thirty on the thirty
- 11:26Speaker 1: by Fords for education. So I met you was six six, Okay,
- 11:33Speaker 1: so you're eight now. So you're saying even at eight
- 11:37Speaker 1: that you in the world that you roll in, you
- 11:39Speaker 1: need to hire people younger than you, oh, just for
- 11:43Speaker 1: social media and then also who are qualified? I was
- 11:47Speaker 1: I'm constantly humbled by our teenage users that I no
- 11:50Speaker 1: longer know what's cool, whether it's in focus their atbus.
- 11:54Speaker 1: Uh they're brutally honest, which we're rutiful for. But my
- 11:57Speaker 1: ego takes a hit. So what do you feel that, uh,
- 12:00Speaker 1: that that learning curve for you? Because look, look at you.
- 12:03Speaker 1: You're smart. This is your brand, you're running it, and
- 12:07Speaker 1: but you're smarter than to save Rashawn, I'm gonna keep
- 12:10Speaker 1: people around me. They can't come and gage stay engaged
- 12:13Speaker 1: with the audience you're trying to build on. Correct because
- 12:16Speaker 1: you said thirteen is the youngest and you and people
- 12:19Speaker 1: participate all the way through college up to college. Through college,
- 12:23Speaker 1: we even have adult learners on the app, which has
- 12:25Speaker 1: been a lot of fun. Okay, cool and so so
- 12:28Speaker 1: because a lot of people don't do that. You know,
- 12:29Speaker 1: they target an audience and they think, well, you know,
- 12:32Speaker 1: I got some kids, and I can talk to my
- 12:34Speaker 1: kids at the house and they keep me in the
- 12:36Speaker 1: loop or they keep me the no. You're saying, no,
- 12:40Speaker 1: you need to have that life, that person that lives
- 12:42Speaker 1: at lifestyle, that person that understands the principles of success
- 12:46Speaker 1: with Kazoo, And that's where you're at right now because
- 12:49Speaker 1: a lot of people understanding Kazoo is an application that
- 12:52Speaker 1: recognizes and rewards students for their academic achievements through good
- 12:55Speaker 1: habits and kindness. Let's talk about the good habits, because
- 12:59Speaker 1: we talk about the academic mix, break down what the
- 13:01Speaker 1: good habits are, and let's talk about the kindness. What
- 13:04Speaker 1: is that? Yeah, it could do. We wanted to first
- 13:08Speaker 1: roll out with that academic achievements because everyone gets some
- 13:11Speaker 1: type of a report card. So that's what we proved
- 13:13Speaker 1: the concept with. But then again, there are focus groups
- 13:16Speaker 1: in the brand that we're building. We know that students
- 13:19Speaker 1: are so much more than just some marks on a
- 13:21Speaker 1: report card or tests, So we said, how do we
- 13:24Speaker 1: recognize and empower this well rounded students. So this is
- 13:27Speaker 1: anything from reporting acts of kindness, whether they like mediated
- 13:31Speaker 1: a fight or they achieved something in the debate team. Uh,
- 13:35Speaker 1: if they meditated. We've partnered up with companies as well
- 13:38Speaker 1: that promote an active lifestyle, so teachers will say, yes,
- 13:42Speaker 1: they did jumping jacks, this and that, and uh, we
- 13:46Speaker 1: just want to reward so that all around good habits,
- 13:48Speaker 1: because students are so much more than just grades. We
- 13:51Speaker 1: were back with more logan talking about could do amazing.
- 13:55Speaker 1: I'm a fan, logan, let's keep winning. I want to
- 13:57Speaker 1: make a conversation. You listen to money making casation on
- 14:00Speaker 1: the phone is the CEO of good Zoo and after
- 14:03Speaker 1: that rewards students for academic achievements and good habits and kindness. Um. Basically,
- 14:10Speaker 1: she's a ted X speaker. Was named to four thirty
- 14:12Speaker 1: under thirty and Education Um Magic Johnson thirty under thirty
- 14:16Speaker 1: two and the top female Globe Changers. Um, she's still
- 14:20Speaker 1: on the phone. Are you still there for me? Logan? Yes, Well, Logan, UM,
- 14:25Speaker 1: I contacted you through LinkedIn. I said, Logan, could you
- 14:28Speaker 1: do my show? And and you said yes, I would
- 14:30Speaker 1: do your show. And that's where a lot of the
- 14:33Speaker 1: technology works nowadays, through social media, through contacting creating relationships,
- 14:38Speaker 1: and that plays a big role in your brand. Correct correct, yes.
- 14:44Speaker 1: And with that being said, the idea of a half
- 14:49Speaker 1: million people, I should say students, I shouldn't say people,
- 14:53Speaker 1: students who are part of your platform. What is the
- 14:57Speaker 1: goal in four to six thousand schools, what is the goal?
- 15:03Speaker 1: The goal is really to serve as a tool of recognition.
- 15:07Speaker 1: I mean, rewards for grades are cool, but this in
- 15:09Speaker 1: no way is transactional. Our whole goal is to really
- 15:13Speaker 1: empower students who might not have that support system at home,
- 15:16Speaker 1: or the ones that do and just want that extra recognition.
- 15:19Speaker 1: Students are working really hard, uh, in this time of
- 15:22Speaker 1: instant gratification where everything the hundred and forty characters are
- 15:25Speaker 1: now through thirty on Twitter. UM, we wanted to bring
- 15:28Speaker 1: back that your academic journey is really worth it, and
- 15:32Speaker 1: even though it's a little bit slower and takes a
- 15:35Speaker 1: couple of years, someone's here along the way to cheer
- 15:37Speaker 1: you on Okay, now you was talking about some things
- 15:40Speaker 1: about fundraising the team building. Let's talk about fundraising. That's
- 15:44Speaker 1: I want to say. That's important because you reward students
- 15:47Speaker 1: based on their academics, achievements, their act of kindness, and
- 15:51Speaker 1: the good habits. Correct, So fundraising is very important. Yeah,
- 15:57Speaker 1: it was especially important for us um the because part
- 16:00Speaker 1: of our mission is streaming free for students. There's no
- 16:03Speaker 1: freemium model. There's nothing like hey, level up and get
- 16:06Speaker 1: this new version of the app. We are completely free.
- 16:09Speaker 1: Part of our missions to level the opportunity playing field,
- 16:12Speaker 1: so we had to get some fundraising early on to
- 16:14Speaker 1: the stain and and really grow our company. Now would
- 16:18Speaker 1: that being said, let's talk about this what exactly welco
- 16:22Speaker 1: us through the steps of If I'm a student, let's
- 16:24Speaker 1: say sixteen years old, and I hear about Kazoo, how
- 16:28Speaker 1: do I go about a dology? Go to an Apple store, downloaded?
- 16:33Speaker 1: How do I participate? Yeah? After you download it, you
- 16:38Speaker 1: can create your profile. It's very simple. It's kind of
- 16:42Speaker 1: like signing up to Instagram. And then the next step
- 16:45Speaker 1: is completely up to you. You could take daily trivia
- 16:47Speaker 1: to see how you earn could you cash um As
- 16:49Speaker 1: I mentioned before you earn a hundred, could you cash
- 16:51Speaker 1: adjust for signing up. That's just to test out what
- 16:54Speaker 1: a redemption looks like. And then it's optional, but you
- 16:57Speaker 1: can submit your report card, which is completely private it um,
- 17:00Speaker 1: there's no like peer to peer interaction on the app.
- 17:03Speaker 1: But then within twenty four hours you earned could utash
- 17:06Speaker 1: based on your g p A and if it's another
- 17:08Speaker 1: report card, then based on your improvement and um, you
- 17:11Speaker 1: go to the shop section you could redeem it for
- 17:14Speaker 1: whatever kind of reward that interests you. So this is
- 17:17Speaker 1: kind of like my Delta freaking Flyer or American Express points.
- 17:21Speaker 1: You know, I take those points, I go over there,
- 17:23Speaker 1: I see oh I want that, I want the TV,
- 17:25Speaker 1: or I want that laptop, or I want a gift
- 17:29Speaker 1: call to Delta Airlines and stthing like that. So that's
- 17:32Speaker 1: that's the same principle when you're talking about these points,
- 17:35Speaker 1: correct exactly. Okay, So just just just to get a
- 17:40Speaker 1: salivating which just what are some of the the prizes
- 17:43Speaker 1: of rewards that they can actually buy on the Kazoo app.
- 17:49Speaker 1: We have gift cards and the brands are either partners
- 17:52Speaker 1: or we purchase them outright because it's what the students
- 17:54Speaker 1: want to see the gift cards to leading brands. UM.
- 17:57Speaker 1: We also have something that's been a pleasant suppris as
- 18:00Speaker 1: are the opportunities the students they're saying with and gift
- 18:03Speaker 1: cards are great. We absolutely love it, but I'm worried
- 18:06Speaker 1: about this next scholarship or getting an internship. So then
- 18:10Speaker 1: we connect them with admissions officers from colleges to go
- 18:13Speaker 1: over their colleges UM admissions essays and quote unquote doesn't count,
- 18:19Speaker 1: but having an admissions officer help you through the application
- 18:23Speaker 1: process has been really cool to see in students are
- 18:25Speaker 1: earning that experience a little fun too. We had a
- 18:28Speaker 1: MLS professional soccer player shut down the stadium and kick
- 18:31Speaker 1: around a soccer ball with the students from West Philly,
- 18:35Speaker 1: which was really cool. Even put his name on the
- 18:37Speaker 1: jumbo tron and again just to emphasize the they're not
- 18:40Speaker 1: winning these things. These kids earned there because they had
- 18:43Speaker 1: good habits exactly. So it's really cool is to see
- 18:47Speaker 1: these light bulbs go off and of course the students
- 18:49Speaker 1: are thanking us, so we say, no, you earned this
- 18:52Speaker 1: because you're just an a And you see them I
- 18:54Speaker 1: don't know, walk with their had a little higher after
- 18:56Speaker 1: it which is really cool to see. Okay, now, did
- 18:59Speaker 1: you always want to be an entrepreneur? No, definitely not No.
- 19:06Speaker 1: Now what did you first of all with your entrepreneur Now,
- 19:10Speaker 1: what did you want to be? Then? I thought that
- 19:15Speaker 1: I was going to go somewhere with a really solid paycheck,
- 19:18Speaker 1: which I'm funny now and my background has been financed,
- 19:21Speaker 1: so I was going to go into investment banking and yeah,
- 19:27Speaker 1: and now that I am an entrepreneur, I couldn't imagine
- 19:29Speaker 1: doing anything else. But I think it's really important to note,
- 19:32Speaker 1: especially with all of these motivational means, and of course
- 19:35Speaker 1: they're important, but the entrepreneurship is getting a little convoluted,
- 19:39Speaker 1: Like it's not that like crazy flashy lifestyle. It's a
- 19:42Speaker 1: lot of stress. It's a lot of what I like
- 19:44Speaker 1: to say, a welcomed pressure. But it's not a nine
- 19:46Speaker 1: to five like it's the progress of your company is
- 19:49Speaker 1: up to you. I love that logan. I love that
- 19:53Speaker 1: you know you're going, okay, it's not a nine to five.
- 19:56Speaker 1: It's no no noverin Winever Because I think I think
- 20:01Speaker 1: I contacted you over the weekend or something like that.
- 20:04Speaker 1: You responded back to me going, okay, I do it,
- 20:06Speaker 1: you know with through our profile TRD to check me out.
- 20:09Speaker 1: Though you had to check me out, you know, Rashan,
- 20:13Speaker 1: who is this guy? I remember you would to check
- 20:16Speaker 1: out my profile? Did she called me back? Me back?
- 20:19Speaker 1: Why do your show? I've checked out your profile? Everything
- 20:24Speaker 1: I love? I love. But that's what this is all about.
- 20:27Speaker 1: Your brand. It's about looking at something to associating yourself
- 20:31Speaker 1: with with with the participants that can move your brand forward,
- 20:34Speaker 1: that connect the dots for you. That's why I always
- 20:37Speaker 1: tell people this business is about relationships. It's about who
- 20:40Speaker 1: you know. They can they can make you and brand
- 20:44Speaker 1: you and extend your reach. And that's what this show,
- 20:46Speaker 1: Money Making Conversations is all about. Extending to reach, extending
- 20:50Speaker 1: information about your product because your product is amazing. Like
- 20:55Speaker 1: when I when I first met you and met Trevor
- 20:57Speaker 1: and do Dennis Brownie, a good friend of mine out
- 20:59Speaker 1: of New York City. You know, it was like an
- 21:02Speaker 1: eye opened it for me because I realized that your
- 21:04Speaker 1: product does communicate with young people. Now let me ask
- 21:08Speaker 1: you this. So this is Rushan McDonald. I have all
- 21:11Speaker 1: I have a potentious sponsor that I could bring to you.
- 21:16Speaker 1: How does that work? Yeah? Well, first and that's that's
- 21:22Speaker 1: I can't tell your name, but that's a very very
- 21:24Speaker 1: serious statement. I do have a potential sponsor I can
- 21:28Speaker 1: bring to you. How do I make that work? Let's
- 21:30Speaker 1: tell the world on the air, how does that work? Yes? Well, yes,
- 21:43Speaker 1: what could do does is we we really help them
- 21:45Speaker 1: the mission of being free for students. But at the
- 21:47Speaker 1: same time, we're unapologetically for profit. We are a sea corps,
- 21:50Speaker 1: so we generate our revenues by serving as a marketing
- 21:52Speaker 1: tool generations. He's going to make up over consumers. They
- 21:57Speaker 1: are coming in strong, and they are technologically they can
- 22:00Speaker 1: sniff ups. We could we have the trust from them.
- 22:05Speaker 1: Just keep it real with that. But that's a funny
- 22:08Speaker 1: part about you, Logan, Okay, you you were really straight
- 22:11Speaker 1: and kind of like you you snap your answers all
- 22:15Speaker 1: snappy evers. Now I'm talking about money. You pushed your
- 22:18Speaker 1: in it just a little bit further. I'm gonna keep
- 22:21Speaker 1: it real, Rashan, I'm gonna keep yourn't hear that earlier
- 22:24Speaker 1: I did keep the real conversation. Now we're talking about sponsorship,
- 22:27Speaker 1: which is why you make your product work, which which
- 22:29Speaker 1: tells me why you all successful, Because there is another
- 22:32Speaker 1: gear that you're willing to shift in to make people
- 22:35Speaker 1: understand the value of your product. And that's what I
- 22:38Speaker 1: wanted to hear, because I feel your product is a
- 22:40Speaker 1: valuable tool because it's already based on loyalty, it's already
- 22:44Speaker 1: based on engagement, and already if I'm if I'm a
- 22:46Speaker 1: potential sponsor and advertiser, I know I can get kids
- 22:49Speaker 1: who are forward thinking kids and I also had that
- 22:53Speaker 1: entrepreneur mindset, and their kids across generational kids creates from
- 22:57Speaker 1: all different communities. I know why Rashane McDonald it's going
- 23:01Speaker 1: to bring his sponsorship to kods to I'm just happy
- 23:04Speaker 1: to allow you to continue selling me. Sell me, someone,
- 23:07Speaker 1: sell me some thank you. Well. When it comes to
- 23:12Speaker 1: our specific products, we have just the general like advertising
- 23:16Speaker 1: on the app, but then we also have custom surveys.
- 23:18Speaker 1: So a really strong point with this is we remain
- 23:21Speaker 1: transparent to our kids. We have Trivia, which is like
- 23:24Speaker 1: SAP prep, but then the custom surveys um any brand
- 23:27Speaker 1: has picked up like streaming habits from kids, but kids
- 23:31Speaker 1: know that that information is going to go straight to
- 23:33Speaker 1: our brand sponsor, and the kids earned Cryspy cash for participating.
- 23:37Speaker 1: We also collect the data, so I can tell you
- 23:39Speaker 1: that a student UM in the Northeast to the female
- 23:42Speaker 1: who excels and stems UM goes for these products over
- 23:45Speaker 1: those products. But the students are opting in and they
- 23:47Speaker 1: know that they're anonymized. Information is going because they're helping
- 23:50Speaker 1: with their opinions. They have to have customized games and
- 23:53Speaker 1: specific cohort. So if you wanted to sponsor specific like
- 23:56Speaker 1: geolocated area, let's say Philadelphia and so school really needs
- 24:00Speaker 1: a three D printer, we can get your brand in
- 24:03Speaker 1: front of those students and also showing that you have
- 24:06Speaker 1: community initiatives while supporting education. Wow, that sounds like something
- 24:12Speaker 1: that you really like. You said they use their word granular.
- 24:15Speaker 1: You really get really authentic with who you because you
- 24:18Speaker 1: said some key things like stem also being able to
- 24:21Speaker 1: identify specifically who that who that potential person who wants
- 24:25Speaker 1: to get engaged with that particular product is involved. So
- 24:28Speaker 1: there's there's a there's a business side, there is a
- 24:32Speaker 1: motivational side, and there is an engagement side that you're
- 24:36Speaker 1: offering with Kadzoo. Correct, correct, definitely cool. I'm on the
- 24:41Speaker 1: phone with the CEO of Kazoo. That's an application just
- 24:45Speaker 1: an app, a very popular app, over five hundred thousand
- 24:48Speaker 1: or half million students on the platform and it's over
- 24:52Speaker 1: in over forty six thousand schools. Logan I want to
- 24:55Speaker 1: thank you for calling my show, and I really admire
- 24:58Speaker 1: what you're doing. You. I'm a fame, So when they're
- 25:01Speaker 1: out fire, I will be my staff contacting you because
- 25:04Speaker 1: I want to get a media kit from you, a
- 25:06Speaker 1: sponsor media kit so we can move forward. Okay, already fantastic.
- 25:10Speaker 1: Thank you so much for the opportunity, and we will
- 25:13Speaker 1: talk so alrighty just money making conversations. Listening makes us smarter,
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