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Latest / A Phil Svitek Podcast - A Series From Your 360 Creative Coach

Ditch KPIs—Real Impact Can’t Be Measured

We’ve been conditioned to think that if we can’t measure it, it doesn’t matter. But what if the opposite is true? What if the most meaningful things—art, kindness, justice, human connection—can never be captured in numbers?In this episode, I argue that we need to do away with KPIs entirely because they’ll never truly measure real impact. I reference Loretta Ross and her work on “calling in”, share my own experiences—like a book I discussed in my monthly book club (https://youtu.be/vPgWM5rOFqA?si=W3sJ1GFyVvsLC1Xt) and the premiere of my second film—where the ripple effect of our actions is…

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