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From Concrete to $15M Online Sales: Matthew Stafford of Build Grow Scale on E-Commerce Growth, CRO+, Scaling Teams, Cash Flow Challenges, and the Real Mindset Behind Long-Term Business Success. (Episode 761 - Matthew Stafford)
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Matthew Stafford, founder of Build Grow Scale, shares his journey from running a commercial contracting business to generating over $15M in e-commerce sales. He explains how data, analytics, and user experience—not just CRO—drive predictable growth. Matthew opens up about cash flow stress, scaling teams, and hard lessons from rapid growth. He also dives into mindset, self-belief, and why the business owner is often the real bottleneck. A must-listen for entrepreneurs serious about sustainable, long-term success…
The skinny
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