Facts Tell People What Matters. Stories Make them Feel It.

Church Staff Book Club · Sep 15, 2026 · 31m

You can have the best content in the room and still lose the room. But the right story, even a short one, can turn a hostile audience into a leaned-in one before you've said anything else of substance.In this episode, Jonathan Malm and Jason Young dig into Chapter 8 of Likable Leader, making the case that storytelling isn't just a communication skill; it's one of the most powerful trust-building tools a leader has. From why Jason opens every emotional intelligence workshop by admitting he was once told he had none, to why announcements at church consistently fail, to the carrot costume that…