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Why Distributors Are So Great at Build the Wrong Websites
As we mentioned in the recent Distribution Strategy Group article How to Build a Doomed Website, the future is now and digital capabilities are essential. Yet many distributors still don’t see the value of investing in a high-quality website. This episode delves into why and how distributors build the wrong websites. Distributors are looking for the payoff in an ecommerce investment and, if they don’t see one, they count it as unsuccessful. The problem with this way of thinking is that if distributors make plans based on forecasts that show limited ROI, they might decide to spend less and…
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