Trust and Farm Advice with Dr Ruth Nettle
What makes farmers change? And what holds them back? Our guest this week, Dr Ruth Nettle, has spent 25 years studying just that. Ruth has spent her career looking into how people in agriculture learn, adapt, and lead.Now leading the Rural Innovation Research Group at the University of Melbourne, Ruth has seen how agricultural extension, advisory networks, and rural communities have evolved through time. In this episode, she and Ferg chat about trust, workforce challenges, and what the future of extension looks like in a more commercial and tech-driven world.They talk about what makes a great…
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