Latest / The Steve Harvey Morning Show / Ri-Karlo Handy Full Interview

Transcript

Ri-Karlo Handy Full Interview · The Steve Harvey Morning Show

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Speaker 1: heart or text I Heeart to five hundred, five hundred.
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Speaker 1: My next guest is on the line. Let's bring them
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Speaker 1: on board. A long time we talked, we talked through LinkedIn,
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Speaker 1: but it's great because we go all the way back
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Speaker 1: to Los Angeles, back in the day. My next guest company,
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Speaker 1: sun Wise Media, strongly believes that there is a void
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Speaker 1: or television of family friendly and aspirational programming directed to
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Speaker 1: African American viewers the field of voids. Sun Wise Media
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Speaker 1: produces and distributes original and acquired content to broadcast on
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Speaker 1: cable and s P o D platforms all over the world.
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Speaker 1: Please welcome to Money Making Conversation with Carlo Handy. Hi
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Speaker 1: Don Carlo, Yes, how you first of all work of
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Speaker 1: the Rashan mcdale's New World where you met me back
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Speaker 1: in the l a days. How you doing, Yeah, I'm good,
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Speaker 1: I'm good. How are you this morning? I'm really good.
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Speaker 1: Before we get started, please tell everybody about about I
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Speaker 1: kind of like summarized it in the intro, but somewhat
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Speaker 1: sun Wise Media what is that? And then we're gonna
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Speaker 1: talk about your journey to get into some Wise Media. Yeah.
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Speaker 1: So some Wise Media is a you know, production company's studio,
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Speaker 1: but we specialize in syndicating content. And what that means
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Speaker 1: is we create our own content. We own the content
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Speaker 1: we create, and we distributed to stations around the country
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Speaker 1: um for for consumers to view basically skipping over that
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Speaker 1: going to the network process, going straight to the station's
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Speaker 1: absolutely because you have that you because you've developed what
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Speaker 1: they say, the resume of respect because you know it
2:57
Speaker 1: was that Bouncing network. So please just tell everybody exactly
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Speaker 1: what Bounce network is and the and the and the
3:02
Speaker 1: media reach abounds. Yeah. So I started um A bounced
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Speaker 1: about it a year after they got established doing um
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Speaker 1: doing all the original programming and and you know, over
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Speaker 1: the last five years that company grew a lot from
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Speaker 1: twenty two million homes too, I believe in you know,
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Speaker 1: up in the eighty plus million homes now. Um and
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Speaker 1: you know, just getting a lot of attraction and popularity
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Speaker 1: over the years while I was there, and you know,
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Speaker 1: created several shows they're like Saints and Centers and helped
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Speaker 1: do um um a lot of the sitcoms that Bentley
3:38
Speaker 1: Evans does over there and um and brought the Trumpet
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Speaker 1: Awards over there. So we just you know, we're able
3:43
Speaker 1: to do a lot of different things that to to
3:45
Speaker 1: create an offering for mainly audiences that watched TV over
3:49
Speaker 1: the air, you know that don't have cable, and you
3:52
Speaker 1: know there's some cable coverage every in some areas, but
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Speaker 1: mostly you know, for the viewers that are over the
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Speaker 1: air that didn't have any African American programming, you know
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Speaker 1: that they could watch. Well, that's important that you said,
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Speaker 1: because you know, that's the first time I heard that,
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Speaker 1: because of the fact that this because your shows basically
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Speaker 1: you know, at Antana, you you don't have to go
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Speaker 1: through a cable service because we're all tied to the
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Speaker 1: direct TV. It feels like it is okayble, but you're
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Speaker 1: saying that it's basically free TV, right exactly exactly I mean.
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Speaker 1: And you know, most free TV is uh you know,
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Speaker 1: also available on cable and some but but but but
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Speaker 1: you know, just like uh, you know, your radio show
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Speaker 1: for instance, if you're driving in your car, if you're
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Speaker 1: on a terrestrial station, you get it for free, you
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Speaker 1: know what I mean. And so that that's a value
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Speaker 1: to a lot of people. You know, not everybody has,
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Speaker 1: you know, a hundred dollars of months to pay for cable.
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Speaker 1: So so that that's you know, and not only and
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Speaker 1: not not only that. Nowadays people are choosing the stream
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Speaker 1: and do other things, um, and so the free offering
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Speaker 1: of over the air to rest your rad l n
5:00
Speaker 1: t V is a supplemental to we know, whatever they're
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Speaker 1: getting all the card from Netflix or who or whatever. Okay,
5:06
Speaker 1: like Will the Fall with the CEO of Sunwise Media.
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Speaker 1: You know, he was former senior vice president of Original
5:13
Speaker 1: program for Bounce TV. And I always feel like, you know,
5:16
Speaker 1: I'm always getting educated on my show because of the
5:18
Speaker 1: fact that when you say that, I really didn't realize
5:21
Speaker 1: that was the case, because, like I said, I'm tied
5:24
Speaker 1: into direct TV, I'm tied into either Warner Cable or
5:28
Speaker 1: Cox or Infinity. So I've always just felt I was
5:31
Speaker 1: on cable. But you're saying that Bounced TV that was
5:33
Speaker 1: one of the strong selling points is that, like you said,
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Speaker 1: there's a difference between terrestrial and there's a difference between
5:40
Speaker 1: X and radio service through serious and that's what one
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Speaker 1: of the advantages in which enhanced the growth of the
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Speaker 1: Bounced TV network. Now, because you now have that relationship,
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Speaker 1: does that give you an end to be one of
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Speaker 1: these people you can take programming back to Bounce, to
5:55
Speaker 1: to to to UH to get on their their network.
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Speaker 1: Are that's just one of the assets that you have
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Speaker 1: in your tool box. Well, I mean over the over
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Speaker 1: the years, you know, I worked with BT, I worked
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Speaker 1: with v H one, you know, I worked with UM
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Speaker 1: a lot of a lot of different stations. And so
6:11
Speaker 1: will build a network of build a network of folks
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Speaker 1: that I can reach out to over the years for
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Speaker 1: different circumstances, and that that that's one of my assets.
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Speaker 1: But ultimately the reason why I created the syndication UM.
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Speaker 1: This this UH the model that I'm doing now with
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Speaker 1: with the programming. You know, I'm not the first to
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Speaker 1: do it by far, but I feel like, you know,
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Speaker 1: the it gives me a little bit more leverage not
6:34
Speaker 1: to have to go to too many middlemen to get
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Speaker 1: my my content on television. You know, one of the
6:40
Speaker 1: one of the things I'm doing now is more of
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Speaker 1: a business to business strategy where I'm offering value to
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Speaker 1: these stations for it with my content. And you know,
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Speaker 1: in exchange, you know, we get to share and split
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Speaker 1: into in the in the in the revenue of that content. So, okay,
6:56
Speaker 1: now you get into the business side, you know, Rashan
6:58
Speaker 1: just gut it up on the mic phone now, you know,
7:01
Speaker 1: because it's money making conversations. Now call now, let's talk,
7:05
Speaker 1: let's talk. Let's just tell everybody about this young man. Okay,
7:08
Speaker 1: because when you when you become the vice president of
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Speaker 1: a network like Bounce TV, everybody got a TV idea,
7:16
Speaker 1: everybody pitching to you. Now you have a successful production company,
7:20
Speaker 1: it's the same thing. How do how does an individual
7:23
Speaker 1: who's listening to the show, who probably hear it on
7:26
Speaker 1: podcasts or here on series exam or here their live
7:29
Speaker 1: right now, how do they pitch shows to your production company?
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Speaker 1: And how do they get to your production company? Sunwise
7:36
Speaker 1: the media, Yeah, you can. Anybody can go to some
7:39
Speaker 1: wise media dot com. And you know, you just cook
7:42
Speaker 1: the contract us and send a note about what you're
7:44
Speaker 1: trying to do. We we we typically UM you know,
7:48
Speaker 1: look to have agents or you know, people that we
7:52
Speaker 1: know contact us to solicit content UM because you know
7:56
Speaker 1: it should be overwhelming. You know a lot of people
7:58
Speaker 1: have ideas. It's and then one more time, a lot
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Speaker 1: of people got ideas and they act like you stole
8:04
Speaker 1: the idea if they pitch it to and not only
8:09
Speaker 1: and not only that, though, I think that a lot
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Speaker 1: of people have you know, here's what happens. There's a
8:15
Speaker 1: term in our industry called m O P or MOP
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Speaker 1: most often pitched. You know that there's a there's uh.
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Speaker 1: You know, a lot of people have these ideas, these
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Speaker 1: epiphanies in their sleep. They wake up they're like, oh,
8:28
Speaker 1: this is a great TV idea, but they miss they
8:31
Speaker 1: missed a step. They don't research if it's been done before,
8:34
Speaker 1: or maybe why it doesn't exist already. And there's a
8:38
Speaker 1: lot of different reasons why certain shows don't exist. But
8:40
Speaker 1: you know, you'd be surprised how often I get pitched
8:43
Speaker 1: the show that's are either already on TV or it
8:46
Speaker 1: was on TV five years ago, um and um and
8:50
Speaker 1: and and and then or you know it's in development
8:52
Speaker 1: right now. You just gotta have the right sauce. So
8:55
Speaker 1: I would say this to most people. If you have
8:57
Speaker 1: an idea, you know TV, selling TV shows is not
9:01
Speaker 1: just about the idea. You have to package it. So
9:04
Speaker 1: you know, packaging it means get you know, assigning a
9:07
Speaker 1: talent to it, or a producer that's well known, or
9:11
Speaker 1: a um or some kind of unique access, especially in
9:16
Speaker 1: reality TV. You know, some kind of unique assets that
9:19
Speaker 1: only you have and that's your show. Those elements make
9:23
Speaker 1: up the show, not the idea. Okay. So a guy
9:25
Speaker 1: like Roshan McDonald, you know, people always coming to me
9:28
Speaker 1: and I always because I'm developing shows. Let's do a scenario,
9:31
Speaker 1: and how would I come to your company and say,
9:36
Speaker 1: are you looking for a certain type of TV show
9:39
Speaker 1: like you did mention r John mores drop this year
9:41
Speaker 1: with your reality shows? What are you looking for? I
9:44
Speaker 1: hear the word family friendly, I hear original content? What
9:47
Speaker 1: are you looking for? Just to just to stop people
9:50
Speaker 1: just for just throwing I got the next American idol.
9:53
Speaker 1: I got the because because let's let's be real about it.
9:56
Speaker 1: Because he already says that his success is bates on budgets,
10:00
Speaker 1: bringing in shows as a certain cost factor, and also
10:04
Speaker 1: being able to a timeline. It's a it's something that
10:07
Speaker 1: you know byron Isline has mastered. Is something that that
10:11
Speaker 1: that Tyler Perry has mastered and and people are using
10:15
Speaker 1: that model consistently. Bounces Masters along with Bentley Evans, has
10:19
Speaker 1: mastered that and created some very successful sitcoms on Bounce Network.
10:23
Speaker 1: If you don't know Bentley Evans, he created Martin, he
10:26
Speaker 1: created Jamie Fox. So we're talking successful people in this
10:29
Speaker 1: business who have who have been at one level financially
10:33
Speaker 1: realize these models works at this this model works at
10:36
Speaker 1: this level. Tell us how what do we bring to
10:38
Speaker 1: you to get your attention at Sunwise Media. Well, I
10:44
Speaker 1: like things that aren't necessarily always on already on TV.
10:49
Speaker 1: You know, I don't want to do a version of
10:51
Speaker 1: something else. So so if it hasn't been televised, if
10:56
Speaker 1: it hasn't been exploited in a way where where no one,
11:01
Speaker 1: you know, where there's an audience for it, but they
11:03
Speaker 1: haven't been able to see it on TV, That's that's
11:05
Speaker 1: what I wanna That's what I want to talk about.
11:08
Speaker 1: Um In addition to that, you know, one of the
11:11
Speaker 1: one of the things that we've done is, for instance,
11:13
Speaker 1: we partnered with another UM entity called Sore Radio to
11:19
Speaker 1: do the Gospel Radio Awards and we shot that uh
11:23
Speaker 1: this past month in in Chicago and now will be
11:27
Speaker 1: coming out in fourth quarter. And but that's a unique thing.
11:29
Speaker 1: It's an event that already was happening, and you know,
11:33
Speaker 1: we brought our cameras, we brought our know how to
11:35
Speaker 1: get it produced, and now that's gonna be something that
11:37
Speaker 1: we do annually. UM. They're in the Chicago area, and
11:41
Speaker 1: so this year we had Michelle Williams, we had Donald Lawrence,
11:45
Speaker 1: we had um uh Le, Andrew Johnson, has Karia Walker,
11:49
Speaker 1: Jack Harrison, and so all these folks were already in place.
11:53
Speaker 1: And so when when we had that when when the
11:56
Speaker 1: when they approached me about syndicating that award show, That
12:00
Speaker 1: wasn't like it wasn't like I had to figure it
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Speaker 1: out from scratch. It wasn't like having an idea, but
12:05
Speaker 1: he actually had something that was happening and there was
12:08
Speaker 1: a timeline, there was a deadline, and we came up
12:10
Speaker 1: with a strategy to produce it on a consistent basis.
12:14
Speaker 1: Back I thought we're gonna be back with your money
12:16
Speaker 1: Making conversation because I wanted to talk about that syndication
12:19
Speaker 1: and talk about new shows and original shows and obtaining shows.
12:23
Speaker 1: On money Making Conversation, The CEO of Sunwise Media Recallo Handy. Hi,
12:32
Speaker 1: This ra Sean McDonald, and you're are listening to money
12:34
Speaker 1: Making Conversations on the phone is a recaller. Handy most
12:38
Speaker 1: recently served as Senior Vice President of Original Programming for
12:41
Speaker 1: Bounce TV, where he participated in the creation and production
12:45
Speaker 1: of many of the network's top shows, drama, sitcoms, musical specials,
12:49
Speaker 1: stand up specials, and unscripted content. He served as an
12:53
Speaker 1: EP or executive producer of the networks hit drama Saints
12:57
Speaker 1: and Centers, which I watched on Sunday's and the popular
13:00
Speaker 1: sitcoms Man and Wife which is David Tamlerman Family Time
13:05
Speaker 1: and in the Cut. These shows produced and created by
13:08
Speaker 1: Bentley Evans, but there also one of his specialties is directing, talent,
13:12
Speaker 1: telling stories, editing something out of nothing. Please welcome back
13:15
Speaker 1: to the show. Uh. The CEO of sun Wise Media
13:18
Speaker 1: recall O Handy, how you don't recall I'm doing well?
13:22
Speaker 1: Thank you for that introduction, he recall, I'm laying you
13:25
Speaker 1: out now, I'm lay you out. Well, you know the
13:30
Speaker 1: thing about this is that when you when you come
13:32
Speaker 1: on this show, because there's never been a show like
13:34
Speaker 1: this that really goes into kind of like talking to
13:37
Speaker 1: people behind the scenes, the really the movies and shakers
13:40
Speaker 1: of why these shows get on TV. But again, but
13:42
Speaker 1: but then you are the busiest people in the industry
13:46
Speaker 1: because you have to because, like they said, everything that's
13:49
Speaker 1: you're throwing the wall does not stick, and television there's
13:52
Speaker 1: a big example of that because you can be I
13:54
Speaker 1: always tell people, do not buy a new car when
13:56
Speaker 1: your show starts, because you never know if it's gonna
14:00
Speaker 1: hang in there and ride out a long term opportunity.
14:02
Speaker 1: So so when you when you see these opportunities. Was
14:05
Speaker 1: talking about the gospel show that, like you said, it
14:08
Speaker 1: was an original programming that you was able to come
14:10
Speaker 1: in and put your production gears around it, and now
14:13
Speaker 1: it's syndicated on TV. Is that Are you looking for
14:16
Speaker 1: projects like that or I'm just trying to let the
14:19
Speaker 1: people out there know because there are a lot of
14:21
Speaker 1: like like Black Black Girls Rock was kind of like
14:23
Speaker 1: that for b E. T. It was a show that
14:25
Speaker 1: was already being done, being done on the regular basis,
14:28
Speaker 1: and BT just came down there and wrapped their media
14:31
Speaker 1: arms around it, and now is one of the most
14:33
Speaker 1: popular shows on b ET. And that's the same thing
14:36
Speaker 1: you did with this gospel show that's being hosted by
14:39
Speaker 1: Michelle Williams. Correct correct, correct, And And that's really you know,
14:44
Speaker 1: the main thing that we want to do is really
14:47
Speaker 1: build our business around these these annual events. And then
14:51
Speaker 1: there's also you know, some film projects and some um,
14:55
Speaker 1: some other things that we do that are more longer
14:58
Speaker 1: term processes to develop up and get distributed. But but
15:02
Speaker 1: but the main thing I'm doing are these quarterly and
15:05
Speaker 1: annual specials um and you know, right right right now,
15:08
Speaker 1: we have Unsolved History airing, which is another quarterly special
15:12
Speaker 1: we did in April that's still airing in different markets
15:16
Speaker 1: all the way to the end of May, basically about
15:19
Speaker 1: Martin Luther King Jr's um brother, A d King in
15:23
Speaker 1: his death. Yeah, so let me ask you this now
15:27
Speaker 1: because I want to. I really wanted. One thing I've
15:30
Speaker 1: learned about this show and mature as a person trying
15:32
Speaker 1: to gather information, is that you're doing something that's unique
15:36
Speaker 1: in the stuff that, Like I said, there are other
15:38
Speaker 1: people are doing it, but you're doing syndication, which is
15:41
Speaker 1: also not so much network, which is not so much
15:44
Speaker 1: the Netflix, which is the popular streaming network. We have
15:48
Speaker 1: an Amazon out there, you have Hulu. So what's exactly
15:51
Speaker 1: a syndication Because a show, one of your show can
15:54
Speaker 1: appear on NBC compear on the CBS network, and appear
15:58
Speaker 1: on a c W network. That's what's syndication. Why is
16:01
Speaker 1: that a popular form of distribution? Well, a lot of
16:06
Speaker 1: people don't realize that when you're watching you know, your
16:08
Speaker 1: local CW or your local ABC, you know they don't
16:13
Speaker 1: program twenty four hours of television. You know, CW, for example,
16:17
Speaker 1: generally has about four hours of programming per day. So
16:20
Speaker 1: if you're that local station, you know you you have
16:23
Speaker 1: some news, right, you do your your afternoon news, you
16:26
Speaker 1: do your evening news, but beyond that, you have to
16:28
Speaker 1: fill the rest of the program And so a lot
16:30
Speaker 1: of your daytime television is syndications. So a lot of
16:34
Speaker 1: your talk shows, your court shows, those are owned by
16:36
Speaker 1: companies like mine, and we produce them and we make
16:39
Speaker 1: a deal with various stations, which is why I like
16:42
Speaker 1: the show like Judge Duty, doesn't come on the same
16:44
Speaker 1: channel at the same time, the same you know, um
16:48
Speaker 1: place in every city. It's a different deal in every city.
16:51
Speaker 1: And so that's that's how that's how I distribute my content,
16:55
Speaker 1: you know, direct to the stations. There's a few station
16:56
Speaker 1: group relationships that I have and and and they syndicate
17:01
Speaker 1: our content and we rely heavily on our partnerships to
17:04
Speaker 1: deliver the content. And one thing I'll say that I
17:07
Speaker 1: think I failed to mention earlier about the content that
17:10
Speaker 1: we produced is we're really serving you know, the African
17:13
Speaker 1: American audience family content. That's that there's really an area,
17:16
Speaker 1: um that's underserved. You know, when I turned on the
17:19
Speaker 1: TV to like, you know, share certain things with my
17:22
Speaker 1: kids about our story, about about about African American family life,
17:26
Speaker 1: you know, I don't see a lot of that on television.
17:28
Speaker 1: And so this these are the kind of this is
17:31
Speaker 1: the kind of content. I'm focused on. Content that really
17:33
Speaker 1: is uh African American skiering content. But for the whole
17:36
Speaker 1: family that's really important because my whole career has been
17:40
Speaker 1: African American programming. When I first started writing sitcoms with
17:44
Speaker 1: Steve Harvey, on ABC and Me and the Boys. Then
17:47
Speaker 1: I went to Parents who over Robert Townsend, and I
17:50
Speaker 1: went to the artistiny O Hall sitcom, and I went
17:52
Speaker 1: to the Sister Sister six sitcom with Tier and Tamara Maori.
17:56
Speaker 1: Then I went to the Jamie Foxx Show on w
18:00
Speaker 1: and then I went over to the Monique Show, which
18:02
Speaker 1: was The Parkers at the time. So and then of
18:05
Speaker 1: course I managed Steve Harvey. So I understand exactly what
18:08
Speaker 1: you're saying. And my goal has always been, and my
18:10
Speaker 1: reputation has always been family friendly programming, programming that you
18:14
Speaker 1: can sit down with your kids, And basically that's been
18:16
Speaker 1: my legacy. I get a kick out of people telling
18:20
Speaker 1: me they grew up watching my programming. And I feel
18:22
Speaker 1: that the area that you're reaching into does change in effect,
18:26
Speaker 1: not only just adult lives, but children lives going up.
18:30
Speaker 1: And I think that's important that you're doing that. Recall,
18:32
Speaker 1: I want to I want to just say, don't, don't
18:34
Speaker 1: don't lose that mission, my friend, now appreciate you. Now,
18:39
Speaker 1: with that being said, what's what's coming down the pike?
18:42
Speaker 1: Anything else? Is anything you you're pitching anything coming on
18:45
Speaker 1: this weekend that we should be looking at this part
18:47
Speaker 1: of your brand. Yeah, well I think the Unsolved History
18:52
Speaker 1: without Gordon is making it round. So it's gonna air
18:55
Speaker 1: um in New York on It's gonna air in New
18:59
Speaker 1: York UM on the twenty six on this Saturday. UM.
19:03
Speaker 1: And then we have some productions, some things in production. UM.
19:07
Speaker 1: You know, we're actually gonna be be bringing into next
19:10
Speaker 1: year domino tournaments into television as well. Come on nine,
19:14
Speaker 1: Come on nine. I'm gonna so many people have tried
19:18
Speaker 1: to do that, man, because of your calls. You know, Spade,
19:20
Speaker 1: you know poker, Poker's big, you know, bowling is big
19:24
Speaker 1: on TV. Poker's big on two. So how are you
19:27
Speaker 1: gonna pull off this domino tournament? I really because I'm
19:31
Speaker 1: will be right there, man, because you know, because Steve
19:34
Speaker 1: and I at the Neighborhood Awards, we always had domino tournaments.
19:37
Speaker 1: In fact, in l A, we started domino tournaments back
19:40
Speaker 1: in two thousand, two thousand three, and I just and people,
19:43
Speaker 1: we we just could never figure out. And I think
19:46
Speaker 1: b Et tried to do a domino tournament on the
19:48
Speaker 1: air to say that you're trying to do that today. Man,
19:51
Speaker 1: I commend you, man, because you know there's an audience
19:55
Speaker 1: out there for that. Yeah. Well, I'm actually we actually
19:59
Speaker 1: just the partnership with you the other Universal Domino League
20:03
Speaker 1: and they do nine events a year, and we actually
20:06
Speaker 1: have an event this summer this weekend in Las Vegas
20:10
Speaker 1: and will be by streaming. So if you follow um
20:13
Speaker 1: um Universal Domino League or follow some wise Media or
20:17
Speaker 1: at Ricarlo um, I will definitely be posting up information
20:22
Speaker 1: on that. And um you know we we we hope
20:25
Speaker 1: to get the first UM special on the air by
20:28
Speaker 1: by first quarter nineteen. Well you know, well, you know
20:31
Speaker 1: you could put some celebrities in that. Man, get Crazy,
20:34
Speaker 1: Anthony Anderson, Steve Hoggs, all these folks that think they
20:37
Speaker 1: can play domino. So you know there will be no
20:39
Speaker 1: shortage of athletes and celebrities they want to be a
20:42
Speaker 1: part of this. So so I'm a champion for you
20:45
Speaker 1: to continue with that because it's just been waiting to
20:47
Speaker 1: happen and nobody has successfully poured it off. And I'm
20:51
Speaker 1: glad that you've tied to a professional league because that's
20:54
Speaker 1: what they do. Yeah, exactly, and so we we have
20:57
Speaker 1: all the all the elements to to kind of make
20:59
Speaker 1: it happened. We just need to you know, all get
21:04
Speaker 1: all get behind it in a way where there's not
21:06
Speaker 1: a lot of middlemen to stop it, you know what
21:09
Speaker 1: I mean. So that's what happens a lot of these networks,
21:11
Speaker 1: you know, you know, for example, a lot I give
21:13
Speaker 1: a perfect example, like with Saints and Centers. You know,
21:16
Speaker 1: no one know that that idea had been out there
21:19
Speaker 1: for a long time, and and until until we started
21:23
Speaker 1: to go down that path and actually decided to make
21:25
Speaker 1: it happen. You know, no one wanted to. Everyone was
21:28
Speaker 1: to stay away from a drama about the church, even
21:31
Speaker 1: though that's where most of the drama is um And
21:34
Speaker 1: so you know, I'm making those kind of strides in
21:36
Speaker 1: the areas that you know either have been difficult or
21:39
Speaker 1: you know, road less traveled. Well, I'm on the phone
21:42
Speaker 1: with an Oakland kid, Oakland native, you know, Rise Up
21:46
Speaker 1: Oakland because they rise it up in syndication Rising Up
21:49
Speaker 1: and in uh the TV syndication. I'm just happy for you.
21:53
Speaker 1: I'm glad that I contacted you through LinkedIn and how
21:56
Speaker 1: much of social media playing in your and your business
22:00
Speaker 1: in your format, because I definitely want to post your
22:03
Speaker 1: event in Vegas on my social media because I'm a fan.
22:06
Speaker 1: I want to promote. I want you to win in
22:08
Speaker 1: that area because, like I said, I've been sitting on
22:10
Speaker 1: the top of it for like fifteen years and hadn't
22:13
Speaker 1: have not been able to figure it out. And for
22:15
Speaker 1: you to be moving forward in that direction with the
22:17
Speaker 1: Domino Tournament, I want to at least say I helped him.
22:20
Speaker 1: I helped him. So social media playing out in your life,
22:23
Speaker 1: in your business as sun Wise Media, well, you know,
22:26
Speaker 1: nowadays social media is such an important part and and
22:30
Speaker 1: uh I'm actually um learning more and more about it
22:34
Speaker 1: every day. Is how to navigate through the one the
22:36
Speaker 1: one the one difficult part is how to quantify you know,
22:40
Speaker 1: the social reach into actual capital or currency for sponsors.
22:44
Speaker 1: And so you know what I've been doing is I
22:47
Speaker 1: made some partnerships, Like I partnered with black Tree TV
22:49
Speaker 1: on some of the things that we're doing because they
22:51
Speaker 1: already have some of that you know, those elements, and
22:54
Speaker 1: they helped promote our events and promote the things that
22:57
Speaker 1: we're doing. Um, you know, I think that nowadays it's
23:01
Speaker 1: not really about just social media. It's about influence, you
23:04
Speaker 1: know what I mean. And so partnering with people that
23:06
Speaker 1: have an audience that's paying attention to them to to
23:09
Speaker 1: help build your audience. You know, that's that's that's that's
23:12
Speaker 1: how jay Z kind of looked at the whole marketing thing.
23:16
Speaker 1: You know, you partner with someone else to to to
23:19
Speaker 1: double your audience, you know, to make yourself exactly and
23:23
Speaker 1: and and and and it's all reciprocal. So I think,
23:25
Speaker 1: you know, just as black folks in general, you know,
23:28
Speaker 1: instead of looking to outside, you know, we should use
23:31
Speaker 1: more of social media and our own influence to boast
23:34
Speaker 1: for each other more and everything grow. You know, I'm
23:37
Speaker 1: using my influence to help you be successful. And Ricarlo,
23:41
Speaker 1: I'm just great. I'm just great that you're you're you're
23:43
Speaker 1: succeeded in the field that you want to win in.
23:46
Speaker 1: Thank you for coming on money making conversations. Get those
23:48
Speaker 1: banners to me so I can help promote that Domino tournament.
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