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Scento's €25 Million Investment: Revolutionizing European Luxury Fragrance E-Commerce
Paris-Based Fragrance Technology Leader Commits to 3-Year Investment in AI-Driven Personalization, Authenticated Supply Network, and Digital Perfumery Innovation Across 19 European MarketsPARIS, FRANCE – Scento, Europe's premium fragrance discovery retailer, today announced a €25 million strategic investment to revolutionize how European consumers discover, experience, and purchase designer and niche fragrances online. Headquartered at the prestigious Place Vendôme in Paris – the historic epicenter of haute parfumerie – Scento is deploying capital to transform the €19 billion European…
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