Episode 1242: Build Your Business Fortress with Mark Willis and David C. Barnett
If your business disappeared from under you tomorrow, would your balance sheet, cash strategy, and exit plan keep you standing?In this episode of Sharkpreneur, Seth Greene interviews Mark Willis, CFP®, and David Barnett, best-selling author and veteran buy/sell advisor. Together, they unpack their new book The Business Fortress: How to Grow, Protect, and Exit Your Business with Confidence. David shares what thousands of real-world transactions reveal about banker risk, valuation blind spots, and why owners too often discover their exit gap too late. Mark outlines liquidity-first strategies…
The skinny
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