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How To Influence What ChatGPT Says
Did you like this episode? Dislike it? 🧠 How can law firms influence what ChatGPT says about them in 2026? In this episode, Danny Decker explains how AI search tools like ChatGPT decide what information to trust and repeat, and why that matters for law firm marketing. Danny breaks down where ChatGPT pulls its information from, how concepts like trust signals and content sources shape AI recommendations, and what solo and small law firms should focus on if they want to be described accurately, credibly, and consistently as AI search continues to influence how potential clients find attorneys…
The skinny
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