Meeting Export Market Demands with Atkins Ranch
This week on the Head Shepherd podcast we have Pat Maher, CEO of Atkins Ranch. Atkins Ranch supplies premium New Zealand Lamb to Whole Foods in North America and Canada, supplying 95% of their lamb, plus they supply a handful of other traders such as Trader Joes and Costco from time to time. Mark and Pat discuss the starts of Atkins Ranch, which has great story behind it. Started in 1989 by two farming families frustrated at the returns from the meat works at the time, they came up with the concept of Atkins Ranch. Then they tossed a coin over who would move over to America to start selling…
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