The Long Haul |Broker Transparency — Where the Line Really Is

FreightCasts · Feb 12, 2026 · 1h

Broker transparency has become one of the most emotionally charged topics in trucking — and for good reason. Small carriers feel boxed out, brokers feel misunderstood, and the conversation often collapses into extremes instead of solutions. In this episode of The Long Haul Podcast, I sit down with Chris Jolly, better known as The Freight Coach, to slow the conversation down and unpack what transparency actually means in today’s freight market. We talk about power dynamics, trust gaps, what carriers are really asking for, where brokers draw their lines, and why shouting “full transparency”…