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57 - Marketing Secrets of Billion Dollar Brands with Maureen Mwangi
From a young girl in Kenya sitting at her parents' dinner table discussing how to best market her parents' building supply company to coming to the US at 20 to get her masters' in business analytics, Maureen Mwangi has experienced a lot. She is the brand growth strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, and Lays, and has gotten to peek behind the curtain at how exactly these huge brands market. Maureen now works as a consultant where she takes the insights that she gained while working for these huge companies and brings the information and knowledge…
The skinny
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