Latest / Authority in the Wild
2 Words That Kill Every Sale w/ April Palmer
Most salespeople give prospects the ick. They check boxes, recite scripts, and reek of commission breath. April Palmer does the opposite and closes enterprise deals by saying no, asking kindergarten-level questions, and letting clients talk 80% of the time.In this episode, April breaks down the invisible mechanics of sales that actually work: why telling prospects "this isn't right for you" builds more trust than any pitch, how to stop competing on price by solving problems nobody else sees, and the specific words that destroy credibility the moment they leave your mouth.She reveals her exact…
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