EP 463: Successful podcasting from the audience's perspective with Tom Webster

Build a Better Agency Podcast · Aug 19, 2024 · 1m

We've spoken before about how podcasting is a great tool for building an audience that sees you as a thought leader. That's still true, but simply having a podcast is not enough. To truly be successful in podcasting, you must know how to engage that audience and be worthy of their time. As our guest Tom Weber says, "You don't have a right to have an audience." An audience must be earned. Tom shared some insights about the importance of knowing who you're really speaking to. It's not just about demographics; it's about understanding your audience's needs, fears, and desires. We also explored…