Violaine Roussel, "Data-Driven Hollywood: The New Data Professionals in the Age of Streaming" (Princeton UP, 2026)

New Books in Technology · Sep 7, 2026 · 1h 15m

In Hollywood today, thousands of data specialists work for streaming video platforms, playing a role not just in distribution and marketing but also in decisions about content and production. In Data-Driven Hollywood: The New Data Professionals in the Age of Streaming (Princeton UP, 2026), Violaine Roussel examines the emergence of this new category of professionals at the heart of the Hollywood dream factory. Roussel shows how the rise of data and algorithm specialists has transformed organizations and rearranged power relationships within them. Drawing on extensive interviews and in situ…