No. 133: Sport is the new fashion week. Brands just noticed.
Culture Pulse: 78. Sport is the new fashion week. The Swift-Kelce wedding, the M&S Silverstone catwalk, and F1 hospitality all say the same thing. The audience moved. @ThePattern Read the full edition: https://thepattern.media/editions/2026-07-07.html
The skinny
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