QFF: Founder of Brand Tasmania, who specialises in bringing the Tasmanian brand to life for the economic, social, & cultural benefit of all; now assisting company owners in creating, maintaining, and managing an exceptional brand story. (Todd Babiak)

Grow A Small Business Podcast · Aug 17, 2023 · 1m

In this week's Quick Fire Friday (QFF) episode, Michael Denehey interviews Todd Babiak, a Director at Brand Tasmanian. He is based in Hobart, Australia. We dive deep into discussing what we mean by brand and why it's essential. Apple, I think everyone knows, they've now hit $3 trillion in value, and their brand is worth a trillion. It's almost a third. And what is that, it's not the logo, it's not the Apple logo on our machines. What it is, is the story behind it, the way that they've built a reputation, for quality, for humanity, and imputing. Whether Apple is the biggest and most valuable…