The Woman Behind Jesse Itzler’s Wildest Ideas Explains the Tool That Changes How You See Your Goals

School of Sales by Macy McNeely · Jan 14, 2026 · 59m

We plan meetings. We plan vacations. We plan weekends.But most people never plan their LIFE.In this conversation, I sit down with the woman behind some of ‪@jesseitzler4‬ 's wildest ideas to talk about the tool that fundamentally changes how you see your goals—and what you’re willing to do to reach them.Taylor Prokes is the co-founder of Big Ass Calendar and the strategic mind behind years of ambitious, unconventional projects. In this interview, she explains why seeing your goals changes your behavior, why planning a full year before it starts leads to braver decisions, and how doing one…