Latest / Leading Leaders Podcast with J Loren Norris / 5/12/2026 FAKED SO WELL IT LOOKS REAL
Transcript
- 0:00Subscribe now for our extensive video library.
- 0:03Of leadership lessons, promoting faith, family, and freedom.
- 0:07I remember stopping probably 3 times on the way to work.
- 0:12I'd call my boss and go, I'm almost there stuck in traffic
- 0:16and I got a little bit of a delay and I'll see you in a
- 0:18minute. And every single stop was for
- 0:21the same thing. And it was all because I drive a
- 0:23very old car, but there was something that people loved
- 0:29about that old car that today's modern cars just can't do.
- 0:36There's something about your leadership that's just like
- 0:39that. And that's what I want to talk
- 0:40about in this episode of Leading Leaders.
- 0:43Stay tuned. Subscribe now for access to our
- 0:46extensive media library of leadership lessons promoting
- 0:49faith, family, and freedom. Begin your personal growth plan
- 0:53at storypoweracademy.com for leadership development and
- 0:56communication skills training. There is a retreat coming up
- 1:00that I want you to know about. It's called the Story Power
- 1:03Academy Retreat. This Story Power Retreat is
- 1:05about focusing on your communication skills.
- 1:07Take them to the next level. Discover, develop, draft,
- 1:11deploy, and deliver some of the best stories you've ever
- 1:14learned. You're going to listen, create,
- 1:16connect, relax, and reflect around this beautiful lake scene
- 1:19in Granbury, TX. It's a chance to rejuvenate and
- 1:22refresh and start over with some of the best training you can
- 1:25possibly imagine around storytelling, leadership, and
- 1:27communication. Join us, get away and relax.
- 1:33I'm Jay Lauren Norris with Leading Leaders Podcast.
- 1:37I'm just going to tell you, as an old dude, I really learned to
- 1:41appreciate the originals. I mean that the things that you
- 1:48can actually go back and see how they were made and when they
- 1:51were made and where they were made.
- 1:52And there's an old country song that says, I wish a Ford and a
- 1:55Chevy would still last 20 years like they should.
- 2:01Unfortunately, in today's world, we have cars that literally they
- 2:05can be shut down by the government from across the
- 2:07country and there's nothing you can do about it.
- 2:10I mean, have you driven a vehicle with OnStar?
- 2:13You know that part of the anti theft policy is that they have
- 2:15the ability to disable the engines, ECU by computer, like a
- 2:21remote control drone from across the country, around the world,
- 2:24anywhere they want to just flip a switch and it goes to sleep.
- 2:27And now that's great if somebody's stealing your car
- 2:30with your kid in it, It's great if somebody's stealing your car
- 2:33with all your stuff in it. But that little touch of
- 2:36modernity, the plastic smell of the new car as opposed to the
- 2:42old cars. I my very first car that I
- 2:45bought was a 1975 Mercury Marquis, had a great motor and a
- 2:51slipping transmission. And I was able to return it to
- 2:54the bot to the cellar after only paying for about half of it.
- 2:58She kept the money and she got the car back because I couldn't
- 3:00afford to fix it. I was only 14.
- 3:03Second car I bought was a little green Chevy Monza thing.
- 3:06That was the first car that I had when I was in high school.
- 3:09It was also a piece of crap. In fact, later we pulled the
- 3:12heads apart and realized that the little aluminum engine in
- 3:15that somebody had literally taken the head off and fixed the
- 3:19cylinder walls with JB Weld rather than replacing the motor
- 3:24and then put the head back on. We gave that one back as well.
- 3:27But the car that everybody knows me for MENA, my high school
- 3:30years, I bought the middle of my junior early part of my senior
- 3:34year was a 1967 Chevy Impala. A friend and I were walking by
- 3:39and saw it in the backyard of this old guy's house and offered
- 3:42him 300 bucks and he accepted it.
- 3:44The car was being used to store Mason jars.
- 3:48We literally unloaded probably 20 cases of Mason jars out of
- 3:52the front yard, jumped the battery and drove that car home.
- 3:57This was in 1986. It was already 20 years old and
- 4:02I drove that car all of my senior year and into college
- 4:05before I trade it for a pool cue.
- 4:08Now there were some things about that old car that were old car
- 4:12quirky stuff like the motor mounts in that car weren't made
- 4:16quite the same they are today. They were two straps mounted to
- 4:21the side walls of the car that went through bolts in the side
- 4:25of the motor. But that little motor had so
- 4:27much torque and I had such a bad habit of done with the clutch.
- 4:30I'd break those little cables off and then the motor would try
- 4:33to roll over in the engine compartment.
- 4:35And when it did that, they not exactly connected together.
- 4:40Push plate for the clutch and the pin that went through the
- 4:42floor would be out of relationship with each other.
- 4:45They weren't really attached. They were just held together by
- 4:48gravity and pressure. And if there was any torsion in
- 4:51the body or the frame or the motor, they weren't attached
- 4:55anymore. Which means you can't push in
- 4:56the clutch, which means you can't get it out of gear or take
- 4:59off or stop. That's the joys with the old
- 5:03car. It also didn't have a very good
- 5:05AC, even though it had factory air.
- 5:08It didn't have Freon. It had some other kind of weird
- 5:11way of keeping the car cool, but who cares?
- 5:14It was big, it was old, it was loud, it was a it was a classic
- 5:17car. Now I have to be honest and say
- 5:19300 bucks is what I paid for it. The pool cue that I traded it
- 5:23for was probably worth 3 or $4000.
- 5:26Yes, a pool stick worth 3 or $4000.
- 5:29Which eventually my roommate put in a pawn shop because I owed
- 5:32him $100 on his phone bill and he was being spiteful while I
- 5:34was in basic training. But the end game is if that car
- 5:40were still in my possession today, restored, it could easily
- 5:44fetch forty $50,000. It's really not about the value
- 5:49of the car, because value is, as always, established by what
- 5:53someone else is willing to pay for it.
- 5:55Here's where that car has intrinsic value at.
- 6:01The car that I mentioned early on having to be late for work on
- 6:06a regular basis was a 71 Mustang big 5 point O very, very loud.
- 6:11Everybody that passed it wanted to race it.
- 6:14The kids love to ride in it. The neighbors hated it because
- 6:16when I cranked it up in the garage, you could hear it for
- 6:20probably 3 blocks. It was loud.
- 6:24Everybody loved that old car. It had one problem though.
- 6:27It had an old rusty gas tank. I mean, the gas tank at this
- 6:32point was close to 50 years old. And so the little flakes of rust
- 6:37would get into the fuel lines, and I'd have to stop on my way
- 6:39to work, disconnect the fuel line, clean out the filter, tap
- 6:44it on the ground and get all the rust flakes out of it.
- 6:46It was like trying to shove corn flakes through a straw in your
- 6:49shake. And so I'd drive about 15 miles,
- 6:52and then I'd have to stop and take all the flakes out of the
- 6:55fuel filter and start over again.
- 6:57Ultimately, what it needed was a new gas tank.
- 6:59Ultimately, what it got was traded for a 2001 YJ Jeep, which
- 7:04the kids loved almost as much as they loved the Mustang.
- 7:06But looking back now, I think the Mustang would have had more
- 7:10value if I'd held onto it. See, I didn't realize that then
- 7:12what I wanted was the modernity. I wanted the new thing I wanted
- 7:15the shiny thing I wanted. I wanted all the accoutrements
- 7:18of a, a four by four and, and an air conditioning system and, and
- 7:22and a 5 speed and, and all of that was going to be it was
- 7:25shiny, it was red, it was beautiful.
- 7:26And I wanted to upgrade to the new thing.
- 7:31See, there are a lot of leaders today relying on the new thing,
- 7:34the AI thing, the digital world thing, the avatar thing.
- 7:41I, I don't know if you can tell or not, but this, this, this,
- 7:43this is not real wood. I mean, it, it's kind of real
- 7:46wood in that it's pressed together, fiberboard kind of
- 7:49wood, but it's made to look like old wood.
- 7:54I, I actually do have two 8 foot walls that right, we're using
- 7:58them at home right now because I really like the way they look
- 8:00where they are. But eventually they'll get
- 8:02rolled back into the studio. That's what they were built
- 8:04from. And they were actually built for
- 8:07my studio back in 2016 when we started this podcast.
- 8:10And they were, they were built from reclaimed barn wood.
- 8:14And I mean literally, they still have the nails in them and the
- 8:18old fabric from when they were nailed up in the barn.
- 8:21Every piece of these two walls are original barn wood.
- 8:25They've been weathered, they've been outside.
- 8:27They've, they've had a rough time and you can tell, not like
- 8:34this stuff that if I don't aim the rights, just the lights just
- 8:37right. It's shiny, it reflects real
- 8:41wood doesn't do that. Not without some kind of weird
- 8:44coating on it. No, my, my real restored,
- 8:50recovered, reused barn wood. It has this endearing, makes you
- 8:58feel like you're back home. It's like going to Cracker
- 9:00Barrel in its truest form, going back in time a little bit.
- 9:06It's enduring. It's lasted all these years,
- 9:11like my old truck, like my old bike.
- 9:14All these things that are nostalgic.
- 9:17They're not just nostalgic. There's something about the
- 9:20original, the brushed Chrome versus the Super shiny stuff.
- 9:27I mean, if you notice today, in fact, I saw one Monday night,
- 9:32Sunday night, Sunday night on the square right here in our
- 9:34little hometown, a brand new suburban.
- 9:37I mean like right off the lot, 2026 suburban wrapped in a flat
- 9:43black vinyl, not shiny, kind of looked like it was a little old
- 9:48and worn out. It was almost like they put a
- 9:51wrap on it to make it look patina, like the old paint was
- 9:54starting to fade. It was really kind of
- 9:55interesting. Now I have seen vinyl wraps on
- 9:59old trucks that make them look like they're patina when the
- 10:01paint underneath is pristine. It's kind of interesting.
- 10:06I've also seen because we watch a lot of these old car shows
- 10:09where they restore old metal and they take these old cars and
- 10:12they put brand new digital dashboards in there.
- 10:15In fact, I saw one where the guy had a digital dashboard that
- 10:18when you push the button in one mode, it looked like the
- 10:22original dashboard from the 1960s.
- 10:24And when you push the button again, it looked like a Tesla
- 10:26dashboard and and it had a big giant video display with cameras
- 10:30all the way around it, but like a Tesla.
- 10:32And so you could choose to drive a new car Oregon an old car
- 10:35every time you got in it because it was all there.
- 10:38I've also seen, in fact, I ran into a guy at out of Bucky's in
- 10:43North Texas during when all the car shows were showing up at
- 10:46Texas Motor Speedway. This guy had taken a 1939 Ford
- 10:50chassis. You know, with all the big
- 10:52swooping curves and the front Fender actually comes down and
- 10:55then curves out again right under the bumper and over the
- 10:57running boards and then all the way over the bumper.
- 10:59The whole car looks like a bunch of bubbles.
- 11:02Beautiful old truck, still rusty and patina, but when he opened
- 11:06the door, the inside looked like a brand new car and I was like,
- 11:10how did you get all this stuff in there?
- 11:11He goes, no, it's a it's the other way around.
- 11:14We took a Chevy SSR pickup, which is basically like a
- 11:18modified Chevy Love and took the entire chassis off and used all
- 11:25of the modern parts of the car, the motor, the shifting, the
- 11:29drivetrain, the axles, everything of the modern car,
- 11:32the SSR. And we put the shell of the 1939
- 11:36pickup over the top of it. And I thought, now that's genius
- 11:40because that's that's really the best of both worlds, right?
- 11:43You, you look like you're driving an old truck and
- 11:45everybody's thinking, wow, how do you even keep that thing
- 11:47together? But underneath you actually have
- 11:49a very modern car with cruise control and fog and emission
- 11:53controls and air conditioning. I mean, all the best parts,
- 11:57right? I saw someone do a similar thing
- 11:59with the 1965 Mustang convertible and a Mazda Miata.
- 12:04What a strange hybrid, right? But when you think about how do
- 12:08you as a leader bring the best of both worlds together, The
- 12:12most modern technology, the most updated ideologies, the
- 12:16philosophies that have been proven a little outdated?
- 12:21I was in a meeting not too long ago, and I heard a leader throw
- 12:25out some phrases and some ideas. And I watched everyone in the
- 12:28room collectively gasp. I can't believe you just said
- 12:31that out loud. And the leader kind of felt
- 12:34like, why is everybody reacting like that?
- 12:38And the truth was they were reacting that way because the
- 12:43leader didn't realize that their ideas were outdated.
- 12:48This is a tinge of sexism, just a just a hint of racism, just a
- 12:53little bit of bias and judgment wrapped into their whole
- 12:58worldview, expressed in just a couple of words that, you know,
- 13:03in the right environment, the wrong environment, whatever you
- 13:06want to call it, they'd be considered microaggressions.
- 13:09You can't talk to people like that.
- 13:10You, you can't say things like that.
- 13:14But those old original ideas, they haven't lost their meaning.
- 13:21They're like an old car that they're enduring and they're
- 13:24endearing. And for the most part, people
- 13:27have a lot of respect for them, but they still want the modern
- 13:30twist. They want the the value of the
- 13:33TikTok type answer. They want, they want the
- 13:36morality of knowing that if you put a video out there, a billion
- 13:39people watch it. I mean, who are you if a million
- 13:42people don't watch you change your socks.
- 13:46Saw a great twist on that on a a social media reel just the other
- 13:50day. One of the trends in social
- 13:52media virality for for your little videos is a discovery of
- 13:57a new thing, right. So you you find out there's a
- 14:00new way to open a mayonnaise jar or a new ways to make a
- 14:02milkshake or a new way to to grease AAU joint in your car
- 14:07that all these different new discoveries right.
- 14:09I, I didn't know you can do it that way.
- 14:11Punching out the bushings and and suspension parts.
- 14:14That's always been a very daunting, nasty, frustrating,
- 14:18makes you want to scream and cuss kind of a task.
- 14:20And now they make a tool that looks like a pair of pliers and
- 14:23you can just squeak and it and it comes out little things like
- 14:26that. I didn't know they made a tool
- 14:28for that. Right.
- 14:28So it's a little discovery. So this guy opens his video with
- 14:33someone trying to steal the hood ornament off of the Rolls Royce.
- 14:36And I don't know if you know this or not, but they have an
- 14:38anti theft device. So if you snatch that thing like
- 14:40you're going to pull it off the car, the car actually flips over
- 14:43and hides it inside the car. So you can't grab it anymore.
- 14:47You can't see it, you can't pull it off there.
- 14:49It has stronger resistance to hide itself than it does to let
- 14:52you have it. But if you try to steal the hood
- 14:55ornament of off a Rolls Royce, it hides.
- 14:58So this guy starts his video showing that little clip of
- 15:01somebody trying to grab it. And the hiding is something he's
- 15:03like, really I wow. And so he jumps up like he's
- 15:07running to his Rolls Royce to pull on that hood ornament and
- 15:10see if his does that. And you see him walk all the way
- 15:13through the house and across the property and back through the
- 15:16garage door and out the garage door and down the driveway.
- 15:20And he's just filming himself the whole time.
- 15:21You can just see all the scenery as he's walking through.
- 15:23And then he opens the door in his Ford F-150 and he goes,
- 15:27what? Y'all are still there?
- 15:29I mean, you didn't think I had a Rolls Royce, did you?
- 15:33No, I just forgot something in my truck.
- 15:36He's playing on the modernity. He's playing on the how do I get
- 15:39your attention that I made you look value.
- 15:42He created a storyline of the expected storyline and there
- 15:47were people so hooked on that trending idea that they watched
- 15:53it to the end. I did.
- 15:55I watched the guy from the minute he started the video and
- 15:57popped up off the couch and thought, there's no way that
- 16:00dude sleeping on that couch owns a Rolls Royce because if he
- 16:04owned 1 he wouldn't be sleeping on that couch.
- 16:07I'm just saying maybe it was a judgement.
- 16:11Forgive me if I was wrong, but I grew up on a couch like that and
- 16:15I I know nobody in my family owns a Rolls Royce.
- 16:18I'm just saying how many people lead their organization the same
- 16:26way? How many people communicate in a
- 16:29similar fashion? They're perfectly OK with the
- 16:31fake wood. They're perfectly OK with
- 16:34following whatever today's trend is.
- 16:35They're perfectly OK with whatever it takes to make you
- 16:38look, to get your attention. And they'll even leave along
- 16:43long enough for you to feel like, yeah, this, this feels
- 16:48normal. It's so fake.
- 16:51It feels real. On the way to the studio this
- 16:56morning, I could smell it in the air.
- 16:59It's a foggy day. The air's a little heavy.
- 17:01I could smell the diesel, burnt diesel from an old truck that's
- 17:06out of tune. I couldn't even see the truck.
- 17:10I could just smell it like when you're around old farm
- 17:13equipment. We used to have an old fire
- 17:15truck when I was in the Air Force.
- 17:17It was a 1500 gallon water tanker.
- 17:20That truck was older than dirt itself, and this was 30 years
- 17:24ago. But every time you crank that
- 17:26truck up, we weren't sure if it was on the way to the fire or if
- 17:28it was on fire. It's boiled smoke in every
- 17:31direction. It leaked oil, it made noise, it
- 17:34rattled, it bounced everywhere you went in it.
- 17:38But it had a very distinct smell to it.
- 17:40In fact, the only other vehicle on the base that smelled that
- 17:43way was the garbage truck. Everything else had been
- 17:47modernized, had been updated, ran on LP gas or a newer version
- 17:50of diesel. But until we got rid of that old
- 17:53unsynchronized transmission in that 1500 gallon water tanker,
- 17:56every time you cranked it up, everybody on base knew it was
- 17:59running. Just look for the just like
- 18:01Linus, there's a little blanket and little cloud falling, right?
- 18:03That's what that truck was like. That truck this morning, I could
- 18:07smell it before I could see it. I could see it before I could
- 18:10hear it. And I still knew.
- 18:12I know what's wrong with that old truck?
- 18:13The same problem our old water tanker had.
- 18:17There's something enduring and endearing about originality.
- 18:21Something that the fake, plastic, shiny, updated, new,
- 18:25painted, newfangled ideas don't hold.
- 18:29It's called the test of time. See, when you can walk up to
- 18:35those old cars that are sitting in the junk yards and you're
- 18:38like, that car's been sitting there so long the grass is
- 18:41growing up through the floorboard and the door handles,
- 18:45and you can put a battery on that thing, put a little fuel in
- 18:50the carburetor and it will still crank up and run.
- 18:56There's something powerful about that.
- 18:58There's something powerful about ideas that you can look back at,
- 19:00like John Maxwell's 21 Air, refutable laws of leadership,
- 19:04the wisdom of the Songs of Solomon, those ancient documents
- 19:08that are hundreds, thousands, 250 years.
- 19:12In two months, we'll celebrate 250 years as a nation.
- 19:16You know, no other form of government has lasted 250 years
- 19:21like the democracy of the United States, 250 years.
- 19:24Now we've got people who want to RIP apart our Constitution.
- 19:27They want new ideas. They want to add new things into
- 19:30it. They want new fangled.
- 19:31It can't be right if it's that old, right?
- 19:35Leadership has the same problem. He can't be right if it's that
- 19:38old. It must be outdated.
- 19:40Look, even if it is outdated in your opinion.
- 19:44Even if it is that old in your opinion?
- 19:49I put that 67 Chevy truck against a Tesla any day for
- 19:52reliability and longevity. Why?
- 19:55Cuz it's been around 50 years and hasn't burst into flame yet.
- 19:59It's still holding together. It's still doing what it was
- 20:02made to do. It may not do all these other
- 20:04things that a car is not made to do.
- 20:05That doesn't mail in my laundry. It doesn't special order my
- 20:13latte. It doesn't do those kinds of
- 20:17things because that's not what my old truck's made for.
- 20:19It's not what my car is made for.
- 20:21It's made to get me from point A to point B to be a tool in my
- 20:25work. See, I have the same challenge
- 20:29with people who want to do the same thing with leadership, with
- 20:32communication, with stories. They're OK with the fake.
- 20:37They're OK with the trending, with the storyline that
- 20:39everybody else is using. So we just regurgitate it over
- 20:42and over and over again. We don't look for the
- 20:44originality, for the authenticity.
- 20:47We don't look for the process that says, how do I lead by
- 20:50telling the truth about what I've been through, the good, the
- 20:54bad, the ugly? How do I encourage people by
- 20:57saying, you know, this is not the first time we've encountered
- 21:00this crisis, probably won't be the last.
- 21:03This is not the first time someone has come up with an idea
- 21:07that cost us a lot of money and generated none.
- 21:10This is not the first time we've had to lay off employees or hire
- 21:13a whole lot more. This is not the first time a
- 21:16company's been bought by somebody else.
- 21:18See, the challenge is so many people are OK with the fake.
- 21:25You're OK with the just less than original.
- 21:27They're OK with the as long as the idea seems new.
- 21:31I'm on board that they don't see the enduring, endearing factors
- 21:41of an original story, an original idea, an original
- 21:46business plan, an authentic event in life.
- 21:51We see so much today, whether you're talking about in the news
- 21:54media or you're talking about in social media, where someone can
- 21:57take a camera and zoom out on a crowd of 10 and make it look
- 21:59like everybody in the world agrees with that idea.
- 22:02If you could see the same scene from 150 feet away, you'd
- 22:05realize there were 10 people all crammed in front of the camera.
- 22:09It looked like a big, big deal, and it wasn't.
- 22:12It wasn't. It wasn't authentic.
- 22:13It wasn't real, it wasn't natural.
- 22:16It wasn't original. It was a fabricated idea, a
- 22:20fabricated leadership concept. There've been 1000 concepts come
- 22:26and go. Look back to the 21 irrefutable
- 22:29laws of leadership. I, I did hear someone say one
- 22:32time, John, you can't call those irrefutable and then add another
- 22:36one to it. But I can tell you this, if you
- 22:38look at all of the other principles, I believe right now
- 22:40John Maxwell has written somewhere around 150 books on
- 22:43leadership. It still fascinates me today
- 22:46when I hear young people say I'm in leadership and they don't
- 22:48know the name John Maxwell. It makes me wonder, who in the
- 22:51world are you studying if you're not studying one of the
- 22:55originals? 135 books, hundreds of millions
- 22:59of books sold. If that's not what you're
- 23:03reading, where are you getting your content?
- 23:06Where are you learning to be a leader?
- 23:09Are you learning from somebody who's not even your age or just
- 23:13a couple of years ahead of you? I'm not saying old people know
- 23:16everything. All right, John Maxwell makes a
- 23:18good point of that. He said if wisdom came with age,
- 23:22why do we have so many old fools around?
- 23:24Wisdom doesn't always come with age.
- 23:26But I can tell you something. The wisdom that's time tested,
- 23:30the wisdom that's tried and it's found to be true.
- 23:35Those kind of truths that stay around for hundreds of years,
- 23:41several 100 years, thousands of years.
- 23:44There's something to be said for that.
- 23:47Like that old car that you can walk out there and crank it up.
- 23:49Like that old board that you can take off the side of a barn that
- 23:52looks like it's falling down, take the nails out of it and
- 23:54drive it up to something else. And you know what?
- 23:56It'll still hold up. It'll still stand there like a
- 24:00tree, 500 years old. There's something about the
- 24:03original and I'm going to tell you if you'll learn the process
- 24:08of the story Power method. Learn to mine the stories from
- 24:11your life. Just like you're digging
- 24:13diamonds and gold out of the ground, you can find those
- 24:17precious stones of stories in your life and and take the time
- 24:20to craft them. It's really hard to sell a raw
- 24:23diamond. I don't care if it's the size of
- 24:25a baseball or the size of a BB Polish it up though.
- 24:30Shape it properly mounted in something like a ring or a
- 24:33necklace or earrings, and suddenly that precious stone
- 24:36takes on even more value. It's that merger between the
- 24:41old. Do you know how how old diamonds
- 24:43are? Not lab grown diamonds, real
- 24:46diamonds. You know how old those are.
- 24:48That's coal that's been under pressure for a long time.
- 24:51See the the stories in your life have the same ability, if you'll
- 24:55take the time to mine those stories.
- 24:58Find the real, the authentic, the original, the power in
- 25:02those, the enduring quality, the endearing quality where people
- 25:06go. Yeah, I just like the way an old
- 25:08boat rides. I I, I love feeling the wind in
- 25:11my hair when I'm in that old convertible, when I, when I hear
- 25:14the pipes. I mean, even my Myra Golden says
- 25:18I've got Lamborghinis and I've got my old 68 GTO, and that old
- 25:23GTO bounces and rolls and rattles and makes a lot of
- 25:26noise, but I still love driving it around compared to buy brand
- 25:29new cars. Why?
- 25:32Because there's something powerful about the original.
- 25:36And if you'll take the time to mine the original, craft the
- 25:38original, connect it with the people that you're trying to
- 25:41serve, here's what you're going to find.
- 25:43That overall message, that narrative, that mission, that
- 25:48vision that you want people to hold onto.
- 25:51All the newfangled ideas in the world might help you get it
- 25:54started, but it's the ones that last forever, that are buried in
- 25:59your story, the ones that have proven the test of time.
- 26:04Those are the things that people are going to hold onto.
- 26:06Those are the people, the things people are going to rely on.
- 26:09Yeah, you could use AI to craft your stories, to craft your
- 26:12vision, plan your mission statements.
- 26:14You can do that if you want to, but I challenge you to get back
- 26:19to the original, find the value in the real deal.
- 26:23Maybe it's a restomod. It's an original idea with some
- 26:26newfangled updates. That's fine.
- 26:29But don't abandoned the original for something new and trending
- 26:33and lose your identity and the process.
- 26:35I'm Jay Lauren Norris with leading leaders podcast or tell
- 26:39it like it is TV. Have a blessed day.
- 26:50Think storytellings just for bedtime?
- 26:52Nah, it's the secret sauce for business magic.
- 26:55Stuck in a rut with bland pitches and yawning clients?
- 26:59Enter. Boost your business with Story
- 27:01Power, Six weeks of epic storytelling training.
- 27:04It's like leveling up in a video game, but for your career.
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- 27:14changing. Ready to transform your biz
- 27:16vibes? Dive in now and make
- 27:18storytelling your superpower. This six weeks guided program is
- 27:23specifically designed for those people who say, I know I need to
- 27:27tell stories, I need to tell better stories because the ones
- 27:30I have are boring or they're not getting across or as John
- 27:33Maxwell says, everyone communicates And well, if you
- 27:35connect now as a participant in this course, what I would really
- 27:39love to know from you, put it in the discussion on the course.
- 27:42If you're already registered online, send me a chat, send me
- 27:45Adm, send me a text, send me an e-mail.
- 27:48I'd really love to know what you hope to get out of this course.
- 27:52I can tell you what we're going to discuss and I can tell you
- 27:54what I plan to teach and train you on.
- 27:56And I can tell you even what we plan to discuss each week on the
- 28:00calls for the next six weeks. I'm going to go over all of that
- 28:03for you in just a moment. I can also tell you that my
- 28:07clients who get the greatest success are the ones who apply
- 28:10the Story Power process to their business development to increase
- 28:13their impact, their influence, and their income.
- 28:16Now, the Story Power process includes story mining, story
- 28:20selection, story qualification, story crafting, connecting with
- 28:25your audience, and leading the narrative.
- 28:27And if you leave any one of those parts out, you're going to
- 28:30find that or you're just not as effective as you want to be.
- 28:33You're not going to grow your business to the same level.
- 28:35You're not going to lead with impact and influence like you
- 28:38hoped to. I can also tell you that the
- 28:40people who apply these things, well, they're not failing in
- 28:44their business. The reason a lot of people fail
- 28:47in their business is they continue to fail to connect the
- 28:51solution they offer with the problem that their clients have.
- 28:55The pain in the solution never come together.
- 28:58And a lot of that failure is because they're not clearly
- 29:02articulating how their solution solves someone else's problem.
- 29:08It comes down to a question, something like this.
- 29:10Who do you help and how? Yes, that's one of the first
- 29:14things we're going to discuss over the next six weeks of Boost
- 29:17Your Business with Story Power. freedom.