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Latest / Vanessa Van Edwards

People's Reactions To Videos

We conducted an experiment to measure the emotional activity of people while they watched videos. As we were launching our book "Captivate" we wanted to film a book promo. We ended up with two versions of the promo. I could not pick between the two of them, so I reached out to Dialsmith for some help. Through Dialsmith, we ran an experiment on two different book promo videos: Short White & Long Grey. Here's what we found.Here is our article on :The Psychology of How People React to Videos":https://www.scienceofpeople.com/the-psychology-of-how-people-react-to-videos/Here is the final version…

The skinny

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